Partner program ver. 3.0

Business Plan
Certified specialists

Mixed sectors,
Work via one VAD
Sales Targets 60K*
Business Plan
Certified specialists

Sub-Distributor

Follow PR and Marketing Policy
Broad market

Direct partner

Indirect partner

Operate through authorized reseller networks.
Sales Targets 100K*
Business Plan
Certified specialists

Manufacturing & distribution
Business plan
Sales targets – 100K*
Certified specialists

SMB and Corporate products.
ST - 30K*
Business Plan
Certified specialists

Enterprise
Partner

Authorized
Reseller

Consumer
Republishing Partner

Value-Added
Distributor

* Minimum target, in Royalty. Vary according to Territory Office

Consumer product to the Private/SOHO sectors,
ST - 30K*
Business Plan
Certified specialists

Broad market
Sales Targets 10K*
Certified specialists

Premier Business
Reseller

Premier Retail
Reseller

Trusted Reseller

only through Resellers.
Requirements:
Dedicated persons:
Partner Account Manager,
Operation Manager
Marketing Manager
Technical support manager
Sales Targets through resellers – 100K – 2000K*
Channel: Corporate and Consumer.
Reseller network – not less 20 partners.
Marketing - active marketing position. 3-6 events with resellers in year
Annual Business Planning with KL
All sales only through resellers!

* Depends on the region, In Royalty terms

channels. Manufacturing and Distribution of retail products.
Requirements:
Dedicated persons:
Operation Manager
Marketing Manager
Technical support manager
Sales Targets through resellers – 100K – 2000K*
Channel: Consumer.
Marketing - active marketing position. 3-6 events with resellers in year
Annual Business Planning with KL

* Depends on the region, In Royalty terms

corporate customer and to offer them technical and sales support.
Requirements:
Dedicated:
Sales managers
Technical support manager
Channel: Corporate
Annual Business Planning with Kaspersky Lab
Sales target – 60K*
Work with large corporate customers – not less than 500nodes

* Depends on the region, In Royalty terms. Only for big deals

Operation Manager
Marketing Manager
Technical support manager
Purchase products only via one Distributor
Cannot sell directly to end-users
Sales Targets - 50K*
Annual Business Planning
First line sales, technical and maintenance support for channel partners.

* Depends on the region, In Royalty terms

Dedicated persons:
Technical specialist – preferable
Product/Sales specialist – preferable
Selling only to the Private/SOHO sectors,
Sales target – 50K*
Own retail shops, or sub distribution network
Annual Business Planning with VAD
More trusted and valued type of partner!

* Depends on the region, In Royalty terms

and Corporate range.
Requirements:
Dedicated persons:
Technical specialist – 1
Product/Sales specialist – 1
Channel: Corporate
Sales Target – 50K*
Annual Business Planning with VAD

* Depends on the region, In Royalty terms.

Sales Targets – 10K *
Certified Product/Sales specialist - 1
Follow Marketing and PR Policy

* Minimum target In Royalty terms

and Corporate range.
Work only through VAD.
Requirements:
Follow Marketing and PR Policy.

| June 24, 2011

Kaspersky Lab PowerPoint Template

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is up to Territory Office
2. Offered not in all regions

according to Territory Office

Own eStore
according to Electronic Sales Policy.

Online Distributor

Company business is focused on selling Kaspersky Lab’s products to the Private/SOHO, SMB and Corporate channels via Internet based Electronic Systems.
Work only via Online Distributor.

Online Reseller is selling Private/SOHO, SMB and Corporate Kaspersky Lab products via Internet based Electronic Systems.
Work only via Online Distributor

Direct partner

Indirect partner

Company who provides web services to Kaspersky Lab including eCommerce, Affiliate and Channel partnership.
Service Provider is appointed by Kaspersky Lab EEMEA Management and Territory Office.

Service Provider

Online Premier Reseller

If the Service provider is presence on the territory, Online Distributor is obliged to work via Service Provider

Online Reseller