Презентация по английскому языку Branding

on the market relations"

Branding is the main way of differentiation of products and the instrument of advance of the goods on the market

handicraftsmen marked the goods with special brand

 

In early history of the United States of brand were often used for cattle identification

The real blossoming of idea of branding fell on the second half of the twentieth century

and advance of a brand or branding are necessary for obtaining additional benefit from a certain product at the expense of penetration into consciousness of people, formation of the attachments based on feelings and emotions

branding of a new label in the market, but also change of an existing brand, that is rebranding

Rebranding - a complex of actions for brand change, or its components: names, a logo, visual registration of a brand with positioning change

means the development of new models of goods and services

the basis of the idea of ​​branding - is a plan, paints, conditions, heroes of an advertising campaign, promotion and events.

Outdoor signs

Light box

Media space for magazines and newspapers

Catalogue

of transfer of information about the target audience products

Strategic and tactical purchases of mass-media
Media planning
Negotiations with owners of the mass-media

the company

Brandbook — the official description of essence and values of a brand, company self-identification, and also forms and methods of their designation for employees and consumers

possible variations of the logo.
Documentation structure.
Firm font of the company.
The business documentation.
Souvenir production of firm.
Every possible images (photos, design).