SMM Report February 2021

Август 24, 2022

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SMM Report February 2021

Содержание

2. General Statistics
3. Followers Persons who subscribed to the group in social networks Conclusion. Instagram has good subscription dynamics.
4. Expressions The sum of all actions in group in social networks. That factor includes users’ comments,
5. Engagement Rate (percentage) A metric that measures the level of engagement that a piece of created
6. Audience (Other)
7. Instagram detailed statistics
8. Followers Persons who subscribed to the group in social networks We fulfilled the plan by 74%
9. Expressions The sum of all actions in group in social networks. That factor includes users’ comments,
10. Engagement Rate (percentage) A metric that measures the level of engagement that a piece of created
11. Content
12. Content structure
13. Content in February This month we have very high quality publications and beautiful visuals
14. Instagram Top-3 Content* *Per likes Liked by 1170 Liked by 810 Liked by 957 In Instagram,
15. Streams & Promocodes
16. Stream February 11 Stream in MIUZ account Total – 8 462 201 rubles very good views
17. Promotion
18. Promo posts efficiency CTR 0.8% CTR 0.5% CTR 0.5% CTR 0.08% CTR 0.09% CTR 0.13% In
19. Vkontakte detailed statistics
20. Followers Persons who subscribed to the group in social networks
21. Expressions The sum of all actions in group in social networks. That factor includes users’ comments,
22. Engagement Rate (percentage) A metric that measures the level of engagement that a piece of created
23. Vkontakte Top-3 Content* *Per likes Liked by 95 Liked by 65 Liked by 90 In Instagram,
24. This month there was gamification on Instagram with the theme of horoscopes and the elements of
25. Odnoklassniki detailed statistics
26. Followers Persons who subscribed to the group in social networks
27. Expressions The sum of all actions in group in social networks. That factor includes users’ comments,
28. Engagement Rate (percentage) A metric that measures the level of engagement that a piece of created
29. Odnoklassniki Top-3 Content* *Per likes Liked by 28 Liked by 30 Liked by 27 Also In
30. Facebook detailed statistics
31. Followers Persons who subscribed to the group in social networks
32. Expressions The sum of all actions in group in social networks. That factor includes users’ comments,
33. Engagement Rate (percentage) A metric that measures the level of engagement that a piece of created
34. Facebook Top-3 Content* *Per likes 31 likes 28 likes 41 likes The most popular publications in
35. Comments
36. Comments As usual, the most frequently subscribers asked questions about the availability of products, price, characteristics
37. As it was discovered before, Solo rings are always popular and make users visit the site.
38. Conclusions
39. Targeted ads work well for attracting Instagram followers. We need to keep testing targeting post formats
41. Скачать презентацию

Слайд 2

General Statistics

Слайд 3

Followers
Persons who subscribed to the group in social networks
Conclusion. Instagram has

good subscription dynamics. Plan fulfilled by 74%. Slow organic growth in other social networks

Слайд 4

Expressions
The sum of all actions in group in social networks. That

factor includes users’ comments, shares, likes, and more.

Conclusion. The audience on Vkontakte and Odnoklassniki is more active and inclined to participate in competitions, so growth through competitions is achieved there faster. There was a break from competitions, so there is a decrease in indicators

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Engagement Rate (percentage)
A metric that measures the level of engagement that

a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.

Conclusion. Activity is slowly increases or remains at the same level , despite the lack of promotion and competition.

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Audience (Other)

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Instagram
detailed statistics

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Followers
Persons who subscribed to the group in social networks
We fulfilled the

plan by 74% - because the promotion and targeted advertising just started and we are gaining knowledge and statistics. We will use successful formats of advertising publications and increase the audience flow

Слайд 9

Expressions
The sum of all actions in group in social networks. That

factor includes users’ comments, shares, likes, and more.

Слайд 10

Engagement Rate (percentage)
A metric that measures the level of engagement that

a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.

