Will Google Buy Formula 1

Содержание

Слайд 2

A Book A Book by Alex Hint

A Book
A Book
by Alex Hint

Слайд 3

Preface


Preface

Слайд 4

Formula One: High speeds First-rate engineers Cutting-edge technology A leader in its field Enormous popularity

Formula One:
High speeds
First-rate engineers
Cutting-edge technology
A leader in

its field
Enormous popularity
Слайд 5

Google: High speeds First-rate engineers Cutting-edge technology A leader in its field Enormous popularity

Google:
High speeds
First-rate engineers
Cutting-edge technology
A leader in its

field
Enormous popularity
Слайд 6

How would the partnership of these two leaders change the world for the better?

How would the partnership of these two leaders
change the world

for the better?
Слайд 7

FORMULA1: High speeds First-rate engineers Cutting-edge technology A leader in its

FORMULA1:

High speeds
First-rate engineers
Cutting-edge technology
A leader in its

field
Enormous popularity

GOOGLE:

High speeds
First-rate engineers
Cutting-edge technology
A leader in its field
Enormous popularity

?

Слайд 8

SHOW. A Shrinking TV Audience. Or, For Whom the Bell Tolls?


SHOW.
A Shrinking TV Audience.
Or, For Whom the Bell Tolls?

Слайд 9

…The show cannot go on without its fans. And yes… “The

…The show cannot go on without its fans.
And yes… “The

show must go on.”
TASK #1:
Turn the decline in audience around…
Слайд 10

600 million 500 million

600 million

500 million

Слайд 11

600 million 500 million

600 million

500 million

Слайд 12

BUSINESS. A Global Sport and Its Earnings


BUSINESS.
A Global Sport and Its Earnings

Слайд 13

Is Formula One squeezing out all 100% of its potential? Like,

Is Formula One squeezing out all 100% of its potential? Like,

say, the best drivers do from their cars?
Can Formula One step into the business ring as a “heavyweight” without getting boxed around the ears?
What steps does Formula One need to take to grow into a significant and solid
financial empire?
Слайд 14

$1.5 billion

$1.5 billion

Слайд 15

$1.5 billion $4 billion

$1.5 billion

$4 billion

Слайд 16

BUSINESS. Money into the Wind

BUSINESS.
Money into the Wind

Слайд 17

…When it comes to the matter of serious business, the wind

…When it comes to the matter of serious business, the wind

is far from the place where entrepreneurs want to invest their money:
Money should make money,
not wind up in the wind…
Слайд 18

Money The wind

Money

The wind

Слайд 19

Technology The wind

Technology

The wind

Слайд 20

Our Main Heroes and the Formula of a Partnership


Our Main Heroes
and the Formula of a Partnership

Слайд 21

…Google+ is an interest-driven platform where every fan can find like-minded

…Google+ is an interest-driven platform where every fan can find like-minded

people and form his own circle of Formula One lovers. And with Google Hangouts, Formula One fans could watch the races together.
In other words, friends from different corners of the world, connected by their love for Formula One, could go through all the ups and downs of the battle together, sharing their thoughts and emotions in real time.
And at the end of the race, they could continue the discussion
in, say, Google+ forums…
Слайд 22

Upside Down. Or Is It the Other Way Around? A Formula


Upside Down.
Or Is It the Other Way Around?
A Formula

for Success for the Race Tracks
Слайд 23

Formula One

Formula One

Слайд 24

Formula One Formula One

Formula One

Formula One

Слайд 25

…If tickets are expensive, then far from every devotee can attend

…If tickets are expensive, then far from every devotee can attend

the Grand Prix.
But when the tickets for an event of this magnitude are affordable, then the show will attract even he who is far from being a motorsport person…
Слайд 26

Without a Suit


Without a Suit

Слайд 27

…And here, the question of entering a new reality—a Google-plus-F1 reality—is

…And here, the question of entering a new reality—a Google-plus-F1 reality—is

already on the table. And this project already has all of the necessary qualities (solutions for real problems, financial promise and founders with the right personalities).
In this case, the jackpot is guaranteed to be won by both Formula One and Google. And this means that absolutely every side will get its prize. And that’s not just the teams, FIA and the investors. It’s also the auto manufacturers, the racetracks, the countries hosting the Grand Prix, and many others…
Слайд 28

…And who knows in what capacity Sir Richard Branson will want

…And who knows in what capacity Sir Richard Branson will want

to join the elite club next time. Maybe he’ll want to take revenge on Tony Fernandes and give one of his flight attendants a day off?
Or maybe his friend Larry’s example will move him to buy a share of all of Formula One? An entrepreneur who’s proved himself successful in completely different businesses is unlikely to pass by
a newly discovered opportunity…
Слайд 29

Will Google Buy Formula 1?


Will
Google Buy Formula 1?

Слайд 30

Will Google Buy Formula 1? by Alex Hint

Will
Google Buy Formula 1?
by Alex Hint