Содержание
- 2. OVERVIEW SEO 2015/2016
- 3. OBJECTIVES 53 QUERIES SEO 2015/2016 top in brand queries top in product queries visibility in top10
- 4. KPI ACHIEVEMENT SEO 2015/2016 semantic core 2015/2016 high-frequency highly competitive queries 1 12 8 6 4
- 5. PLAN/FACT SEO 2015/2016 period % queries in top10 70 70 70 70 70 70 70 70
- 6. COMPLETED TASKS SEO 2015/2016 add h1 to product and content pages title, descriptions, h1 optimization product
- 7. UNCOMPLETED TASKS&PROBLEMS SEO 2015/2016 redesign 404 page улучшение скорости загрузки сервера сокращение/удаление css/js кода для увеличения
- 8. СКОРОСТЬ ЗАГРУЗКИ САЙТА ПО ДАННЫМ СЕРВИСА PAGE SPEED INSIGHT SEO 2015/2016 Десктопные устройства Мобильные устройства
- 9. SEO 2015/2016 70 70 70 70 70 TWO-YEAR TRAFFIC total semantic core capacity = 13776 users
- 10. SEO 2015/2016 70 70 70 70 70 BUDGET total one and a half-year traffic 127.859 users*
- 11. BRANDS SEO COMPETITORS
- 12. SEO COMPETITORS 70 70 70 COMPETITIVE VISIBILITY MAP (JUNE 2016) organic search traffic domain age 1998
- 13. SEO COMPETITORS WHY PERFECT FIT HAS MORE TRAFFIC? Perfect Fit Много полезных, качественных статей Возможность комментирования
- 14. PRO PLAN SEO COMPETITORS paid search 0 organic search 5.8K
- 15. PRO PLAN ORGANIC TRAFFIC SEO COMPETITORS cat care 1% brand 99% 1/ сайт получает максимальный брендовый
- 16. ROYAL CANIN SEO COMPETITORS paid search 208 organic search 59.6K
- 17. ROYAL CANIN ORGANIC TRAFFIC SEO COMPETITORS product 20% cats names 30% brand 50% * - за
- 18. WHISKAS SEO COMPETITORS paid search 3.6K organic search 7.2K
- 19. WHISKAS ORGANIC TRAFFIC SEO COMPETITORS cat care 5% cats names 10% brand 85% 1/ сайт получает
- 20. SEO COMPETITORS paid search 1.3K organic search 1.2K PERFECT FIT
- 21. SEO COMPETITORS PERFECT FIT ORGANIC TRAFFIC cat care 10% cats breeds 30% brand 60% 1/ сайт
- 22. SEO 2016/2017 OVERVIEW
- 23. SEO COMPETITORS paid search 41 organic search 2.5K PURINA ONE
- 24. SEO COMPETITORS PURINA ONE ORGANIC TRAFFIC product 3% brand 60% 1/ сайт получает максимальный брендовый трафик
- 25. SEO 2016/2017 OVERVIEW
- 26. BRAND & CARE & ADDITIONAL SEO OBJECTIVES 1/ brand&product visibility provide visibility in brand and product
- 27. SEMANTIC CORE PRIORITIES SEO OBJECTIVES product queries brand queries cat care queries priority 1 priority 2
- 28. BRAND&PRODUCT&CARE COMPETITORS IN SEARCH pet food pet shops q&a blogs
- 29. BRAND (JUNE 2016) COMPETITORS IN SEARCH domain visibility domain age 98 00 02 04 05 06
- 30. PRODUCTS (JUNE 2016) COMPETITORS IN SEARCH domain visibility domain age 98 00 02 04 05 06
- 31. CAT CARE (JUNE 2016) COMPETITORS IN SEARCH domain age 97 98 99 00 01 02 03
- 32. TEXT ANALYTICS NON BRANDED QUERIES COMPETITORS IN SEARCH
- 33. PAGE «CATS NAMES» COMPETITORS IN SEARCH 1/ Разместить актуальный и интересный контент на сайте; 2/ Привлечь
- 34. PROMOTING CARE FORUM COMPETITORS IN SEARCH 1/ Перелинковка статей побуждающая к обсуждению на форуме 2/ Продвижение
- 35. 1/ Change minus to plus - must have 2/ Pages with branded and products queries are
- 36. SITEMAP / СТАТЬИ WEBSITE STRUCTURE purinaone.ru/catmag (117973) здоровье кошки (25933) уход (75826) purinaone.ru/eksperty (40518)
- 37. KPI WAS NOT COMPLETED COMPETITORS IN SEARCH 1/ Проблемы сайта: пустой раздел инфографики (нет контента, которые
- 38. OVERVIEW KPI
- 39. KPI'S priority 1 brand priority 2 product&high-frequency care queries priority 3 middle-and low-frequency care queries TOP3
- 40. TOP (SEP 2016 - DEC 2016) KPI'S priority 1 brand priority 2 product&high-frequency care queries priority
- 41. SEPTEMBER 2016 TIMING priority 1 brand priority 2 product&high-frequency care queries priority 3 middle-and low-frequency care
- 42. OCTOBER 2016 TIMING priority 1 brand priority 2 product&high-frequency care queries priority 3 middle-and low-frequency care
- 43. NOVEMBER 2016 TIMING priority 1 brand priority 2 product&high-frequency care queries priority 3 middle-and low-frequency care
- 44. DECEMBER 2016 TIMING priority 1 brand priority 2 product&high-frequency care queries priority 3 middle-and low-frequency care
- 45. PROJECT ECOSYSTEM САЙТ ФОРУМ рост позиций рост трафика Главная страница Продуктовые страницы Имена кошек Статьи внешнее
- 47. Скачать презентацию