Purple frog. Sales final 2021

Overview:
77% people use sanitizer
36% North American Global market share
39% supermarket, 22% drug, 22% online, 19% specialty
Purple Frog Market:
62.5% are female
Health risks associated with chemical ingredients expected to impede market growth (allergic reactions)

Health and Safety Data:
226B in annual office loss in the US due to communicable illness
80% of infections are spread by hands
20% decrease in student absence due to illness after implementation of classroom sanitizer program

Precedence Research, Jan. 21, 2021

It’s here to stay.

“New hand sanitizer recalls bring Health Canada list to more than 80.” - Toronto.com

Sanitizer Can Be Better (BtoC)

Sanitize and Advertise with XtraSafe dispenser
Premium sanitizer fixture for owners who value:
First impressions and corporate culture
Environmental stewardship (reduced
plastic and 1% For the Planet)
Convenience (less contact, cleaning and
sanitizer replenishment required)
Additional (sleeve) marketing or sponsored
advertising
Domestic quality (made local)
The ONLY turn-key, sanitizer program available that: improves internal safety and employee performance; minimizes plastic waste; enhances customer impressions while literally paying for itself!

Watch here

Households are the primary users

North America and Europe driving growth

World Air Freshener Market, By Geography

World Air Freshener Market, By Application

Currently, air freshener brands are not required to fully disclose their ingredients. Yet studies demonstrate that synthetic air fresheners contain over 100 chemicals with new, unregulated ingredients being added each year.
Cleaning and outdoor skin care products (insect repellents and itch relief) are similarly unfettered for their health threats.
Chances are your immune system is being
exposed to:

“In a national survey, 19% of Americans reported breathing difficulties, headaches, or other health problems when exposed to air fresheners.”
- United States National Library of Medicine

naturally
CLEAN SURFACES

The Frog Knows

naturally
CLEAN AIR

natural
OUTDOOR SKIN CARE

2021
PRODUCT LINE

$5.99 SRP 125ML
6/case (item: PFHSG125)

CLEAN HANDS: Sanitizer that feels better.
BtoC - Designed for the skin (and scent) sensitive. Made with 70% FCC grade ethanol and super hydrating, natural moisturizers. Guarantee: smell better, made better, feel better. Health Canada certified (NPN). Custom co-branding available.

$7.99 SRP 30 wipes
5/case Item: PFNSW30
Single Hydrating Wipes
50 and 500/case
Co-branding available

Biodegradable Sanitizer Wipes made from extra soft, 50gsm bamboo fiber. Fully compostable and stored in a reusable and recyclable container for less waste. They also travel nicely in any cup holder.

$3.99 SRP 60ML
6/case Item: PFHSG60

Single Hydrating Gels
50 and 500/case
Co-branding available

Naturally scented
or fragrance free
Works with XtraSafe
$39.99 SRP 4/case
Item: PFHSG4 (scented),
PFHSGFF4 (fragrance free)

Prepare your new Clean Workplace environment starting with: 5.5L XtraSafe hands free dispenser, branded sleeve and 3.78L super hydrating, refill gel. Lifetime XtraSafe warranty available with 3.78L gel subscription.

3.78L Gel Refill

3.78L Foam

950ML Gel

Naturally scented
or fragrance free
2 x more uses than gel
$39.99 SRP 4/case
Item: PFHSF4 (scented),
PFHSFFF4 (fragrance free)

Naturally scented with pink grapefruit essential oil
For smaller spaces and traditional foot dispensers
$14.99 SRP 4/case
Item: PFHSG950

5.5L XtraSafe Dispenser

529.99 SRP Item: PFHSSXSF

Sustainable Room Air Freshener

To-Go Travel Air Freshener

500 sprays per 60ML bottle
$5.99 SRP 60ML Item: PFAFSF60, PFAFIT60, PFAFGT60
12/case

So Fresh, So Clean
Lemongrass Lavender

Reusable spray head + refill bottle
3 sec continuous mist spray with 99% liquid evacuation for less waste
So Fresh So Clean (PFAFSF200), Island Time (PFAFIT200) & “Grove” Thang (PFAFGT200)
$14.99 SRP 200ML Starter
$8.99 SRP 200ML Refill
6/case

Island Time
Vanilla Coconut

“Grove Thang”
Eucalyptus Lime

Biodegradable Wild Relief Wipes

Extra soft, 50gsm bamboo fiber (holds
2x the formula)
Fully compostable
Fits any size cup holder
Natural, itch relief ingredients: aloe vera, witch hazel, baking soda, lavender
$8.99 SRP 30 wipes
Item: PFWILDW30
5/case

Deet and chemical free
Fresh, pleasing scent
Skin sensitive with witch hazel
Natural insect defense ingredients: lemongrass oil, lavender oil, castor oil
500 sprays per 60ML bottle
$5.99 SRP 60ML Item: PFREPEL60
12/case

Biodegradable Wild Repel Insect Repellent Wipes

To-Go Wild Repel Insect Repellent Spray

CHEMICAL FREE insect repellency.
US Only - Natural, To-Go Wild Repel Spray (insect repellent) and Biodegradable
Wild Repel Wipes for chemical free and skin sensitive protection.

