Sveta Naryan Form7A December 2008

A language always develops. The language we use today is not

borrowing words from other languages
arithmetic
hypothesis
pizza

Ways of forming new words

using the names of people, places, characters from stories
atlas
tweed
sandwich

Ways of forming

word-building (prefixes, suffixes)
uninhabited
collection
understandable

Ways of forming new words

cutting down word combinations or sentences to transform them into short

S

M

S

sitcom

sit

uational

edy

com

ABBREVIATIONS

shortening words

from the first letters of a phrase

ad

short

vert

isment

message

service

laser
UNESCO
(acronym)

PR

ABBREVIATIONS

TV

Signs in streets

brands

Newspapers
and magazines

WHERE CAN WE SEE ABBREVIATIONS?

ABBREVIATIONS IN BRANDS

Electronics

Automobiles

Food

Abbreviated brands of clothes and cosmetics

AD

Artdeco

Beggon

Dolce & Gabbana

Donna Karan
New York

GJ

Just Naturally Be Yourself

JNBY

CC

Coco Chanel

PROCEDURE

studied fashion magazines and catalogues
visited several shopping centres
wrote down all the