Содержание
- 2. Promotion Promotion of goods is a natural tool of economy and an important regulator of the
- 3. Promotion Promotion can use either direct or indirect methods. Direct methods include advertising, publicity, displays, special
- 4. Publicity We will talk about publicity as a promotional method. Publicity is a form of public
- 5. The basic tools of publicity performances: participation of company representatives in various events, words of welcome
- 6. The basic tools of publicity publications: annual reports, newsletters, brochures, magazine or newspaper articles and other
- 7. Recipients of publicity Consumers: for the purpose of formation of positive image of the product and
- 8. The importance of publicity Advantages low costs in comparison with advertising and personal selling greater level
- 9. Despite its flaws, the value of publicity is incredibly large, as the result of a properly
- 10. To establish a successful publicity, it is necessary to consider that the audience will be interested
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