SulimIntegrating Online Dialogue to company’s marketing mix –case Fazer

Fazer Food Services

Fazer Confectionery

Fazer Bakeries

17.10.2012

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The digital-embedded life

Huge opportunity for the brand.

Ravintolapäivä

17.10.2012

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Bringing people together, the digital way

Image CC:

Datable.com

17.10.2012

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Falling in love, the digital way

Spotify and other streaming apps

17.10.2012

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Listening to music,

Gold farming in online games

17.10.2012

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Working, the digital

Kiva.org

17.10.2012

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Helping others, the digital way

Daily time allocation

17.10.2012

© Fazer. All rights reserved

Consumer Understanding is the key

Expanding the brand experience

Brandjournalism

Service

Dialogue

Entertainment

Publications

Product/service

Factory visits

Fazer news

Event/face to face

Advertising/branding

Fazer ecosystem

Chocolate

CHOCOLATE

|

Product info, online customer service on site / Twitter, product development

Brand

TV-led Broadcasting Paradigm

Word-of-Mouth-led Internet Paradigm

17.10.2012

© Fazer. All rights reserved

The way to

Decisions are emotional.

Brands drive feelings.

Brand = promise = value

Bought Media

17.10.2012

© Fazer. All rights reserved

Rethink your touchpoint strategy

Earned media

Own

ATL

Retail

PR

Digital

Rethink your internal way of working

17.10.2012

© Fazer. All rights reserved

Every idea is the result of a collaboration.

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EVENTS

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-product sampling