Business English (1). Module 2. Business Topic

Содержание

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Overview

Overview

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Vocabulary Preparation Vocabulary

Vocabulary Preparation

Vocabulary

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Vocabulary Preparation Vocabulary

Vocabulary Preparation

Vocabulary

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merger n. A merger is the joining together of two separate

merger n.
A merger is the joining together of two separate companies

or organizations so that they become one. 合并 [商业]
例:
...a merger between two of America's biggest trade unions.
…美洲两个最大的工会的合并。
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acquisition n. If a company or business person makes an acquisition,

acquisition n.


If a company or business person makes an acquisition, they

buy another company or part of a company. 收购 [商业]
例:
...the acquisition of a profitable paper recycling company.
对一家有利润的废纸回收公司的收购。
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Quotation I think that our fundamental belief is that for us

Quotation

I think that our fundamental belief is that for us growth

is a a way of life and we have to grow at all times.
--- Mukesh Ambani, Chairman of Reliance Industries

Why is it important for companies to grow?

Vocabulary

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Why is it important for companies to grow? Give shareholders a

Why is it important for companies to grow?

Give shareholders a regular

return on their investment
To create jobs and maintain job security
Growth means more market share and market share establishes the company in the market
…….

Vocabulary

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How about you? What’ your story? Personal Growth https://haokan.baidu.com/v?vid=1209946570792274063&pd=bjh&fr=bjhauthor&type=video

How about you? What’ your story?

Personal Growth

https://haokan.baidu.com/v?vid=1209946570792274063&pd=bjh&fr=bjhauthor&type=video

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List the main departments of a company -Production -Research and Development

List the main departments of a company

-Production -Research and Development (often abbreviated

to R&D) -Purchasing -Marketing (including the selling function) -Human Resource Management -Accounting and Finance.
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Subsidiary Headquarters Sales Offices Warehouse R&D Division Main Plant Vocabulary Parts of a company

Subsidiary Headquarters Sales Offices Warehouse R&D Division Main Plant

Vocabulary

Parts of a

company
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Subsidiary Headquarters Sales Offices Warehouse R&D Division Main Plant Vocabulary Parts of a company

Subsidiary Headquarters Sales Offices Warehouse R&D Division Main Plant

Vocabulary

Parts of a

company
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What is the difference between the following words and phrase? A

What is the difference between the following words and phrase?

A sales

office and a subsidiary
A warehouse and a plant
The headquarter and a division

Vocabulary

Parts of a company

Group Discussion

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Sales office VS Subsidiary A Sales office is part of the

Sales office VS Subsidiary

A Sales office
is part of

the company’s main sales department, but located in another town or country.

A subsidiary
operates as an independent company even though it is mainly or wholly owned by the parent company.

Vocabulary

Parts of a company

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Warehouse VS Plant A warehouse is a building where goods or

Warehouse VS Plant

A warehouse is a building where goods or raw

materials are stored and from which they are distributed.

A plant is a place of production either manufacturing, assembly or packing.

Vocabulary

Parts of a company

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Headquarters VS division The headquarters are the main offices of the

Headquarters VS division

The headquarters are the main offices of the

company where the top management and general administration work.

A division is a branch of a company responsible for one particular business activity (eg. a motor manufacturer might have an automobile division and a truck division )

Vocabulary

Parts of a company

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Find a synonym in the box for each of the underlined words. Vocabulary Growth Strategy

Find a synonym in the box for each of the underlined

words.

Vocabulary

Growth Strategy

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What is the difference between following expressions? Vocabulary Growth Strategy Laying

What is the difference between following expressions?

Vocabulary

Growth Strategy

Laying people off and

firing them
Taking over a company and merging with it
Organic growth and non-organic growth
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What is the difference between following expressions? Vocabulary Growth Strategy People

What is the difference between following expressions?

Vocabulary

Growth Strategy

People are laid off

for economic reasons, ie. the company doesn’t have enough work for them. People are fired because their work or behavior is unsatisfactory.
Often the difference can be academic, but a take over is what happens when a larger company buys a smaller company and a merger is when two similar sized companies join together.

Organic growth refers to natural expansion through the growth of sales; non-organic generally refers to growth by acquisition.

