Содержание
- 2. Ladies and gentlemen, we would like to express our respect and offer to Your attention some
- 3. Attractive asset with growth potential Ukrainian consumers — prefer products manufactured by Ukrainian manufacturers. In Ukraine
- 4. Unique modern facilities for coffee production Ports of shipment of green coffee: Guinea, India, Brazil, Vietnam
- 5. New Equipment by Leading Producers - I 1 2 3 4 5 6
- 6. 7 8 9 10 12 11 New Equipment by Leading Producers - II
- 7. Company’s products are sold in Ukraine and exported abroad. Negotiations with potential clients in Ukraine, CIS,
- 8. Источник: Государственная служба статистики Украины Potential for growth of the LACOMBA TM in Ukraine (main distribution
- 9. Specific features of coffee sales growth under LACOMBA TM in Ukraine Projected market share in Ukraine,
- 10. Competitive environment. Coffee manufacturers in Ukraine. Особенности рынка кофе в Украине Competitors’ price range for coffee
- 11. The assortment of coffee products by the leaders of the coffee market of Ukraine * Manufacture
- 12. *Manufacture of sublimated coffee will start in after the second line of the factory is launched
- 13. 1. Production of coffee at active facilities. 3. Doubling facilities producing powder or agglomerated coffee (as
- 14. Financial Performance Strictly confidential
- 15. Ex post Financial Performance, UAH. Strictly confidential
- 16. Exhibition Commercial Sponsorship Point-of-sales promotion Marketing and Promotion Advertisement in ‘Velyka Kyshenya’ retail chain newsletter Commercial
- 17. Product: Instant granulated ground coffee Name: Lacomba Classimo Granulated Packaging: tin, jar2 or in bulk Weight,
- 18. Representation of LACOMBA TM products in retail chains Strictly confidential
- 20. Скачать презентацию
Ladies and gentlemen, we would like to express our respect and
Your Company and "UkrCoffee" LLC (Ukraine).
The company I represent – “UkrCoffee” LLC is modern and dynamically developing enterprise, the only plant in Ukraine that : roasted coffee beans, roasted ground coffee, instant coffee powder, instant granulated coffee, coffee mixes “3 in 1” (coffee, creamer, sugar), coffee in sticks… New modern production company provides products to the markets of Ukraine, Europe, , USA, CIS, Asia countries. The products of the plant are manufactured under TM “Lacomba” ( http://www.lacomba-coffee.com/ ). The enterprise and products are certified for compliance with ISO 9001, ISO 22000, ISO 14001, and certificate CT-1, EURO.
Products are manufactured “UkrCoffee” LLC as follows:
- in package: soft plastic packets, doypack, tin can, sticks…
- in different blends and assortment;
- for wholesale in bulk;
under private label for trading networks and trademarks.
Options of cooperation modalities that we offer:
Secure investments into equity capital of the “UkrCoffee” LLC. We offer the strategic partner of the “UkrCoffee” LLC to consider our proposal as to purchasing package of equity rights of the “UkrCoffee” LLC more 40%.
Considering the potential of Your Company, presence of coffee products in the market of Ukraine and CIS, we are interested in expanding the geography of joint sales, long-term cooperation with Your Company, and considering the following possibility:
- strategic partnership (makes sense for Your Company, as it is already planned to implement the restrictions on sale of imported products
- distribution of Your Company products in Ukraine (makes sense for Your Company, as there is synergy of transport processes, sales points, different price segment, and the manufactured assortment of products does not cross with TM “Lacomba”)
manufacture of products for Your Company for CIS countries (reduction of transport expenses and customs duties, optimization of production and logistics processes). We offer owners of coffee trade marks to manufacture produce by our factory
We kindly invite You to visit our plant at any time convenient to You to discuss the possible variants of cooperation.
Contact person at “UkrCoffee” LLC :
Mr. Oleg Drotenko
Member of the Supervisory Board of “UkrCoffee” LLC
Tel.: +38 (050) 316 91 21
Skype: Drotenko_Oleg
E-mail: kda@ukrcoffee.com.ua
Investment proposal.
Strictly confidential
Attractive asset
with growth potential
Ukrainian consumers — prefer products manufactured by Ukrainian
Attractive asset
with growth potential
Ukrainian consumers — prefer products manufactured by Ukrainian
In Ukraine there are no manufacturers of instant coffee to apply modern agglomeration technology.
Preferential taxation regime for imports of raw materials, exemption from VAT at exports of coffee. Newly signed European Association treaty with EU allows to export TM Laсomba products with no custom duties. Production in Ukraine, allows for the import of raw materials do not pay fees (10%) and the import tax (10%)
Low labor costs.
The product mix is represented by over 25 SKUs (stock keeping units).