Слайд 11

Content

Слайд 12

Content structure

Слайд 13

Content in February
This month we have very high quality publications and

beautiful visuals

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Instagram Top-3 Content*
*Per likes
Liked by 1170
Liked by 810
Liked by 957
In Instagram,

the most popular publications were with models and astrology theme. Publications about astrology received a good response, as there was involvement with voting and the transition to Stories

Слайд 15

Streams & Promocodes

Слайд 16

Stream February 11
Stream in MIUZ account
Total – 8 462 201

rubles

very good views in the moment

Promocode LUBOV
Reach – 15 716 unique users
Views in the moment – 60-70 unique users

Слайд 17

Promotion

Слайд 18

Promo posts efficiency
CTR 0.8%
CTR 0.5%
CTR 0.5%
CTR 0.08%
CTR 0.09%
CTR 0.13%
In March we

plan to:
use more stories on promo to get cheaper clicks (and cheaper followers)
use more video campaigns with jewelry captured closely, with shining stones

Слайд 19

Vkontakte
detailed statistics

Слайд 20

Followers
Persons who subscribed to the group in social networks

Слайд 21

Expressions
The sum of all actions in group in social networks. That

factor includes users’ comments, shares, likes, and more.

Слайд 22

Engagement Rate (percentage)
A metric that measures the level of engagement that

a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.

Слайд 23

Vkontakte Top-3 Content*
*Per likes
Liked by 95
Liked by 65
Liked by 90
In Instagram,

the most popular publications were with tanzanites and sale

Слайд 24

This month there was gamification on Instagram with the theme of

horoscopes and the elements of nature. Subscribers chose jewelry they liked (in the slider of these posts) and went to the MIUZ Stories, where the prediction for this spring awaited them. The publications have collected many comments and reactions.

Gamification

Слайд 25

Odnoklassniki
detailed statistics

Слайд 26

Followers
Persons who subscribed to the group in social networks

Слайд 27

Expressions
The sum of all actions in group in social networks. That

factor includes users’ comments, shares, likes, and more.

Слайд 28

Engagement Rate (percentage)
A metric that measures the level of engagement that

a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.

Слайд 29

Odnoklassniki Top-3 Content*
*Per likes
Liked by 28
Liked by 30
Liked by 27
Also In

the Vk, the most popular publications in Ok were with diamond jewelry video

Слайд 30

Facebook
detailed statistics

Слайд 31

Followers
Persons who subscribed to the group in social networks

Слайд 32

Expressions
The sum of all actions in group in social networks. That

factor includes users’ comments, shares, likes, and more.

Слайд 33

Engagement Rate (percentage)
A metric that measures the level of engagement that

a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.

Слайд 34

Facebook Top-3 Content*
*Per likes
31 likes
28 likes
41 likes
The most popular publications in

Facebook were with Sale, tanzanite and gifts

Слайд 35

Comments

Слайд 36

Comments
As usual, the most frequently subscribers asked questions about the availability

of products, price, characteristics of precious stones; shared their opinions on the type and cost of products; actively participated in discussions and surveys, answered questions. The mood of the audience, in general, is positive - positive reviews prevail.

Слайд 37

As it was discovered before, Solo rings are always popular and

make users visit the site.

+11%

Traffic to site from social networks

Слайд 38

Conclusions

Слайд 39

Targeted ads work well for attracting Instagram followers. We need to

keep testing targeting post formats for even better results.
Instagram has good subscription dynamics. Plan fulfilled by 74%. Slow organic growth in other social networks.
To attract the most attention to the new branding, we need to launch contests in social networks. It will also work for increasing subscribers.
The audience on Vkontakte and Odnoklassniki is more active and inclined to participate in competitions, so growth through contests is achieved there faster.

