Содержание
Слайд 2
Product consumption & skin type segmentation
Count individual customer’s number of purchased
Product consumption & skin type segmentation
Count individual customer’s number of purchased
products from:
Product segments aa, acne, rosacea, pigment, hydrate
Product categories prevent, protect, correct, hydrate, cleanse
Skin type greasy (z) and dry (s)
Normalize metrics by their respective sums, getting ratios in %
Product segments and categories with 100% ratio are assigned with “pure” segments (like «аа» or «prevent»), with ratio from 2/3 to 1 are assigned with «extended» segments (like «aa+» or «prevent+»), with ratio below 2/3 are assigned «mixed»
Skin categories and calculated the same way, with «pure» at 100%, «extended» at 80%-100%, and below 80% - «mixed»
If customer purchased item with an “undefined” products segment or skin type, appropriate metric is assigned with NA
Segmentation is recalculated after each new product purchase
Product segments aa, acne, rosacea, pigment, hydrate
Product categories prevent, protect, correct, hydrate, cleanse
Skin type greasy (z) and dry (s)
Normalize metrics by their respective sums, getting ratios in %
Product segments and categories with 100% ratio are assigned with “pure” segments (like «аа» or «prevent»), with ratio from 2/3 to 1 are assigned with «extended» segments (like «aa+» or «prevent+»), with ratio below 2/3 are assigned «mixed»
Skin categories and calculated the same way, with «pure» at 100%, «extended» at 80%-100%, and below 80% - «mixed»
If customer purchased item with an “undefined” products segment or skin type, appropriate metric is assigned with NA
Segmentation is recalculated after each new product purchase