The plant manufactures the following products: roasted coffee beans, grind coffee, instant coffee powder, instant granulated coffee, coffee mixes “3 in 1” (coffee, cream, sugar), coffee in sticks.
The Company and the products are certified with ISO 9001, ISO 22000, ISO 14001 compliance, the CT-1 certificate is also available, EURO.
In-house dynamically developing brand, supported by advertising and promotional activities.
Production distribution is performed via retail chains and other sales channels.
Favorable business environment
Full assortment of coffee based products
Project Summary
Ukraine — country with over 46m population. It is dynamically growing coffee market with an annual growth rate of 23.6% coffee consumption compared to the average 3.6% in developing world. Coffee market industry wide sales is over $750m per annum.
Consumption of instant coffee is at 63% of national coffee consumption
There is potential for growth of demand for coffee in the context of Ukraine’s lagging behind the European countries against the indicator of annual coffee consumption per capita.
It is possible to supply products to the markets of Europe, CIS, Asia and USA — manufactured both under the in-house brand or under the brands of other trademarks.
Growing consumer market
Newly built plant in Ukraine using modern technology of agglomeration for instant coffee production.
Production capacity (PC) range between 3 900 tons and 16 244 tons of coffee-based products per annum upon selected product mix and different upgrade options.
Current I Phase investment into construction of the plant comprised in excess of USD $23m.
Working capital on 1st|01| 2016 –23,9m UAH ( USD $1,05m.) Credit portfolio of the Company – USD $3m and ₴40m UAH ($ 1,67 m).
Total Revenue at current I Phase – USD $24.2 – $46.3m per annum (depending on the pricing policy and product mix, after increasing working capital by USD $3 – 10m correspondingly).
EBITDA at current I Phase – USD $4.9 – $10.2m per annum.
Strategically beneficial location of the plant – Southern Ukraine, Black Sea transportation hub at port of Odessa.
The plant was launched in 2011. Current capacity utilization is at 10% of the minimal production capacity.
Food retail market of Ukraine consists of more than 3,247 VIP retail outlets (hyper- and supermarkets, discounters, convenience stores, smaller food chain formats) and more than 60,000 other retail units (open market kiosks, pavilions and points of sale).
Company’s products are presented in 1,346 VIP retail outlets and in over 1,500 other retail units.
Strictly confidential
Unique modern facilities for coffee production
Ports of shipment of green coffee:
Unique modern facilities for coffee production
Ports of shipment of green coffee:
The plant is located:
-at the crossing of routes of raw materials supplies and sales channels of end products in a country with a 46m population;
-in close vicinity to sea commercial port of Illichivsk (1,5km), city of Odesa (15km);
-in the center of the region.
Coffee beans
Roasted coffee
Coffee extract
Agglomerate
Coffee mix “3in1”
Ground coffee
1 After the 2nd phase in introduced
2 The enterprise can totally produce from 3,900 tons to 16,244 tons of ready product (at 80% capacity utilization). These figures depend on the issued product range and the fact that each kind of the aggregate product range makes a semi-product (raw material) for production of the next product. The set working mode is: 336 work days, 20 working hours. Discounting capacities for packaging the product.
3 Twofold increase of production of coffee powder, granulated coffee and coffee drinks «3 in1» is possible provided the existing evaporation dryer is upgraded.
The plant equipment was purchased from the leading global manufacturers
Ukraine
Russia
Strictly confidential
7753-15506
1008-2016
1008-2016
5030
5080
6048
Coffee powder
Sulimate 1008 1
New Equipment by Leading Producers - I
1
2
3
4
5
6
New Equipment by Leading Producers - I
1
2
3
4
5
6
7
8
9
10
12
11
New Equipment by Leading Producers - II
7
8
9
10
12
11
New Equipment by Leading Producers - II
Company’s products are sold in Ukraine and exported abroad. Negotiations with
Company’s products are sold in Ukraine and exported abroad. Negotiations with
Commercial offers were sent to such chains as Billa, Magnit (Russia), Fozzy Group (Ukraine), Bedronka (Poland) and others.
Product Mix Manufactured Under LACOMBA TM
Exhibitions
Advertising
Sponsorships
Promotional offers
Distribution channels of the Company in Ukraine:
- over 3,247 VIP retail shops (current presence of Company’s products in 1,346 shops),
- over 60,000 of other retail units (current presence of Company’s products in over 1,500 shops).
Plans for 2016-2017:
-to cover cities with more than 100 thousand inhabitants,
-to get presentations in new retail chains and shops,
-widen the geography of sales,
-to start manufacturing products for the TM under a private label.
* Potential expansion of product mix
The Company created
its own brand and a
product mix to meet various tastes and preferences of
potential consumers.
The Company performs marketing activities to support the brand.