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Growth strategy Strategies aimed at large market shares even at the expense of short-term earnings. Vocabulary

Growth strategy

Strategies aimed at large market shares even at the

expense of short-term earnings.

Vocabulary

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Organic growth The growth rate that a company can achieve by

Organic growth

The growth rate that a company can achieve by increasing

output and enhancing sales.
This excludes any profits or growth acquired from takeovers, acquisitions or mergers.
Selling in new areas or through new channels
Selling to new customers or selling more to existing customers

Vocabulary

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Reading SAP stands for Systems, Applications, and Products in Data Processing

Reading

SAP stands for Systems, Applications, and Products in Data Processing (Anwendungen

und Produkte in der Datenverarbeitung in German). SAP was founded in 1972 in Walldorf, Germany and now has offices around the world.
Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end enterprise application software, database, analytics, intelligent technologies, and experience management. A top cloud company with 200 million users worldwide, SAP helps businesses of all sizes and in all industries to operate profitably, adapt continuously, and achieve their purpose. 
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https://www.oracle.com/corporate/ Reading

https://www.oracle.com/corporate/

Reading

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VS Reading

VS

Reading

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SAP and Oracle are the world’s leading companies in providing software

SAP and Oracle are the world’s leading companies in providing software

solutions for business, but their business strategies are very different.

Read the text about SAP’s growth strategy. Choose the best sentences from the list (A-H) below to compete each gap (1-6). Do not use any letter more than once.

Reading

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SAP competes with ‘organic growth’ Reading

SAP competes with ‘organic growth’

Reading

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SAP competes with “organic growth” SAP (Systems Applications and Products in

SAP competes with “organic growth”

SAP (Systems Applications and Products in Data

Processing ) provides business applications software, often known as ERP (enterprise resource planning) software. These software programs help big companies to run their accounting systems and purchasing processes, and to manage customer relations. SAP adapts each piece of software to the needs of its customers according to the sector they work in .

Reading

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SAP是目前全世界排名第一的ERP软件。它代表着最先进的管理思想、最优秀的软件设计。世界五百强中有超过80%的公司使用SAP。中国的大型国营、民营企业90%使用SAP。ERP是具有强大功能的解决方案平台,提供全面的功能,帮助企业实现成功管理。共由十个模块组成,涵盖企业管理、财务会计、销售、采购、业务伙伴、银行业务、物料和库存管理、生产管理、成本会计、报表等。具有独一无二的特点,如智能数据导航,强大的分析工具,在线预警,开放的标准。 Reading

SAP是目前全世界排名第一的ERP软件。它代表着最先进的管理思想、最优秀的软件设计。世界五百强中有超过80%的公司使用SAP。中国的大型国营、民营企业90%使用SAP。ERP是具有强大功能的解决方案平台,提供全面的功能,帮助企业实现成功管理。共由十个模块组成,涵盖企业管理、财务会计、销售、采购、业务伙伴、银行业务、物料和库存管理、生产管理、成本会计、报表等。具有独一无二的特点,如智能数据导航,强大的分析工具,在线预警,开放的标准。

Reading

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Oracle (美国甲骨文公司)built its business on marketing database software for big companies and institutions.全球大型数据库软件公司,成为全球仅次于微软的全球第二大软件公司,遍及145多个国家的用户提供数据库、工具和应用软件以及相关的咨询、培训等。 Reading

Oracle (美国甲骨文公司)built its business on marketing database software for big companies

and institutions.全球大型数据库软件公司,成为全球仅次于微软的全球第二大软件公司,遍及145多个国家的用户提供数据库、工具和应用软件以及相关的咨询、培训等。

Reading

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Peoplesoft (人科公司)成立于1987年,是协同合作企业软件全球领导供应商。在全球共有107个国家超过4700家企业机构使用人科公司完全网际网络化的软体,通过与客户、伙伴及员工之间的协同合作来降低成本并提高工作产能。2004年12月被甲骨文股份有限公司收购。 Siebel Systems (希尔宝系统公司)于1993年成立,是电子商务软件的突出供应商,其客户关系管理(CRM)、企业资源管理(ERM)以及合作关系管理(PRM)应用软件用于实现这些方面的自动化以及允许企业通过互联网和零售或电话中心网络等其他渠道来执行和调节相关任务。2005年以58亿美元被甲骨文股份有限公司收购。 Reading

