Содержание

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Speech Culture

Speech Culture

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Speech culture is a branch of linguistics, which sets and explains

Speech culture is a branch of linguistics, which sets and explains

standards of oral and written literary language.
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Two Stages of Speech Culture Speech Correctness Speech Proficiency appropriateness accuracy expressiveness clarity originality

Two Stages of Speech Culture

Speech Correctness

Speech Proficiency

appropriateness

accuracy

expressiveness

clarity

originality

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The basis of choice in speech culture is lexical, phraseological and grammatical synonymy.

The basis of choice in speech culture is lexical, phraseological and

grammatical synonymy.
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The Objective of Speech Culture defining objective language standards in pronunciation,

The Objective of Speech Culture

defining objective language standards in pronunciation,

vocabulary, grammar;
standards which reflect the traditions enshrined in literature by artists in words;
language development trends, which renew the standard.
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What Does Speech Culture Require? content structure logic language literary norm

What Does Speech Culture Require?

content

structure

logic

language literary norm

communicative expediency

expressiveness within the linguistic

norm

focus on the receptor

ability to use speech mechanisms

expressiveness as overcoming the norm

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Content of Speech For evaluating the content of speech, the following

Content of Speech

For evaluating the content of speech, the following criteria

can be used:

criterion of truth

pragmatic criterion

criterion of relevance

criterion of originality

criterion of scientific value

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Logic of Speech The thought must have a clear structure and

Logic of Speech

The thought must have a clear structure and also

some value.
Basic laws of logic must be observed:
law of identity,
law of sufficient reason,
law of contradiction,
law of the excluded middle.
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Structure of Speech Mastership in composition can be achieved if you:

Structure of Speech

Mastership in composition can be achieved if you:
know the

objective, the main idea of your speech, can easily find examples, have great imagination;
know the receptor of the speech, can feel and predict the reaction and change the speech composition on the spot because of this reaction;
can answer quickly, especially in a dialogue;
can be oriented towards the type of speech and the genre of utterance;
can feel free during the act of oral speech, can easily use paralinguistic means, gestures, "play" with prosodic means.
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Ability to Use Speech Mechanisms – fill pauses with “errr” too

Ability to Use Speech Mechanisms


fill pauses with “errr”
too fast or too

slow tempo of speech
begin the phrase and not be able to finish it
excessive liveliness

+

articulate sounds carefully
use our breath properly
make up syntactic constructions easily
answer quickly
use various and appropriate intonations, mimics, gestures, poses
restrained irony, wittiness, warmth

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Language Literary Norm Language norm is a set of stable traditional

Language Literary Norm

Language norm is a set of stable traditional implementations

of the language system, selected and fixed in the process of speech in literature – exemplary, classic, fiction, scientific, journalistic; a set of rules and traditions in different areas of the language.

pronunciation level

lexical level

morphemic level

morphologic level

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Communicative Expediency This pragmatic requirement is aimed at achieving the goal

Communicative Expediency

This pragmatic requirement is aimed at achieving the goal of

communication – a complete and adequate understanding of speech by the receptor.
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Expressiveness Means of expressiveness: speech loudness and tempo, voice timber, pauses

Expressiveness

Means of expressiveness:
speech loudness and tempo,
voice timber,
pauses (logical and

psychological),
intonation,
mimics, body language,
acting,
rhetorical questions,
repetitions,
parallel constructions,
gradation,
paradoxes, etc.

Means of extra-expressiveness:
foreign speech,
creating new words,
dialecticisms,
colloquial words, etc.

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Speech Etiquette

Speech Etiquette

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Speech etiquette is an accepted set of requirements of forms, contents,

Speech etiquette is an accepted set of requirements of forms, contents,

orders, characters and situational relevance of utterance or expression.
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Realization of Speech Etiquette Elements at Different Language Levels lexical level

Realization of Speech Etiquette Elements at Different Language Levels

lexical level

morphological level

stylistic

level

level of intonation

level of orthoepy

level of organization of communication

E.g., thank you, excuse me, see you

E.g., Give me your pen, please.

E.g., \Come here. /Come here.

E.g., let me – lemme

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The Dynamics of Conversation Conversation Analysis is based on Politeness of

The Dynamics of Conversation
Conversation Analysis is based on Politeness of Penelope

Brown & Stephen Levinson (1987).
Based on Erving Goffman’s notion of face. 
It is expected that every speaker attempts to respect the face want of others. There are many ways of performing face saving acts.

face saving act

face threatening act

face want

politeness

face

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Negative Face Could you… I’m sorry to bother you, but… May

Negative Face

Could you…
I’m sorry to bother you, but…
May I ask…

Positive Face

use

of nicknames,
use of shared dialect,
use of slang,
We… Let’s…
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On and Off Record Off record statements are not addressed: “I

On and Off Record

Off record statements are not addressed: “I wonder

where I put my pen …” The other can act as if he or she hasn’t heard.
On record statements are addressed: “I haven’t got a pen”.
Bald on record statements: “Give me a pen”. They are often followed by “mitigating devices” such as “please”, “would you” etc.