Strictly confidential
Источник: Государственная служба статистики Украины
Potential for growth of the LACOMBA TM
Источник: Государственная служба статистики Украины
Potential for growth of the LACOMBA TM
Источник: Государственная служба статистики Украины
77% of coffee sales in Ukraine are done for home consumption from Other retail units. Potential for widening sales in Ukraine – direct sales in national chains and distribution in Other retail units.
28,4% of coffee sales in Ukraine are performed by VIP retail.
Potential for sales growth of the LACOMBA TM is possible due to growth of coffee consumption in Ukraine, entering into new sales points, VIP and Other retail units, widening the product line of the LACOMBA TM (manufacture of: roasted and grind coffee for HoReCa, variety of tastes of “3in1” coffee mixes, sublimate).
High quality standards, modern production technologies, selected blends according to European trends – allow plant production capacities to manufacture products under any brand.
Strictly confidential
Specific features of coffee sales growth under LACOMBA TM in Ukraine
Projected
Specific features of coffee sales growth under LACOMBA TM in Ukraine
Projected
Источник: Расчеты ООО «UkrCoffee»
Market share of “UkrCoffee” LLC in Ukraine. Sales growth potential in Ukraine.
Динамика импорта кофе в Украину, mln USD
Источник: Государственная служба статистики
Источник: Государственная служба статистики
Actual market share of the ТМ in Ukraine in 2014, in physical terms, %
Ukrainian coffee market is a growing one. On average, a Ukrainian consumes one coffee cup a day, while in other European countries this indicator reaches 3 and more cups per day.
Production capacities of the “UkrCoffee” LLC allow to manufacture produce in any of the coffee segments: roasted coffee beans, grind coffee, instant coffee, “3in1” coffee mixes.
Ukrainian governmental and retail chains policy is aimed at import substitution.
Actual share of LACOMBA TM in the total national sales of coffee in Ukraine in 2013 constituted 0,6%. 100% utilisation of production capacities of the “UkrCoffee” LLC will provide for an 8% market share of the LACOMBA TM of the total coffee market in Ukraine (in physical terms) and more than a 40% market share of the “3in1” coffee drinks market. This will allow “UkrCoffee” LLC to become one of three top coffee sellers in Ukraine.
Other Ukrainian TM
Other foreign TM
Videnska Kava LLC
Galka LLC
Jockey TM, Jardin TM
Source: State Statistical Service of Ukraine
Source: Calculations of the “UkrCoffee” LLC
Source: State Statistical Service of Ukraine
Instant coffee
Roasted and grind coffee
Coffee drinks
Green coffee beans
Total imports
Trend of coffee imports to Ukraine, mln USD
Strictly confidential
Competitive environment. Coffee manufacturers in Ukraine.
Особенности рынка кофе в Украине
Competitors’ price
Competitive environment. Coffee manufacturers in Ukraine.
Особенности рынка кофе в Украине
Competitors’ price
Shares of Ukrainian coffee manufacturers 2015 (%)
Источник: Государственная служба статистики Украины
Purchasing power of Ukrainian citizens decreased in 2015. “LACOMBA” TM products are sold in the low price segment which makes it easier to augment potential sales against the decreasing purchase power.
LACOMBA TM products mean high quality standards at an acceptable price.
Ukrainian consumers prefer products manufactured in Ukraine.
After two years of operations of the “UkrCoffee” LLC its products under the “LACOMBA” TM occupied a 3.5% share of the total sales of coffee by all manufacturers in Ukraine. In 2014 the share of “LACOMBA” TM products on the natural coffee market of Ukraine is gradually increasing.
We develop the LACOMBA TM together with distributors aiming at high sales, offering comfortable employment conditions and opportunities for competitive salaries.
Источник: данные предприятия
Competitors’ price range for coffee products, 1kg/UAH
Source: State Statistical Service of Ukraine
Odesskiy kofe
Specific features of coffee market in Ukraine
Strictly confidential
The assortment of coffee products by the leaders of the coffee
The assortment of coffee products by the leaders of the coffee
* Manufacture of glass jars is planned for 2016
LACOMBA TM products :
delicate taste
pleasant, budget-friendly, good-looking packaging
new product of European quality
wide range of products
possibility to manufacture products in any price segment
Possibility to manufacture products under a private label of any trademark
All these product features contribute to the loyalty of customers to our trade mark and stimulate the growing sales
Strictly confidential
*Manufacture of sublimated coffee will start in after the second line
*Manufacture of sublimated coffee will start in after the second line
Source: in-house data
Sales and EBITDA, USD $ m,
in the given assortment of output
Annual utilization of production capacities (AUPC)
for estimating financial performance under the given assortment of output, (t)
Potential scenarios of business development
Future financial performance
Different utilisation of AUPC. Manufacture of coffee (tons) and utilisation of capacities (%), inclusive of manufacture of sublimate
Maximum utilization of production capacities. Using existing production capacities to manufacture products in accordance with market demand. Currently this model is the basic one for the sales scheme of the “UkrCoffee” LLC. The amount of additional investments into the working capital ranges from USD $3 to $8m.
