Organization of business on manufacturing carpets

Июль 22, 2022

Главная
Английский язык
Organization of business on manufacturing carpets

Содержание

2. Business plan Executive summary Marketing research Location Organization, management and staff Financial analysis Opportunities to enter
3. Executive summary Create comfort technology become more widespread. Those interior elements that were once considered luxuries
4. Carpet manufacturing company “Tomiris” The company has the legal form of a limited liability company and
6. Feasibility analysis Industry and market analysis Product and services analysis Financial analysis
7. Industry and market analysis Rivalry among existing competitors is high within the industry our company operates
8. Product and service analysis Knowledge of manufacturers of carpets (citizens of Kazakhstan)
9. Decision criterion buying carpets
10. Financial analysis Capital requirement Owners Equity: 30654000 KZT Bank Loan: 60856000 KZT Total: 91510000 KZT Return
11. Marketing research According to this data my target audience will be: Females Age: 35-55 Income: high
12. My competitors Last bought brand carpets
13. Advertising: We should advertise our product through TV channels, journals, also at a place where our
14. E-commerce Anytime Creative Library Websites Digital Media Social Media Public Relations
15. Location Manufacturing place – Almaty region Head-office – Almaty city Shopping-mall – Almaty city, Medeu district.
16. Financial analysis of the industry Pricing strategy Variable costs Direct Labor Cost = 1 720 000
17. Fixed costs Break-even point price = [(127 023 x 25) + 1 099 000] / 25
18. Project evaluation
19. Sources of financing Crediting conditions: * The program "Damu-Ondiris [JSC "Halyk Bank of Kazakhstan"]
20. Opportunities to enter the world market Kazakhstan is located in the center of intensive markets of
21. Intellectual property The World intellectual property organization “The Eurasian Patent Organization” BMF Group LLP The object
22. Socio-economic importance of the business With project implementation is provided the following objectives: Creation of a
24. Скачать презентацию

Слайд 2

Business plan
Executive summary
Marketing research
Location
Organization, management and staff
Financial analysis
Opportunities to enter the

world market
Socio-economic importance of the business

Слайд 3

Executive summary
Create comfort technology become more widespread. Those interior elements that

were once considered luxuries in modern conditions of developed technologies become available to a wide range of consumers. The last two decades were a time of mass distribution of carpets and floor coverings. The apartments and office facilities - creating comfort and functional amenities; wool and polypropylene carpets can make a significant contribution to the formation of high-grade living space. Rugs - nice and warm; they bring to our lives that is able to do every day back home pleasant - homeliness. Heat and sound insulation, noise absorption, as well as vibrocomfort - these are the basic properties of the carpets. In this case, there are varieties of carpets, each designed for a specific intended use (lounge, bedroom, home, kids room, hotel, office and so on).
The concept of the project provides for the organization of the enterprise on the production of textile coverings, including carpets, rugs and mats, floor coverings. According to the project they will be considered the following issues as is it available to open the business on this industry, whether it is profitable, and what economic and social impact it has.

Слайд 4

Carpet manufacturing company “Tomiris”
The company has the legal form of a

limited liability company and applies generally established tax regime for small businesses.
Mission: Creating a better future: for our customers, for our people, for our company and for our communities.
Vision: To be the top performing and most admired carpet production company in Kazakhstan
Strategy
Competitively priced quality carpets
Realize the potential of our people
Meet our customer requirements
Maximize the benefits of our company
Deliver structural cost reductions

Слайд 5

Слайд 6

Feasibility analysis
Industry and market analysis
Product and services analysis
Financial analysis

Слайд 7

Industry and market analysis
Rivalry among existing competitors is high within the industry

our company operates in with major competitors like Almaty-kilem, Aigul line, Oner and distributers.
Carpets customers possess average amount of bargaining power because there is not so high level of switching cost of customers. People can consume other product instead of carpet, but if we think deeper we recognized that every family or house have at least one carpet with high quality.
The threat of substitute products and services for our production is substantial. Specifically, substitutes for our company include carpets and pugs from other companies which also produce these products. People also can consume synthetic carpets, etc. But in general people cannot substitute carpet with another product, because depreciation of carpets are lower that cheap substantial products.
Our suppliers have middle bargaining power due to the fact that the demand for carpet is high in country level and carpets can be produced not only in certain geographical areas. Moreover, in most areas of Kazakhstan people have ranches, which are the main resources for carpet. But if we want to reduce our costs of goods, it is relevant to produce goods near the material sources.
However, the threat of new entrants to the industry to compete with our future production is not so high; because the market is highly saturated and substantial amount of financial resources associated with buildings and properties, and resources are abound in order to enter into the industry.

