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- 2. Consumers who believes, it’s worth to pay more for Ecological Food Latvia: consumer research Significant part
- 3. Social profile Latvia: consumer research Data source: Snapshots Value Survey 2016 Wide social profile, higher interest
- 4. Values: Technologies Latvia: consumer research Data source: Snapshots Value Survey 2016 Internet is more actual for
- 5. Values: Finance Latvia: consumer research Data source: Snapshots Value Survey 2016 Eco products are mostly considered
- 6. Baltics: Eco/Origins Value Shares development Eco brands are especially popular in LT and EE. In LV
- 7. MERRILD 103 driver vækst i formalet kaffe (index 101) Index 104 Danmarks filterkaffe NR 1 *Bedstsælgende
- 8. MERRILD 103 driver vækst i formalet kaffe (index 101) Index 104 Danmarks filterkaffe NR 1 *Bedstsælgende
- 9. Competitive Landscape Very limited offer from biggest players Single Origin / UTZ mostly ? not enough
- 10. Organic A tasteful and aromatic light to medium roasted coffee for weekday moments where you both
- 11. Merrild Organic Instant A blend with the familiar taste of a great cup of Merrild coffee!
- 12. Merrild Single Origin Merrild Single Origin concept ”I enjoy freshly grounded coffee. That is the perfect
- 13. Merrild Single Origin * Follow the coffee harvest the around world * * New harvest once
- 14. Merrild Single Origin Instant Merrild Instant Single Origin Brazil or Colombia Merrild Instant coffee from Brazil
- 15. Advantages Enlarge the assortment ? visibility Be different, stand-out on the shelf Cover the demand for
- 16. Coffee Trends
- 17. Third Wave movement opens opportunity for innovation through premiumization Coffee Global Trends: premiumisation There are three
- 18. “Third wave” coffee*: is a further step up in coffee appreciation, focusing intensely on where beans
- 19. Single Origin : a growth opportunity in coffee market Coffee Global Trends A value added niche,
- 20. Small pack: smaller out-of pocket to make a try Not every-day product: gourmet experience in special
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