Manufacture of products of a specific assortment. This model allows to accentuate the manufacturing process: “3in1”, roasted and grind coffee. This will enable occupying leading positions in Ukraine in the segment of “3in1” coffee mixes, roasted and grind coffee.
Combined model. Increased output at the cost of modernising the production:
Increased output of agglomerated coffee. The amount of additional capital investments will constitute up to USD $1-$1.5m.
Construction of a sublimation facility. Will allow to manufacture up to 1008 tons of sublimated instant coffee. The amount of additional capital investments will constitute from USD $16 to $18m.
Strictly confidential
1. Production of coffee at active facilities.
3. Doubling facilities producing
1. Production of coffee at active facilities.
3. Doubling facilities producing
Business development scenarios
Capital investments in amount $1 mln.
1a. Production of coffee under Lacomba brand
1b. Production of coffee under another brand. Investments depending on offered cooperation terms.
Gradual increase of facilities and production amounts of various types of coffee. Entering new trading networks. Distribution development.
Brand development and sales system formation
Formation of brand awareness and loyalty to the brand
Transfer to full facility utilization
Increasing sales amount
Expanding regional representation, export of production to countries of the near abroad
Doubling production amount of agglomerated coffee – from1 700 to 2 000 tons/year
Compliance with taste preferences of Ukrainian consumer
High marginality of production
Lack of producers of instant coffee in Ukraine, using modern agglomeration technology
Focusing on producing coffee mixes «3 in1», which would permit to produce up to15 500 t./year of the product «3 in1».
Financial Performance
Strictly confidential
Financial Performance
Strictly confidential
Ex post Financial Performance, UAH.
Strictly confidential
Ex post Financial Performance, UAH.
Strictly confidential
Exhibition
Commercial
Sponsorship
Point-of-sales promotion
Marketing and Promotion
Advertisement in ‘Velyka Kyshenya’ retail chain newsletter
Commercial
Product sample
Exhibition
Commercial
Sponsorship
Point-of-sales promotion
Marketing and Promotion
Advertisement in ‘Velyka Kyshenya’ retail chain newsletter
Commercial
Product sample
Articles and Layout Placing in Magazines
Internet Advertisement
Tasting
Promo T-shirts and caps
Promotional activities ‘Cap as a gift’
Audio-clip placing
Outdoor advertisement
Bus advertisement
Sumy
Kharkiv
Kyiv
Cherkasy
Poltava
Kirovograd
Dnepropetrovsk
Rivne
Ivano-Frankovsk
Lviv
Chernivtsi Region
Vinnitsa
Lugansk
Donetsk
Crimea
Kherson
Zhytomyr
Chernigiv
Lutsk
Mykolaiv
Ternopil
Khmelnytsk
Zaporizhya
Uzhgorod
Odesa
Advertisement in ATB retail chain
Printed products
All Regions
‘Valuable Prizes from Lacomba’ (car is the jack-pot)
Strictly confidential
Product: Instant granulated ground coffee
Name: Lacomba Classimo Granulated
Packaging: tin, jar2
Product: Instant granulated ground coffee
Name: Lacomba Classimo Granulated
Packaging: tin, jar2
Weight, g: 45/90 and 100
Wide Range of Products
Product: Roasted coffee in beans
Name: Lacomba Classimo Beans
Packaging: paper bag
Weight, g: 250
Product: Roasted ground coffee
Name: Lacomba Classimo Ground
Packaging: paper bag
Weight, g: 100/250
Product: Instant granulated coffee
Name: Lacomba Classimo Granulated
Packaging: paper bag
Weight, g: 50/75/100/150/200
Product: Instant granulated/powder coffee
Name: Lacomba Classimo Instant
Packaging: stick
Weight, g: 2g*20 units in package
Product: Instant ground coffee mixed with creams and sugar
Name: Lacomba Mix
‘3 in 1’1
Packaging: stick/doypack
Weight, g: 18g *12 units in package
Product: Instant granulated / powder coffee
Name: Lacomba Classimo Soluble
Packaging: tin
Weight, g: 45/90
Product: Roasted ground coffee
Name: Lacomba Classimo Ground
Packaging: stick
Weight, g: 14g*12 units in package
1Two new tastes added: Hazelnut and Cream caramel
2An option for business expansion
Strictly confidential
Representation of LACOMBA TM products in retail chains
Strictly confidential
Representation of LACOMBA TM products in retail chains
Strictly confidential