Peoplesoft (人科公司)成立于1987年,是协同合作企业软件全球领导供应商。在全球共有107个国家超过4700家企业机构使用人科公司完全网际网络化的软体,通过与客户、伙伴及员工之间的协同合作来降低成本并提高工作产能。2004年12月被甲骨文股份有限公司收购。
Siebel Systems (希尔宝系统公司)于1993年成立,是电子商务软件的突出供应商,其客户关系管理(CRM)、企业资源管理(ERM)以及合作关系管理(PRM)应用软件用于实现这些方面的自动化以及允许企业通过互联网和零售或电话中心网络等其他渠道来执行和调节相关任务。2005年以58亿美元被甲骨文股份有限公司收购。

Reading

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Have a direct dig (para4): to make a joke or remark

Have a direct dig (para4):
to make a joke or remark

to annoy or criticize someone 挖苦
Acquire an industry solution that is at the heart:
buy the key part of an industry solution

Reading

Language

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Language Ecosystem of supportive technologies Business in the future is not

Language

Ecosystem of supportive technologies
Business in the future is not business in

an enterprise. It’s business in an ecosystem.
未来的商业绝不是一个企业内部的事情,而是在一个相互影响的系统里进行的。

Reading

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Technology Ecosystems Successful large-scale commercial efforts usually arise from a “technology

Technology Ecosystems

Successful large-scale commercial efforts usually arise from a “technology ecosystem”
Biological

ecosystem??
Technology ecosystem??

Reading

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Technology Ecosystems Successful large-scale commercial efforts usually arise from a “technology

Technology Ecosystems

Successful large-scale commercial efforts usually arise from a “technology ecosystem”
Biological

ecosystem: “A community of plants and animals existing in an environment that supplies them with water, air, and other elements they need for life.“
Technology ecosystem: An interdependent community of technology and service companies operating within a common framework and architecture, with different roles for many specialist players
Examples of successful technology ecosystems
Personal computers: Intel processor and system definitions, Microsoft software…
Cell phones: Global standards, semiconductors, phones, firmware, base stations……
Wi-Fi

Reading

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Business Ecosystems Reading

Business Ecosystems

Reading

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Business ecosystem: An economic community supported by a foundation of interacting

Business ecosystem: An economic community supported by a foundation of interacting

organizations and individuals—the organisms of the business world. This economic community produces goods and services of value to customers, who are themselves members of the ecosystem. The member organizations also include suppliers, lead producers, competitors, and other stakeholders. Over time, they co-evolve their capabilities and roles, and tend to align themselves with the directions set by one or more central companies. Those companies holding leadership roles may change over time, but the function of ecosystem leader is valued by the community because it enables members to move toward shared visions to align their investments and to find mutually supportive roles.

Business Ecosystems

Reading

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SAP orchestrates an ecosystem of business persons, developers, and IT services

SAP orchestrates an ecosystem of business persons, developers, and IT services

professionals who span business strategy, business processes, technology, and operations.
Within the ecosystem, customers co-innovate and partners collaborate to achieve results that test cost, time, and expertise limitations in everyday business.
While unified by shared business goals, communities are fluid enough to ensure that information is dynamic, agile, and accessible.

Reading

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Oracle has chosen to expand by making acquisitions, sometimes of big

Oracle has chosen to expand by making acquisitions, sometimes of big

companies with quite different skills.
SAP grows more organically and it makes acquisitions when they are smaller and more closely related to what they already do.
SAP’s long-term strategy is to increase sales to medium-sized companies and to develop a platform for all its applications.

Growth strategy for SAP and Oracle

Reading

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Past Simple 一般过去时 (1)一般过去时表示在过去某个特定时间发生,也可以表示过去习惯性、经常性的动作。一般过去时不强调动作对现在的影响,只说明过去的事情。 (2)一般过去时常与表示过去的时间状语或从句连用,如:yesterday, last week, in 1993, at that

Past Simple 一般过去时

(1)一般过去时表示在过去某个特定时间发生,也可以表示过去习惯性、经常性的动作。一般过去时不强调动作对现在的影响,只说明过去的事情。
(2)一般过去时常与表示过去的时间状语或从句连用,如:yesterday, last week, in 1993, at that time, once,

during the war, before, a few days ago, when 等等。
(3)一般过去时与现在没有联系,只是说明某个动作发生的时间是在过去。
例子:I did my homework yesterday evening.

