Creative seven-up

Содержание

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Kickstarter is a crowdfunding website that's popular amongst entrepreneurs and independent

Kickstarter is
a crowdfunding website that's popular amongst entrepreneurs and independent musicians,

filmmakers,
and artists.

You can pitch a project or product on Kickstarter, and anyone can donate money to your campaign.

“A Kickstarter project does more than raise money. It builds community around your work ”

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Perry Chen’s Idea Time named it one of the "Best Inventions

Perry Chen’s Idea

Time named it one of the "Best Inventions of

2010”

Kickstarter
released an iOS app called Kickstarter for the iPhone

Kickstarter was launched on April 28, 2009, by Perry Chen, Yancey Strickler, and Charles Adler.

Time named it one of the "Best Websites of 2011”

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«WHO CAN UPLOAD A PROJECT?» USA CANADA UNITED KINGDOM AUSTRALIA NEW ZEALAND NORWAY NETHERLANDS SWEDEN DENMARK

«WHO CAN UPLOAD A PROJECT?»

USA
CANADA
UNITED KINGDOM
AUSTRALIA
NEW ZEALAND
NORWAY
NETHERLANDS
SWEDEN
DENMARK

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How to make your dreams come true: Your story : Use

How to make your dreams come true:

Your story : Use

your video and description to quickly and clearly communicate what you’re trying to do and why you’re doing it.
Rewards : Trust your gut, and offer rewards that you yourself would want.
How to price : The most popular pledge amount on Kickstarter is $25, and the site-wide average for all pledges (big and small) is about $70.
Estimated delivery dates : Choose a delivery date that you feel confident about or will be working towards.
Funding : Your funding goal should be the minimum amount needed to complete the project and fulfill rewards, also considering the 5% fee Kickstarter applies.
Promotion : The goal is to get people as excited as you are about your project—to make them feel like they will be taking part in something special.
Updates : keep your backers informed about new developments and funding milestones. It’ll inspire them to help you spread the word.
Fulfillment : Fulfillment means getting your rewards to backers and communicating with them as you complete this process. When you’ve completed your original goal and fulfilled your project’s rewards, post a celebratory update and give yourself a pat on the back!
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Every project creator sets its project's FUNDING GOAL and DEADLINE. If

Every project creator sets its project's FUNDING GOAL and DEADLINE.
If

people like the project, they can pledge money to make it happen.
If the project succeeds in reaching its funding goal, all backers' credit cards are charged when time expires.

Kickstarter has a REWARD model.

Funding on Kickstarter is all-or-nothing. If the project falls short of its funding goal, no one is charged.
If a project is successfully funded, Kickstarter applies a 5% fee to the funds collected.

It’s possible to create different kind of projects:

BUSINESS MODEL

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ART FOOD CRAFTS FASHION COMICS & GAMES DANCE & THEATRE TECHNOLOGY

ART

FOOD

CRAFTS

FASHION

COMICS
&

GAMES

DANCE
&
THEATRE

TECHNOLOGY

PHOTOGRAPHY

MUSIC

FILM
&
VIDEO

JOURNALISM
&
PUBLISHING

DESIGN

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$1,417,532,123 total dollars pledged to Kickstarter projects 74,379 Successfully funded projects

$1,417,532,123 total dollars pledged to Kickstarter projects

74,379 Successfully funded projects

7,478,767

Total backers

2,240,807 Repeat backers

263,000 people have backed ten or more projects

18,980,187 Total pledges

« KICKSTARTER STATS »

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http://www.businessinsider.com/what-people-think-of-kickstarter-2013-5 Supporters Engagement & Demographics

http://www.businessinsider.com/what-people-think-of-kickstarter-2013-5
Supporters Engagement & Demographics

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The project was proposed by Ryan Grepper, Portland. The COOLEST is

The project was proposed by Ryan Grepper, Portland. The COOLEST is

a portable party disguised as a cooler, bringing blended drinks, music and fun to any outdoor occasion. The COOLEST cooler is 60 quarts of AWESOME packed with so much fun you'll look for excuses to get outside more often.

«THE COOLEST COOLER»

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62,642 Backers 26570% Funded - Closing date: 2014-08-30 Available on: www.coolest.com

62,642 Backers

26570% Funded - Closing date: 2014-08-30

Available on:
www.coolest.com www.kickstarter.com

«REWARDS AND

STATS»

$13,285,226 pledged of $50,000 goal

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“COMMUNICATION MEANS OF THE PROJECT”

“COMMUNICATION MEANS OF THE PROJECT”

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Coolest Cooler Page on Kickstarter: https://www.kickstarter.com/projects/ryangrepper/coolest-cooler-21st-century-cooler-thats-actually?ref=nav_search Video: http://www.youtube.com/watch?v=l4irb2K1p8E «THE COOLEST COOLER TODAY»

Coolest Cooler Page on Kickstarter: https://www.kickstarter.com/projects/ryangrepper/coolest-cooler-21st-century-cooler-thats-actually?ref=nav_search
Video: http://www.youtube.com/watch?v=l4irb2K1p8E

«THE COOLEST COOLER TODAY»

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REFERENCES: https://www.kickstarter.com/ https://www.kickstarter.com/projects/ryangrepper/coolest-cooler-21st-century-cooler-thats-actually?ref=nav_search www.coolest.com www.talkwalker.com http://www.youtube.com/watch?v=l4irb2K1p8E - Twitter, Facebook, Tumblr, Instagram

REFERENCES:
https://www.kickstarter.com/
https://www.kickstarter.com/projects/ryangrepper/coolest-cooler-21st-century-cooler-thats-actually?ref=nav_search
www.coolest.com
www.talkwalker.com
http://www.youtube.com/watch?v=l4irb2K1p8E
- Twitter, Facebook, Tumblr, Instagram