Conclusions

SMM Report February 2021

Содержание

General Statistics

FollowersPersons who subscribed to the group in social networksConclusion. Instagram has

ExpressionsThe sum of all actions in group in social networks. That

Engagement Rate (percentage)A metric that measures the level of engagement that

Audience (Other)

Instagramdetailed statistics

FollowersPersons who subscribed to the group in social networksWe fulfilled the

ExpressionsThe sum of all actions in group in social networks. That

Engagement Rate (percentage)A metric that measures the level of engagement that

Content

Content structure

Content in February This month we have very high quality publications and

Instagram Top-3 Content**Per likesLiked by 1170Liked by 810Liked by 957In Instagram,

Streams & Promocodes

Stream February 11Stream in MIUZ account Total – 8 462 201

Promotion

Promo posts efficiencyCTR 0.8%CTR 0.5%CTR 0.5%CTR 0.08%CTR 0.09%CTR 0.13%In March we

Vkontaktedetailed statistics

FollowersPersons who subscribed to the group in social networks

ExpressionsThe sum of all actions in group in social networks. That

Engagement Rate (percentage)A metric that measures the level of engagement that

Vkontakte Top-3 Content**Per likesLiked by 95Liked by 65Liked by 90In Instagram,

This month there was gamification on Instagram with the theme of

Odnoklassnikidetailed statistics

FollowersPersons who subscribed to the group in social networks

ExpressionsThe sum of all actions in group in social networks. That

Engagement Rate (percentage)A metric that measures the level of engagement that

Odnoklassniki Top-3 Content**Per likesLiked by 28Liked by 30Liked by 27Also In

Facebookdetailed statistics

FollowersPersons who subscribed to the group in social networks

ExpressionsThe sum of all actions in group in social networks. That

Engagement Rate (percentage)A metric that measures the level of engagement that

Facebook Top-3 Content**Per likes31 likes28 likes41 likesThe most popular publications in

Comments

CommentsAs usual, the most frequently subscribers asked questions about the availability

As it was discovered before, Solo rings are always popular and

Conclusions

Targeted ads work well for attracting Instagram followers. We need to

Похожие презентации

Followers
Persons who subscribed to the group in social networks
Conclusion. Instagram has

Expressions
The sum of all actions in group in social networks. That

Engagement Rate (percentage)
A metric that measures the level of engagement that

Instagram
detailed statistics

Followers
Persons who subscribed to the group in social networks
We fulfilled the

Expressions
The sum of all actions in group in social networks. That

Engagement Rate (percentage)
A metric that measures the level of engagement that

Content in February
This month we have very high quality publications and

Instagram Top-3 Content*
*Per likes
Liked by 1170
Liked by 810
Liked by 957
In Instagram,

Stream February 11
Stream in MIUZ account
Total – 8 462 201

Promo posts efficiency
CTR 0.8%
CTR 0.5%
CTR 0.5%
CTR 0.08%
CTR 0.09%
CTR 0.13%
In March we

Vkontakte
detailed statistics

Followers
Persons who subscribed to the group in social networks

Expressions
The sum of all actions in group in social networks. That

Engagement Rate (percentage)
A metric that measures the level of engagement that

Vkontakte Top-3 Content*
*Per likes
Liked by 95
Liked by 65
Liked by 90
In Instagram,

Odnoklassniki
detailed statistics

Followers
Persons who subscribed to the group in social networks

Expressions
The sum of all actions in group in social networks. That

Engagement Rate (percentage)
A metric that measures the level of engagement that

Odnoklassniki Top-3 Content*
*Per likes
Liked by 28
Liked by 30
Liked by 27
Also In

Facebook
detailed statistics

Followers
Persons who subscribed to the group in social networks

Expressions
The sum of all actions in group in social networks. That

Engagement Rate (percentage)
A metric that measures the level of engagement that

Facebook Top-3 Content*
*Per likes
31 likes
28 likes
41 likes
The most popular publications in

Comments
As usual, the most frequently subscribers asked questions about the availability