Naturally clean and disinfect while you travel
Food surface safe
Reusable/recyclable plastic bottle plus 100% recycled packaging for reduced waste
Natural, antibacterial ingredients: lemon thyme, grapefruit seed extract
500 sprays per 60ML bottle
$5.99 SRP 60ML Item: PFDMS60
12/case

Biodegradable Dis’Mist Disinfecting Wipes

To-Go Dis’Mist Disinfecting Spray

CLEAN SURFACES on the go.
Natural, To-Go Dis’Mist Spray (disinfectant) and Biodegradable
Dis’Mist Wipes featuring a proprietary, natural odour neutralizer.

Gravity Display’s are designed for both shelf and hanging format
Easy refill program for less waste
12 units per Gravity Display

So Fresh So Clean
Lemongrass
Lavender

Island Time
Vanilla Coconut

60ml Hydrating
Hand Sanitizer

Wild
Relief
After Bite

All items are TSA approved
Improved display aesthetics, category appeal, ease of purchase and sales

Natural To-Go Gravity Display

“Grove” Thang
Eucalyptus Lime

Dis’Mist
Cleaning Spray

Purple Frog 2021. All Rights Reserved.

PRODUCTS

New Travel and Trial planogram.

Wild Relief Gravity
$6.99 SRP (12 ct)
Item: PFWILDS60

60ml Hydrating Gel Gravity
$3.99 SRP (12 ct)
Item: PFHSG60

Air Freshner Gravity IT
$5.99 SRP (12 ct)
Item: PFAFIT60

Air Freshener Gravity SF
$5.99 SRP (12 ct)
Item: PFAFSF60

Natural To-Go Gravity Showcase (60ML)

Dis’Mist Gravity
$5.99 case SRP (12 ct)
Item: PFDMS60

Air Freshener Gravity GT
$5.99 SRP (12 ct)
Item: PFAFGT60

60ML / $2.99

60ML / $5.99

60ML / $3.99

15ML / $4.99

15ML / $7.99

Health conscious parent (Cassandra)

Feels she can make a difference in the world which influences her spending choices
Increasingly says no to animal-based products and unhealthy habits
Follows influential spenders and trendsetters

Age range: 32-40
Household income: $175K

Age range: 24-32
Household income: $60K

Clean-life millennial

For the Consumer
Bold, fun branding with an empowering message and a socially conscious mission. Designed to make you smile
Premium offerings at highly accessible price points
Innovative deliveries and consumer product experiences
Locally made and always natural, safe and effective

For the Retailer
Strong wholesale margins with competitive trade spends available for line drives and promotional planning
Pre-packed shipper and trial programs for quick implementation, maximized brand visibility and increased launch success
Complimentary online marketing support (geo-targeting, geo-fencing, micro influencer etc.)
Fills an increasing gap in natural alternative and “trial and travel” categories

For our Sales Partners
Samples. Let the products do the talking. Innovation combined with a quality sensory experience
Strong margins and sales incentives
Turn-key marketing collateral, product training and sales packages
Consistent line expansion and new product innovation

Active on social media blogs & podcasts
Frequently buy online

Prefer to try products before purchasing
Influenced by family, friends, and social network

Shop at natural product stores and conventional “A” level accounts with Wellness categories

Behaviours

Sales Strategies

Early Adopters

Despite accounting for 2% of the market across 45 categories, insurgent brands have captured 25% of the growth from 2012 to 2016.– BAIN & COMPANY

Method
Method utilized innovative packaging and plant-based ingredients to compete against incumbent brands. The company achieved over $100M in revenue before being purchased by Ecover.

The rise of insurgent brands.
Small brands are leading category growth.

Native Deodorant
Native built an online following to reach natural deodorant customers. Acquired by P&G for over $100M in 2017.

Halo Top Creamery
Halo went from $230K to $100M in revenue in under 5 years with an ice cream for health-focused customers.

Mission driven

Non-toxic

Cruelty-free

Full ingredient
disclosure

Plant-based

Health conscious parent

Clean-life millennial

“The growth of the global air care market is fueled by growing importance for improving the indoor air quality and the rise in the adoption of natural fragrance products”
- Allied Market Research