Unilever marketing aspects

Июль 29, 2022

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Unilever marketing aspects

Содержание

2. Target market Pricing Distribution Promotion Approximate duration: 10 minutes. Presentation plan:
3. Age: 18-30 years old. Income level: middle, upper-middle class. Location: North America, U.K, Brazil, South Asia.
4. Urban area people, in the big cities of the country. Health and beauty conscious people. Customers
5. Competition-based pricing. Low product elasticity. The prices of the products are not specific. Follows “Procter and
6. Unilever are using conventional distribution channel as this company consisting of independent producer and one or
7. Distribution or Location Strategy
8. Distribution or Location Strategy Manufacturer: We will produce this new product by our own and we
9. Level of Distribution Channel As Unilever have their own distributors who are working as wholesaler, and
10. Unilever uses its promotional mix through the following steps: ADVERTISING PERSONNEL SELLING SALES PROMOTION PUBLIC RELATIONS
11. WE will publish attractive, colorful and informative advertisements in radio,newspapers, internet, magazines and on billboards in
12. Testimonial advertising:It refers to use influential or believable people in advertising.In this case we will deal
13. Sales promotion: We will give free samples in dental clinic, educational institution slike dental college, hospital
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Слайд 2

Target market
Pricing
Distribution
Promotion
Approximate duration: 10 minutes.
Presentation plan:

Слайд 3

Age: 18-30 years old.
Income level: middle, upper-middle class.
Location: North America, U.K,

Brazil, South Asia.
Gender: Mostly female, but male as well.
Marital status: Married individuals.
Education: High school and collage education.

Target market

Слайд 4

Urban area people, in the big cities of the country.
Health and

beauty conscious people.
Customers who visit the stores for routine items like grocery.

Target market

Слайд 5

Competition-based pricing.
Low product elasticity.
The prices of the products are not specific.
Follows

“Procter and Gamble’s” strategy.
Somewhat unstable towards price forecasting.
30% of sales – newly-launched or innovated lines.

Pricing

Слайд 6

Unilever are using conventional distribution channel as this company consisting of

independent producer and one or more independent wholesalers and retailers and also they have no negotiation method to resolve the problem; if any problem arise. They are doing their individual work by their own.

Distribution or Location Strategy

Слайд 7

Distribution or Location Strategy

Слайд 8

Distribution or Location Strategy
Manufacturer:
We will produce this new product by our

own and we will also make the formulated gel,whitening machine of the dental floss by our own.
Wholesaler:
Unilever has its own distributors who will buy the wholesale amount and sell these to the retailers.
Retailers:
Retailers will buy the products from distributors and sell these to the final consumers.
Consumers:
People can get it in superstores, big pharmacies etc. We will place this product mainly in urban areas of Dhaka City and Chittagong City of Bangladesh with Unilever’s exceptionally good channel of distribution.

Слайд 9

Level of Distribution Channel
As Unilever have their own distributors who are

working as wholesaler, and they are sell the product to the retailers from them consumer buy the product. Therefore, we can say two level of distribution channel is followed by the Unilever.

Слайд 10

Unilever uses its promotional mix through the following steps:
ADVERTISING
PERSONNEL SELLING
SALES PROMOTION
PUBLIC

RELATIONS

Promotional mix

Слайд 11

WE will publish attractive, colorful and informative advertisements in radio,newspapers, internet,

magazines and on billboards in regular basis.
We can do sponsoring and event organizing and campaign as our promotional activity.

Advertising

Слайд 12

Testimonial advertising:It refers to use influential or believable people in advertising.In

this case we will deal with dentists, as they are most believable to the people in case of the matters of teeth. We will make a deal with them and they will suggest people to use our Tooth whitener. We will also give free samples to the dentists, so that they can use it to their patients and they will also suggest our “WhiteLight” Tooth whitener in the prescriptions of their patients.

Advertising

Слайд 13

Sales promotion:
We will give free samples in dental clinic, educational institution

slike dental college, hospital and also in super stores. The quality of those free samples will be smaller than the original one.Depending on the costs and future positive response we will plan to make more varieties of advertisements and will give attractive sales promotion to grab and retain more customers

Advertising

Unilever marketing aspects

Содержание

Target marketPricingDistributionPromotionApproximate duration: 10 minutes.Presentation plan:

Age: 18-30 years old.Income level: middle, upper-middle class.Location: North America, U.K,

Urban area people, in the big cities of the country.Health and

Competition-based pricing.Low product elasticity.The prices of the products are not specific.Follows

Unilever are using conventional distribution channel as this company consisting of

Distribution or Location Strategy

Distribution or Location StrategyManufacturer:We will produce this new product by our

Level of Distribution ChannelAs Unilever have their own distributors who are

Unilever uses its promotional mix through the following steps:ADVERTISINGPERSONNEL SELLINGSALES PROMOTIONPUBLIC

WE will publish attractive, colorful and informative advertisements in radio,newspapers, internet,

Testimonial advertising:It refers to use influential or believable people in advertising.In

Sales promotion:We will give free samples in dental clinic, educational institution

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Target market
Pricing
Distribution
Promotion
Approximate duration: 10 minutes.
Presentation plan:

Age: 18-30 years old.
Income level: middle, upper-middle class.
Location: North America, U.K,

Urban area people, in the big cities of the country.
Health and

Competition-based pricing.
Low product elasticity.
The prices of the products are not specific.
Follows

Distribution or Location Strategy
Manufacturer:
We will produce this new product by our

Level of Distribution Channel
As Unilever have their own distributors who are

Unilever uses its promotional mix through the following steps:
ADVERTISING
PERSONNEL SELLING
SALES PROMOTION
PUBLIC

Sales promotion:
We will give free samples in dental clinic, educational institution