Doogee. Connect people and the world

Август 10, 2022

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Doogee. Connect people and the world

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2. Catalogue Brand Intrpduction Product Series Marketing description Quanlity control After-sales service & warehouse
3. . DOOGEE Brand Introduction
4. In March 2013, DOOGEE was set up in Spain, which contributes to bring high performance products
5. Brand Milestore 2013，The most popular smartphone brand in Spain , top5 in sell out； 2014，Be the
6. 2013 year, launched the first Quad-core device，6,5-inch FHD device MAX DG650. 2014 year, 2nd,Octobor, launched TURBO2
7. PM Dept. Product director Marketing director QA Test Online Marketing Offline Marketing Europe Sales director Brand
8. 2.5milion-X5 Top5-Algeria，Uraine，Spain 19 million－total sales volume 350- staffs Milestone
9. 2. Product
10. Model: N40 Pro Model: X96 PRO Fashion Phone Series
11. Model: V10 (5G) Model: V20 (5G) Rugged phone series
12. Model: CR1 PRO Model: DG VENUS Smart wear series
14. 3. Marketing
15. DOOGEE moves aggressively in global market，have been cooperating closely with great e- commerce platform suck as
16. Offline Channel- Europe 2016， entered the biggest electr onics retail store of Europe – MEDI A
17. DOOGEE Distributor Operator sub-dealer Operator owned store End User Sell-in Sell-through Sell-out Operator／Open market／E- commerce Offline
18. Marketing events DOOGEE focus on the global strategy, perennially and consistently executed global advertisement injecting. In
19. Retail Shops ATL TV/ Radio Billboard Magazine/Newspaper Sponsor BTL Roadshow Promotion Activation Event Decoration Display
20. Premier league official sponsorship
22. Global sponsorships
23. ATL-PR
24. MIX Global launch event －Ukraine
25. DOOGEE Ukraine team
28. MIX Global launch event- Russia
30. MIX Launch event- Czech republic
32. ATL-outdoor
35. Media Report (Technology Website) E-Commerce Platform (Affilate Marketing) SEO (Yandex, Google etc..) SMM (Official website, Youtube,
36. Say”DOOGEE” Campaign
37. Worked with influencers on SNS platform
38. European PR positive review for DOOGEE
39. Youtobe Influencers Positive Feedbacks for DOOGEE
40. Youtobe Influencer feedbacks
41. BTL-ACTIVATION
42. RETAILS IMAGE
43. Chain store - display
44. Exhibition
45. 3. Quality Control
46. 1 Quality Certificate ISO 9001 CE ROHS
47. 2 Quality System Quality System R&D Quality Management Incoming Material Quality Management In-process Quality Management Outcoming
48. Testing Laboratory Tumbling Drop tester Micro Drop tester Vibration tester Soft pressing Twisting tester Mechanical Robustness
51. Quality Testing
52. 12 months 'warranty DOOGEE after sale service center Accessory warehouse Third party cooperation Technical support 4.
53. Office and Production Lines
54. Plant and Production Facilities
55. Laboratory Test Instruments
56. Warehouse Logistics
58. Скачать презентацию

Слайд 2

Catalogue
Brand Intrpduction
Product Series
Marketing description
Quanlity control
After-sales service & warehouse

Слайд 3

. DOOGEE
Brand Introduction

Слайд 4

In March 2013, DOOGEE was set up in Spain, which contributes

to bring high performance products to the global market, with beautiful design and features, Smart operation, and “micro-innovation”. With the brand concept “Connect people and the world”, DOOGEE always transmits enthusiasm and positive attitude towards life, focusing on improving user experience and bringing people more convenience and joy.