Grammar

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Past Continuous 过去进行时 由“was (were) + V-ing”构成。 表示在过去某一时刻或某一段时间内进行或发生的动作。常与表示过去的时间状语连用,如:last night, last Saturday等;或者与when,

Past Continuous 过去进行时

由“was (were) + V-ing”构成。
表示在过去某一时刻或某一段时间内进行或发生的动作。常与表示过去的时间状语连用,如:last night, last Saturday等;或者与when, while, as引导的过去时间状语连用。
表示过去某时正在进行的动作,不强调是否已完成。
What

were you doing at ten last night? 你昨晚十点钟在干什么?
He was watching TV when I came in. 我进来时他正在看电视。
We were having a good time at that time. 那个时候我们玩得正高兴。

Grammar

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Past Simple vs Past Continuous I was reading a novel last

Past Simple vs Past Continuous

I was reading a novel last

night. 昨晚我在看小说。(可能没看完。)
I read a novel last night. 昨晚我看了一本小说。(已经看完了。)
I was writing an article last night. 昨晚我在写文章。(可能没写完。)
I wrote an article last night. 昨晚我写了一篇文章。(已经写完了。)

Grammar

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Present Perfect 现在完成时 由“have (has) + 过去分词”构成。 表示动作发生在过去某个时间,但其结果与现在有联系。 它可指动作或状态从过去某时开始一直延续到现在,有可能刚刚结束,也可能尚未结束,有可能继续下去,强调对现在的影响。 I have

Present Perfect 现在完成时

由“have (has) + 过去分词”构成。
表示动作发生在过去某个时间,但其结果与现在有联系。
它可指动作或状态从过去某时开始一直延续到现在,有可能刚刚结束,也可能尚未结束,有可能继续下去,强调对现在的影响。
I have finished my homework. 我已经做完了作业。
He

has taught in this school for ten years. 他在这所学校任教已有十年了。

Grammar

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Past Perfect 过去完成时 由“had + 过去分词”构成,主要表示过去某时或某一动作之前已经发生的动作,表示“过去的过去”,常带有时间状语,但很多情况下是通过上下文表示出来。 表示发生在过去的动作对现在造成的某种影响或结果,用来指定在另一个过去行动之前就已经完成了的一个事件。 过去某动作一直持续到现在将来可能还要延续下去。句中的动作发生在过去之前(过去的过去),即过去完成时动作发生在过去的过去。 He said he

Past Perfect 过去完成时

由“had + 过去分词”构成,主要表示过去某时或某一动作之前已经发生的动作,表示“过去的过去”,常带有时间状语,但很多情况下是通过上下文表示出来。
表示发生在过去的动作对现在造成的某种影响或结果,用来指定在另一个过去行动之前就已经完成了的一个事件。
过去某动作一直持续到现在将来可能还要延续下去。句中的动作发生在过去之前(过去的过去),即过去完成时动作发生在过去的过去。 He said he had been

to Beijing twice. 他说他已经去过北京两次。(因为“说”said就是过去式,而去北京的动作发生在说said 的过去,所以用过完而不用现完)

Grammar

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Past Perfect 过去完成时 They had already left when we got to

Past Perfect 过去完成时

They had already left when we got to the

station.
我们到达车站时他们已经离开了。
He told me that he had bought a new car.
他告诉我他买了一辆新车。
I had learned English for six years before I came to the university.
我在来这所大学之前已经学了六年英语。

Grammar

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Study these extracts from the text about SAP Grammar

Study these extracts from the text about SAP

Grammar

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You receive this internal email. Follow the instruction in it. Grammar

You receive this internal email. Follow the instruction in it.

