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- 2. PERSONAL CONTROL OVER THE ENVIRONMENT. People can/should control nature, their own environment and destiny. The future
- 3. CHANGE / MOBILITY. Change is seen as positive and good. This means progress, improvement and growth.
- 4. TIME AND ITS IMPORTANCE. Time is valuable - achievement of goals depends on the productive use
- 5. EQUALITY / EGALITARIANISM. People have equal opportunities; people are important as individuals, for who they are,
- 6. INDIVIDUALISM, INDEPENDENCE AND PRIVACY. People are seen as separate individuals (not group members) with individual needs.
- 7. COMPETITION AND FREE ENTERPRISE. Americans believe competition brings out the best in people and free enterprise
- 8. FUTURE ORIENTATION / OPTIMISM. Americans believe that, regardless of past or present, the future will be
- 9. ACTION AND WORK ORIENTATION. Americans believe that work is morally right; that it is immoral to
- 10. INFORMALITY. Americans believe that formality is "un-American" and a show of arrogance and superiority. Result: A
- 11. DIRECTNESS / OPENNESS / HONESTY. One can only trust people who "look you in the eye"
- 12. PRACTICALITY / EFFICIENCY. Practicality is usually the most important consideration when decisions are to be made.
- 13. MATERIALISM / ACQUISITIVENESS. Material goods are seen as the just rewards of hard-work, the evidence of
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