THE RELEVANCE OF NORM AND DEVIATION FROM NORM IN DECODING STYLISTICS
Ozymandias
I met
a traveller from an antique land
Who said: Two vast and trunkless legs of stone,
Stand in the desert... Near them on the sand,
Half sunk a shattered visage lies, whose frown,
And wrinkled lip, and sneer of cold command,
Tell that its sculptor well those passions read
Which yet survive stamped on these lifeless things,
The hand that mocked them, and the heart that fed:
And on the pedestal these words appear:
“My name is Ozymandias, king of kings:
Look on my works, ye Mighty, and despair!"
Nothing beside remains. Round the decay
Of that colossal wreck, boundless and bare
The lone and level sands stretch far away (P.B. Shelley)
The mass noun sand by taking the plural form receives the meaning of “a vast expanse of sand, i.e. desert” in P.B. Shelley's "Ozymandias”
Thus, we have the general rule, the norm (the regular plural in -s), a constraint on this norm (no plural for mass nouns) and a meaningful deviation from this (reclassification) enhancing the impression of decay