Brand target：be the most popular smartphone supplier in the world
Brand position：fashionable and new technology device Brand slogan: connect people and the world

DOOGEE Brand Brief Introduction

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Brand Milestore
2013，The most popular smartphone brand in Spain , top5 in

sell out；
2014，Be the official sponsor for Villareal C.F. football team in Spain
2015，Top 2 annual smartphone brand in Mexico, be the most popular smartphone in Thailand . 2016，Top 1 Chinese smartphone brand in Algeria ； Top5 sell out in Hungary ；Top10 sell out in Ukraine ； Top 8 sell out inCzech
2017，Sponsor for Premier League；win the name of the advanced smartphone brand
2018, Set up comprehensive online platform and cooperated closely with Aliexpress, Lazada, Amazon, Banggood and other large e-commerce platforms.
2019, Opened the 8 official accounts of major international mainstream media, like Facebook, Twitter, Instagram, Youtube, Linkedin, VK, Pinterest, TikTok
2020, The first rugged mobile phone with infrared night vision camera,
2021，The first 5G rugged mobile phone V10 with temperature measurement has received a very good response in the European market
2022，The first double 5G rugged mobile phone V20 with rear display has achieved a very good sales in the European market

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2013 year, launched the first Quad-core device，6,5-inch FHD device MAX DG650.
2014

year, 2nd,Octobor, launched TURBO2 DG900，Octa-core，equipped with 13MP Sony lens, 5 inch，FHD device.
2015 year, August，launched X5，hot sold 2.5million, became a worldwide hot model.
2016 year, launched F7 pro, first MTK 10-core device with 21MP camera.
2017 year, launched the world first conceptual full display device- DOOGEE MIX.
2018 year, launched the first double glass coating rear housing N20Pro and serial rugged phones.
2019 year, launched first Dotdisplay N30.
2020 year, launched the first rugged phone with Infrared Night Vision Camera-S96pro.
2021 year, launched the first 5G Temperature measurement function Rugged phone-- V10.
2022 year，launched the first double 5G rugged mobile phone with rear display --V20

Hot models

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PM Dept.
Product director
Marketing director
QA
Test
Online Marketing
Offline Marketing
Europe
Sales director
Brand Image
Deisigner
Product manager
Software Engineer
Project manager
After

Sales

Project assistant

Other countries

Africa

Planner

Director

Software Engineer

Digital

marketing

Event specialist

DOOGEE Organizational Structure

Product

Control

Marketing Construction

CEO

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2.5milion-X5
Top5-Algeria，Uraine，Spain
19 million－total sales volume 350- staffs
Milestone

Слайд 9

2. Product

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Model: N40 Pro
Model: X96 PRO
Fashion Phone Series

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Model: V10 (5G)
Model: V20 (5G)
Rugged phone series

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Model: CR1 PRO
Model: DG VENUS
Smart wear series

Слайд 13

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3. Marketing

Слайд 15

DOOGEE moves aggressively in global market，have been cooperating closely with great

e-
commerce platform suck as Aliexpress/ Globalegrow/ Amazon/ Banggood etc. Have been delivering multiple hot flagship models. The long term cooperation basis is rather sturdy.
Meanwhile，DOOGEE has been moving to the offline sales channel, taking roots with local distributors, gradually sank into most of the local channels, taking control of the customer en
Until Octobor,2021, our products have sold in more than 150 countries, 3000+ offline retail channels, the total sales volume adds up to 19 Million.
2022 year, DOOGEE Create the first double 5G rear display rugged phone V20, and it got the very postivie feedback from the european customers.

Market network

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Offline Channel- Europe
2016， entered the biggest electr onics retail store of

Europe – MEDI A MARKET.
Entered one of the world’s top 3 retail channel- TESCO，
Entered the No.6 hypermarket in Europ e- AUCHAN，
Entered European Electronic retail giant
-EURONICS
Entered Russia 3C electronic retail giant
- Sotovik
Entered top3 smartphone channel in Uk raine- CITRUS
……………………

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DOOGEE
Distributor
Operator
sub-dealer
Operator owned store
End User
Sell-in
Sell-through
Sell-out
Operator／Open market／E- commerce
Offline chain store, online self owned

store and e-commerce platform

E-commerce

Chain Store

Online store

Offline store

2nd
distribution

Single retail store

2nd
distribution

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Marketing events
DOOGEE focus on the global strategy, perennially and consistently executed

global advertisement injecting.
In overseas, planned and executed ATL/BTL integrated tactic, shaped the international and fashionable electronic brand image, built the brand connected closely with end users.

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