An Image of Balaklava as a tourist place: comparative analysis of the Ukrainian and Russian periods

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Relevance of the research Studying the existing media image of Balaklava

Relevance of the research

Studying the existing media image of Balaklava as

a tourist and historically significant place is one of the main components for creating its successful media image for attracting tourists from all over the Russian Federation and abroad.
An important component of our research is the study and analysis of the media image of the Balaklava of the Ukrainian and Russian periods.
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Purpose of research To analyze the media image of Balaklava as

Purpose of research

To analyze the media image of Balaklava as a

tourist place of the Ukrainian and Russian period.
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The objectives of our research are: To define the concept and

The objectives of our research are:

To define the concept and category

of a media image;
To study of media image as a tool for forming the image of the territory ;
To identify of media image formation factors ;
To analyze of the Balaclava media image ;
To analyze of the media image of Balaclava as a tourist places of the Ukrainian and Russian period.
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The object of the research is a media image of Balaklava.

The object of the research is a media image of Balaklava.

The subject of the research is a Comparative analysis of the media image of Balaklava as a tourist place of the Ukrainian and Russian periods.
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The research stages include Development of a form for tourists and

The research stages include

Development of a form for tourists and local

citizens of the city of Balaklava;
Processing of the received data;
Comparative analysis of the results of the study of the Balaclava media image of the Ukrainian and Russian periods.
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Conclusion that tourists prefer to visit Balaklava in the Russian period

Conclusion

that tourists prefer to visit Balaklava in the Russian period than

in the Ukrainian, but with a small difference, only 6 percent