VALUES IN AMERICAN CULTURE

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PERSONAL CONTROL OVER THE ENVIRONMENT. People can/should control nature, their own

PERSONAL CONTROL OVER THE ENVIRONMENT.

People can/should control nature, their own environment

and destiny. The future
is not left to fate.
Result: An energetic, goal-oriented society.
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CHANGE / MOBILITY. Change is seen as positive and good. This

CHANGE / MOBILITY.

Change is seen as positive and good. This means

progress, improvement and
growth.
Result: An established transient society geographically, economically and socially.
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TIME AND ITS IMPORTANCE. Time is valuable - achievement of goals

TIME AND ITS IMPORTANCE.

Time is valuable - achievement of goals depends

on the productive use of time.
Result: An efficient and progressive society often at the expense of interpersonal relationships.
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EQUALITY / EGALITARIANISM. People have equal opportunities; people are important as

EQUALITY / EGALITARIANISM.

People have equal opportunities; people are important as individuals,

for who
they are, not from which family they come.
Result: A society where little deference is shown or status is acknowledged.
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INDIVIDUALISM, INDEPENDENCE AND PRIVACY. People are seen as separate individuals (not

INDIVIDUALISM, INDEPENDENCE AND PRIVACY.

People are seen as separate individuals (not group

members) with individual needs.
People need time to be alone and to be themselves.
Result: Americans may be seen as self-centered and sometimes isolated and lonely.
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COMPETITION AND FREE ENTERPRISE. Americans believe competition brings out the best

COMPETITION AND FREE ENTERPRISE.

Americans believe competition brings out the best in

people and free enterprise
leads to progress and produces success
Result: Competition is emphasized over cooperation.
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FUTURE ORIENTATION / OPTIMISM. Americans believe that, regardless of past or

FUTURE ORIENTATION / OPTIMISM.

Americans believe that, regardless of past or present,

the future will be better and
happier.
Result: Americans place less value on past events and constantly look ahead to tomorrow.
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ACTION AND WORK ORIENTATION. Americans believe that work is morally right;

ACTION AND WORK ORIENTATION.

Americans believe that work is morally right; that

it is immoral to waste time.
Result: There is more emphasis on "doing" rather than "being". This is a
no-nonsense attitude toward life.
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INFORMALITY. Americans believe that formality is "un-American" and a show of

INFORMALITY.

Americans believe that formality is "un-American" and a show of

arrogance and
superiority.
Result: A casual, egalitarian attitude between people is more accepted.
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DIRECTNESS / OPENNESS / HONESTY. One can only trust people who

DIRECTNESS / OPENNESS / HONESTY.

One can only trust people who

"look you in the eye" and "tell it like it is". Truth is a
function of reality not of circumstance.
Result: People tend to tell the "truth" and not worry about saving the other
person's "face" or "honor".
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PRACTICALITY / EFFICIENCY. Practicality is usually the most important consideration when

PRACTICALITY / EFFICIENCY.

Practicality is usually the most important consideration when decisions

are to be
made.
Result: Americans place less emphasis on the subjective, aesthetic, emotional or
consensual decisions.
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MATERIALISM / ACQUISITIVENESS. Material goods are seen as the just rewards

MATERIALISM / ACQUISITIVENESS.

Material goods are seen as the just rewards of

hard-work, the evidence of "God's favor."
Result: Americans are seen as caring more for things than people or relationships.