Brand page on VK

Июль 31, 2022

Содержание

2. Create a VK personal profile Go to the main page Vk.com Fill in the Sign up
3. Create a community In the menu on the left-hand side find “Communities”, then click “Create community”
4. Settings Fill the form using tips. Complete "Community Description“: indicate what your company specializes in. Go
5. Settings “Links”: you can add link to the official web-site. Jump to the next step –
6. Settings Owner is only one and has all abilities + can ask to return the community
7. Settings To change Owner: More than 100 000 members An official formal request letter from your
8. Design Make your community attractive and recognizable: add cover and avatar: To upload an avatar click
9. Fill up your community The community is the face of your company on VK, in which
10. VK target ads
11. How to start Enter the community name and click the button “ Proceed” Choose “Community” Go
12. Ad appearance The next step is to create the ad layout: Ad type; Title; Description; Picture;
13. Small image and Text (teaser) Requirements: header: from 3 up to 33 symbols, including punctuation marks
14. Large image (teaser) Requirements: header: from 3 up to 33 symbols, including punctuation marks and spaces
15. Community ad(teaser) Requirements: header: community name by default (1); image resolution: min 145×145 px (2); image
16. Targeting settings Next define your target audience and choose appropriate instruments. Here you can set: Geography;
17. Price and placement settings Next you should choose payment mode, cost and campaign name. Unchanged settings
18. Ad settings After ad creation: Set daily and total ad limits; Set launch and termination dates;
19. Campaign settings Last step is to click on campaign name and do the same setting there.
21. Скачать презентацию

Слайд 2

Create a VK personal profile
Go to the main page Vk.com
Fill in

the Sign up form and follow the instructions.
Please be informed that for one phone number/e-mail one profile is available.
Make sure that your current phone number and e-mail address are linked to your profile.

Слайд 3

Create a community
In the menu on the left-hand side find

“Communities”, then click “Create community” bottom.

In a pop-up window choose the form “Public page”.

Then write the name of the community, choose the category, add website. Then press “Create”.

Слайд 4

Settings
Fill the form using tips. Complete "Community Description“: indicate what your

company specializes in.

Go to the “Sections”. Mark only Links and Contacts (if it’s necessary).

Then go to the Comments and switch them off.

Слайд 5

Settings
“Links”: you can add link to the official web-site.
Jump to the

next step – Members and start add necessary people to the management.
The person should be community member, you can find her\him on the list and promote*.
There are 3 options:
Moderator: can remove user generated content and manage the community's blacklist.
Editor: all moderators ability + can post as community, add, remove and delete content, update community avatar.
Administrator: all moderators and editors ability + can appoint and remove administrators, change the community name, information and URL, add or remove sections. If he\she leaves the community he loses all power.

*IMPORTANT: all managers should have 2-step verification in their accounts.

Слайд 6

Settings
Owner is only one and has all abilities + can ask

to return the community if it was hijacked. To add some special options VK Support often needs to contact the owner but not other managers.
If he\she leaves the community he loses all power, but can return it by joining the community again.

Слайд 7

Settings
To change Owner:
More than 100 000 members
An official formal request

letter from your organization, signed by company CEO or other authorized person. It should contain all the main premises of your request.
POA form authorizing you to represent the company. It should state all the powers you are authorized by the company.
Legal entity registration certificate.
Extract from the register of legal entities.
Trademark certificate with the application.
We shall also need to verify your official website ownership/ We should be able to check it visually on the page itself or in the HTML code.
Current community owner should confirm his\her identity (by passport or id). Candidate should have 2FA.

Less than 100 000 members
You can delegate owner rights to Administrator by yourself.

Слайд 8

Design
Make your community attractive and recognizable: add cover and avatar:
To upload

an avatar click on the upload area (1) and add picture;
To upload a cover go to Manage community section (2), choose Settings and click on the Upload button right next to Community cover.

Слайд 9

Fill up your community
The community is the face of your company

on VK, in which your ads will lead to, so it is of vital importance to fill it up with remarkable content.
To be able to promote ads, you should post about 3+ publications on the community Wall, and write something about your company in the Information menu. Be sure to also include the landing page.

Слайд 10

VK target ads

Слайд 11

How to start
Enter the community name and click the button “

Proceed”

Choose “Community”

Go to https://vk.com/adscreate

Слайд 12

Ad appearance
The next step is to create the ad layout:
Ad

type;
Title;
Description;
Picture;
Category.

Слайд 13

Small image and Text (teaser)
Requirements:
header: from 3 up to 33

symbols, including punctuation marks and spaces (1);
description: from 3 up to 70 symbols, including punctuation marks and spaces (2);
image resolution: min 145×85 px (3);
image size: max 5 MB;
file types: JPG, PNG, BMP, TIF or GIF (no animation);
image can consist of not more than 50% of text.

Слайд 14

Large image (teaser)
Requirements:
header: from 3 up to 33 symbols, including punctuation

marks and spaces (1);
image resolution: min 145×165 px (2);
image size: max 5 MB;
file types: JPG, PNG, BMP, TIF or GIF (no animation);
image can consist of not more than 50% of text.

Слайд 15

Community ad(teaser)
Requirements:
header: community name by default (1);
image resolution: min 145×145 px

(2);
image size: max 5 MB;
file types: JPG, PNG, BMP, TIF or GIF (no animation);
image can consist of not more than 50% of text.

Слайд 16

Targeting settings
Next define your target audience and choose appropriate instruments.
Here

you can set:
Geography;
Demography;
Interests;
Education and work;
Additional parameters.

Слайд 17

Price and placement settings
Next you should choose payment mode, cost and

campaign name.
Unchanged settings for your every ads:
Pay per Impression;
Cost Per Mille: 4 rubles;
Switch limit to 100 views per user on.
Other settings:
Choose existing or new campaign (for the first ad create a new campaign and named it; in consequence you can separate ads for different campaigns).
Press the button “Create ad”

Слайд 18

Ad settings
After ad creation:
Set daily and total ad limits;
Set launch

and termination dates;
Change ad status on “Launched”.

Слайд 19

Campaign settings
Last step is to click on campaign name and do

the same setting there.
Once the amount of capital assigned for campaign ads in a 24 hour period has reached its daily limit, the display of all relevant campaign ads will be suspended. Impressions will resume automatically at the start of the next day.
Should expenditure reach the overall limit set for the campaign, the ads will no longer be shown. In such cases, you must raise the limit and re-launch the campaign in order to resume the display of ads. Limits work similarly for separate ads.