Содержание
- 2. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Objectives To understand consumers’ level of
- 3. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Chapter Outline Level of Involvement and
- 4. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Introduction: Key Terms Buying Behavior The
- 5. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Level of Involvement and Consumer Problem-Solving
- 6. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Level of Involvement and Consumer Problem-Solving
- 7. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Consumer Buying Decision Process and Possible
- 8. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Consumer Buying Decision Process Problem Recognition
- 9. Copyright © Houghton Mifflin Company. All rights reserved. 9 | This Visine Advertisement Is Focused On
- 10. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Consumer Buying Decision Process (cont’d) Evaluation
- 11. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Consumer Buying Decision Process (cont’d) Purchase
- 12. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Consumer Buying Decision Process (cont’d) Postpurchase
- 13. Copyright © Houghton Mifflin Company. All rights reserved. 9 | What Part of the Consumer Buying
- 14. Copyright © Houghton Mifflin Company. All rights reserved. 9 | On Which Stage(s) of the Consumer
- 15. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Class Exercise In which stage of
- 16. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Class Exercise A car buyer gets
- 17. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Situational Influences on the Buying Decision
- 18. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Psychological Influences on the Buying Decision
- 19. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Psychological Influences on the Buying Decision
- 20. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Psychological Influences on the Buying Decision
- 21. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Psychological Influences on the Buying Decision
- 22. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Psychological Influences on the Buying Decision
- 23. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Maslow’s Hierarchy of Needs Maslow believed
- 24. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Psychological Influences on the Buying Decision
- 25. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Psychological Influences on the Buying Decision
- 26. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Psychological Influences on the Buying Decision
- 27. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Psychological Influences on the Buying Decision
- 28. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Social Influences on the Buying Decision
- 29. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Social Influences on the Buying Decision
- 30. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Percent Who Decide or Influence Purchase
- 31. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Social Influences on the Buying Decision
- 32. Copyright © Houghton Mifflin Company. All rights reserved. 9 | How Do Reference Groups Affect Purchase
- 33. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Debate Issue Is it appropriate for
- 34. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Social Influences on the Buying Decision
- 35. Copyright © Houghton Mifflin Company. All rights reserved. 9 |
- 36. Copyright © Houghton Mifflin Company. All rights reserved. 9 |
- 37. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Social Influences on the Buying Decision
- 38. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Subcultural Differences in Movie-Going Behavior In
- 39. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Class Exercise Imagine that you are
- 40. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Class Exercise (cont’d) Membership within a
- 41. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Net Sights Consumerworld.org offers a variety
- 42. Copyright © Houghton Mifflin Company. All rights reserved. 9 | After reviewing this chapter you should:
- 43. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Chapter Quiz Which of the following
- 44. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Chapter Quiz (cont’d) When in their
- 45. Copyright © Houghton Mifflin Company. All rights reserved. 9 | Chapter Quiz (cont’d) Selective exposure refers
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