Game Drive application template

Слайд 2

Our Team (key employees) Name/Surname ---- Background Name/Surname ---- Background Name/Surname

Our Team (key employees)

Name/Surname ---- Background

Name/Surname ---- Background

Name/Surname ---- Background

Name/Surname ---- Background

Website URL

Слайд 3

Our Product Product name&icon ---- Google Play url Web version url

Our Product

Product name&icon ---- Google Play url Web version url Basic product info Product Genre
Competitors
Please name

at least top-5 competitors for your product

You can add short project description on this slide

Слайд 4

Art-style/Screenshots please add here a couple of screenshots or art-style templates

Art-style/Screenshots

please add here a couple of screenshots or art-style templates of

your product. Feel free to add more slides with Art&screenshots.
Слайд 5

Product Roadmap Feel free to use any kind of visualization for

Product Roadmap

Feel free to use any kind of visualization for your

product milestones & roadmap Please provide us with the short details per each milestone (what has been done
Product requirement: your product has passed a soft-launch phase.
Example:

Q1 2019 start

Q2 2019 idea research prototype

Q3 2019 Production stage 1

Q4 2019 Production stage 2

Q1 2020 Production stage 3

Q2 2020 Soft-launch 1

Q3 2020 Soft-launch 2

Q1 2021 Global launch

Слайд 6

Paid Marketing Performance & Monetization Please note that this is only

Paid Marketing Performance & Monetization

Please note that this is only a

template, feel free to use your own format. You can find the data specifications for your own data file on the last slide.

Please specify TOP 1-3 markets separately.
All values should be in USD.
Please use cohort data.
You can use any periods but better to use at least two different weeks.
ARPU = average revenue per user
ARPPU = average revenue per paying user
D = Day. For example, D3 = 3rd cohort day.
LTV = lifetime value per user

Слайд 7

Please specify TOP 1-3 markets separately. Please use cohort data. Please

Please specify TOP 1-3 markets separately.
Please use cohort data.
Please specify Revenue

split by IAP/Ads in %
Ad ARPU = Advertising Average Revenue Per User.
D = Day. For example, 3D = 3rd cohort day.
Ad Formats: video/image/HTML/etc.

Product Engagement & Ad Monetization

Слайд 8

Requirements for your own data file template. Key product metrics (with

Requirements for your own data file template.

Key product metrics (with a

split by platform and product)
DAU, MAU
Retention 1D/7D/14D/28D
Key marketing metrics (with a split by platform and product) Please specify TOP 1-3 markets separately. Use cohort data only. All values should be in USD.
ARPU D1+D7+D28; ARPPU D1+D7+D28, LTV
CPI, Spend in USD (please use at least two different periods)
Spend on Google Ads (please use at least two different periods)
% of Unique Payers D2.
Revenue split by IAP/Ads in % and Ad ARPU.