Слайд 8

Product and service analysis
Knowledge of manufacturers of carpets (citizens of Kazakhstan)

Слайд 9

Decision criterion buying carpets

Слайд 10

Financial analysis
Capital requirement
Owners Equity: 30654000 KZT
Bank Loan: 60856000 KZT
Total: 91510000 KZT
Return

on investment:
Earnings – 90962956 KZT
Start up costs – 91510000 KZT
ROI=0.9

Слайд 11

Marketing research
According to this data my target audience will be:
Females
Age: 35-55
Income:

high
Location: Bostandyk, Medeo districts
Hobby: restaurant, museum, exhibitions

Слайд 12

My competitors
Last bought brand carpets

Слайд 13

Advertising: We should advertise our product through TV channels, journals,

also at a place where our customers spend most of their time (Esentay Mall, Airport, etc). The main force goes to satisfaction of client’s requirements, because people trust more to their relatives and friends than other channels.
Sales: Locations of potential customers are districts of Bostandyk and Medeu. It will be easy to sell at these districts through boutiques, stores, shops. Location of manufacture would be in Almaty.

Слайд 14

E-commerce
Anytime Creative Library
Websites
Digital Media
Social Media
Public Relations

Слайд 15

Location
Manufacturing place – Almaty region
Head-office – Almaty city
Shopping-mall – Almaty

city, Medeu district.

Слайд 16

Financial analysis of the industry
Pricing strategy
Variable costs
Direct Labor Cost = 1 720 000

tg
Per unit=68 800 tg
Variable cost per unit = 127 023 tg

Слайд 17

Fixed costs
Break-even point price = [(127 023 x 25) + 1 099 000]

/ 25 = 170 983 tg

Слайд 18

Project evaluation

Слайд 19

Sources of financing
Crediting conditions:
* The program "Damu-Ondiris [JSC "Halyk Bank of

Kazakhstan"]

Слайд 20

Opportunities to enter the world market
Kazakhstan is located in the center

of intensive markets of the CIS and Eastern Europe.
Exporting
Customs Union
CIS

Слайд 21

Intellectual property
The World intellectual property organization
“The Eurasian Patent Organization”
BMF Group LLP
The

object of the protection:
Trademark
Designs and Models

Слайд 22

Socio-economic importance of the business
With project implementation is provided the following

objectives:
Creation of a new venture for the production of carpets;
An increase in the gross regional product;
Import substitution products;
Entry in the budget of Almaty oblast taxes and other deductions. Among the social impacts can be identified:
To meet the demand of the population and corporate sector in high-quality products;
Contribution to the development of the textile industry in Kazakhstan;
Creation of new jobs that will allow workers to receive a stable income.

Organization of business on manufacturing carpets

Содержание

Business planExecutive summaryMarketing researchLocationOrganization, management and staffFinancial analysisOpportunities to enter the

Executive summary Create comfort technology become more widespread. Those interior elements that

Carpet manufacturing company “Tomiris” The company has the legal form of a

Feasibility analysisIndustry and market analysisProduct and services analysisFinancial analysis

Industry and market analysisRivalry among existing competitors is high within the industry

Product and service analysisKnowledge of manufacturers of carpets (citizens of Kazakhstan)

Decision criterion buying carpets

Financial analysisCapital requirementOwners Equity: 30654000 KZTBank Loan: 60856000 KZTTotal: 91510000 KZTReturn

Marketing research According to this data my target audience will be:FemalesAge: 35-55Income:

My competitors Last bought brand carpets

Advertising: We should advertise our product through TV channels, journals,

E-commerce Anytime Creative Library Websites Digital Media Social Media Public Relations

Location Manufacturing place – Almaty regionHead-office – Almaty cityShopping-mall – Almaty

Financial analysis of the industryPricing strategyVariable costsDirect Labor Cost = 1 720 000

Fixed costsBreak-even point price = [(127 023 x 25) + 1 099 000]