Morphology of culture. Lecture 2

Август 23, 2022

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Morphology of culture. Lecture 2

Содержание

2. Presentation outline Space and Time in culture Case study: Time concept Monochronic and Polychronic Time Discussion
3. ICEBERG MODEL
4. Space and Time in culture Time is a single nonverbal element Time concept of culture answers
5. Case study: Time concept USA - Money never sleeps, 24/7 Italy, Spain, Greece – Siesta Kazakhstan
6. Monochronic and Polychronic Time
7. Continued… M-TIME IS MALE TIME men as a group tend to be more task oriented, whereas
8. Discussion 1. What are strengths and weaknesses of both M-time and P-time systems? 2. Have you
9. Time concept summary All cultures with high technologies seem to in corporate both polychronic and monochronic
10. Defining Cultural Space Cultural space is the particular configuration of the communication (discourse) that constructs meanings
11. Postmodern Cultural Space Main features: defined by cultural practices - languages spoken, identities enacted, rituals performed
12. Sense of Space The use of space, like other aspects of human behavior, is deeply embedded
13. Hofstede`s cultural dimensions Power Distance Collectivism vs Individualism Masculinity vs Feminity Uncertainty Avoidence Short-term orientation vs
14. Continued
15. Case study Define indexes of Kazakhstan by Hofstede`s dimensions
16. Continued Dichotomy of cultural dimensions So, within the framework of one culture, two opposite parameters can
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Слайд 2

Presentation outline
Space and Time in culture
Case study: Time concept
Monochronic and Polychronic

Time
Discussion
Time concept summary
Defining Cultural Space
Postmodern Cultural Space
Sense of Space
Hofstede`s cultural dimensions
Case study: Kazakhstan`s indexes
Socio-cultural types in modern Kazakh culture

Слайд 3

ICEBERG MODEL

Слайд 4

Space and Time in culture
Time is a single nonverbal element
Time concept

of culture answers on next question: What is the focus of human life?
On the past (cultures where traditions and ancestors are highly valued)
On the present (cultures that have no traditions and do not believe in destiny)
On the future (unknown are always better than the past, changes are always good)

Слайд 5

Case study: Time concept
USA - Money never sleeps, 24/7
Italy, Spain, Greece

– Siesta
Kazakhstan - Long lunch break time (state organizations), etc.
The evaluation of time and its understanding is one of the most important
culture`s characteristics

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Monochronic and Polychronic Time

Слайд 7

Continued…
M-TIME IS MALE TIME
men as a group tend to be more

task oriented, whereas women’s lives center on networks of people and their relations with people

P-TIME IS FEMALE TIME
traditionally, a woman’s world is a world of human emotions, of love, attachment, envy, anxiety, and hate

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Discussion
1. What are strengths and weaknesses of both M-time and P-time

systems?

2. Have you ever observed conception of M-time or P-time being acted out in your culture? If so, how?

Слайд 9

Time concept summary
All cultures with high technologies seem to in corporate
both

polychronic and monochronic functions.
The point is that each does it in its own way.

When dealing with the outside world, cultures have adopted the dominant time system, which characterizes that world.

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Defining Cultural Space
Cultural space is the particular configuration of the communication

(discourse) that constructs meanings of various places…
…A cultural space is not simply a particular location that has culturally constructed meanings. It can also be a metaphorical place from which we communicate…
…Thus, we may speak as parents, children, colleagues, siblings, customers, and a myriad of other “places.” All of these are cultural spaces...
…Cultural spaces influence how we think about ourselves and others.

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Postmodern Cultural Space
Main features:
defined by cultural practices - languages spoken, identities

enacted, rituals performed - and they often change as new people move in and out of these spaces;
created in the Internet - chat rooms where people meet in real time and interact primarily for recreational purposes - assuming their own or another identity;
both tenuous and dynamic;
created within existing places, without following any particular guide;
there is no marking off of territory, no sense of permanence or official recognition;
exists only while it is used.

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Sense of Space
The use of space, like other aspects of human

behavior, is deeply embedded in the core of a culture.
Our sense of space is directly tied to how we perceive our connection to other people
Space values related to collectivism versus individualism concepts

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Hofstede`s cultural dimensions
Power Distance
Collectivism vs Individualism
Masculinity vs Feminity
Uncertainty Avoidence
Short-term orientation vs

Long-term orientation

Слайд 14

Continued

Слайд 15

Case study
Define indexes of Kazakhstan by Hofstede`s dimensions

Слайд 16

Continued
Dichotomy of cultural dimensions
So, within the framework of one culture, two

opposite parameters can be observed at once

Morphology of culture. Lecture 2

Содержание

Presentation outlineSpace and Time in cultureCase study: Time conceptMonochronic and Polychronic

ICEBERG MODEL

Space and Time in cultureTime is a single nonverbal elementTime concept

Case study: Time conceptUSA - Money never sleeps, 24/7Italy, Spain, Greece

Monochronic and Polychronic Time

Continued…M-TIME IS MALE TIMEmen as a group tend to be more

Discussion1. What are strengths and weaknesses of both M-time and P-time

Time concept summaryAll cultures with high technologies seem to in corporateboth

Defining Cultural SpaceCultural space is the particular configuration of the communication

Postmodern Cultural SpaceMain features:defined by cultural practices - languages spoken, identities

Sense of SpaceThe use of space, like other aspects of human

Hofstede`s cultural dimensionsPower DistanceCollectivism vs IndividualismMasculinity vs FeminityUncertainty AvoidenceShort-term orientation vs