Grammar

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Writing about the past Writing Write a short piece (100 words

Writing about the past

Writing

Write a short piece (100 words approx) about

a turning point in your life, work or studies: a moment when you decided to pursue a different route from the one you had up to that point. Use the following questions to help you.
What were you doing before that?
What happened to change your life?
What happened next?
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Suggested answers Change my attitude Come to me as a light

Suggested answers

Change my attitude
Come to me as a light
Realize the value

of something
Be wonderstruck with
I think that is the real that everyone goes through.
Make me understand most of the things I have been wondering all my life.
In my previous conservation opinion, success is always hard and it is impossible for an ordinary person like me to achieve.

Writing

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Merger & Acquisitions Reading Merger Broadest definition: any takeover of one

Merger & Acquisitions

Reading

Merger
Broadest definition: any takeover of one company by another,

when the businesses of each company are brought together as one.
Narrow definition: distinct from an acquisition: the coming together of two companies of roughly equal size, pooling their resources into a single business.

Acquisition
it occurs when one company acquires from another company either
a controlling interest in the company’s stocks or a business operation and its assets.
Full and partial acquisition
Full: all the stock capital
Partial: controlling interest

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Distinction Relative size of the individual companies in the business combination

Distinction

Relative size of the individual companies in the business combination
Ownership

of the combined business
Management control of the combined business

Reading

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Word Power Reading Merger Merge with; merger between A and B;

Word Power

Reading

Merger
Merge with; merger between A and B;
Collaboration; consolidation
Form an alliance
Merger

of equals (对等兼并)
Acquisition
Acquire; the acquirer; the acquired;
An acquisition is paid in cash.
Expansion; growth;
Takeover; buyout
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In December 2004 Oracle, the world’s second largest business software applications

In December 2004 Oracle, the world’s second largest business software applications

provider, took over PeopleSoft, the third largest. Read the letter that the CEO of PeopleSoft, Dave Duffield, wrote to his employees.
Does he think the takeover will benefit employees or not?
Which of these adjectives best describes his feelings about the takeover?
bitter / resigned / angry

Reading

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1.He thinks that some will find opportunities in the newly merged

1.He thinks that some will find opportunities in the newly merged

company, some will leave, others will find it difficult to adapt.
2.He is resigned. He repeats several times how sad he is, but says although he tried his best to find a different conclusion it was not possible.

Reading

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Merger & Acquisitions-Reasons Reading

Merger & Acquisitions-Reasons

Reading

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Merger & Acquisitions-Reasons To reduce costs To expand the company To

Merger & Acquisitions-Reasons

To reduce costs
To expand the company
To enter new markets
To

buy market share
To buy brands or patents
To buy a distribution channel
To complement a product portfolio
…….

Reading

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Merger & Acquisitions-Problems Reading

Merger & Acquisitions-Problems

Reading

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Merger & Acquisitions-Problems A hostile takeover may lead to resentment The

Merger & Acquisitions-Problems

A hostile takeover may lead to resentment
The difficulty of

combining different company/ national cultures
Job losses due to restructuring

Reading

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What happens when companies merger or acquire other companies? Look at

What happens when companies merger or acquire other companies? Look at

the table below and make notes.

Reading

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Opportunities and threats The effect of combining two companies is greater

Opportunities and threats

The effect of combining two companies is greater than

the two can achieve separately
Reducing the central functions: eg. One purchasing director instead of two.
Finding complementary activities: eg. One company is efficient in manufacturing, the other has good distribution networks

Reading

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Reading

Reading

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The PeopleSoft takeover 1.(Track 03) listen to two account if the

The PeopleSoft takeover

1.(Track 03) listen to two account if the takeover

by a commentator and an industry analyst, both close to the takeover. What are the main differences in the working environment and the way employees were rewarded at the two companies.
2.Listen again and answer the questions. For each question (1-6), mark one letter (A, B or C) for the correct answer.

Listening

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Suggested Answers Oracle is a more stressful company to work in,

Suggested Answers

Oracle is a more stressful company to work in, but

people can earn a lot of money. Peoplesoft was a more caring company, but people had a lot of responsibility put on them. Also they didn’t earn much money until they had established themselves. √

Listening

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Listening Read this extract from an article in Business Strategy magazine.

Listening

Read this extract from an article in Business Strategy magazine. Where

do these four type of organization belong in the text?
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Stock brokers Restaurants Oil companies Banks Reading

Stock brokers Restaurants Oil companies Banks

Reading