Collectivism and Individualism in Triandis` CCP
Triandis suggested that four attributes define
collectivism and individualism:
Behavior is a function of norms and attitudes
Collectivists give more weight to norms
than to attitudes as determinants
of their social behavior;
individualists give more weight to attitudes
than to norms
Focus on the needs of the ingroup/social exchanges
Collectivists pay much attention to the needs
of members of their ingroups.
If a relationship is desirable
from the point of view of the ingroup but
costly from the point of view of the individual,
the individual is likely to stay in the relationship.
Individualists pay attention to the advantages of relationships.
If relationships has the disadvantages, individualists drop the relationship
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