History of the brand of Adidas

apparel and equipment, begins in 1948, when two brothers Adolf (Adolf) and Rudolph (Rudolf) Dassler (Dassler), not finding a common language, they decided to destroy the family company, well-known in while company-manufacturer of sports shoes Dassler . The reasons for the gap until the end and did not become known to the public, but this move provided the impetus for the creation of two well-known brands of today, the eternal rivals Adidas and Puma. The family business was divided in half. Adolf Dassler was the company owner of Adidas , and Rudolph - the firm of Puma .

«Adi») Dassler calls his "company of Adidas" , a little later in the same 1948 gives it known to us the name of "Adidas". Without abandoning the name of glory Dassler Adi Dassler used his already well-known in the sports world, the name and add to it its name: from Adi Dassler produced of Adidas . Later it became the name ingeniously deciphered as «All Day I Dream About Sports».

firm symbol of Adidas , simple and durable sign, perfectly fit into the style of a sports goods. Symbolizing the upward movement of the three steps, sign Adidas recalls the three pillars of production of sports shoes, formulated more Adi Dassler: shoes should be appropriate for a particular sport, be strong and protect the athlete. First three stripes Adidas deposited only on athletic shoes, but then moved on all company products. In 1971 came the famous shamrock of Adidas . Now shamrock is a symbol of the direction «the Sport the Heritage» , the original logo - a symbol of the direction «the Sport Perfomance» , a symbol of the third direction «Sport Style» became a circle with three stripes.

"Jump" shoes the Turkish company Intermar Simanto Nahmias. According to the newspaper "Izvestia", the decision was taken based on the results of the application of the German company Adidas.
In a statement from Adidas reported that the trademark "Jump" contains three strips and bears a strong resemblance with the Adidas logo that confuses the buyer regarding the manufacturer of the goods. Three strips of «Jump» logo form a triangle, as well as the logo Adidas, only "Jump" it upside down, and added to it the circle. Rospatent has not recognized these differences are significant.
According to "Izvestia", of Adidas provided to the Rospatent some materials of past court cases, according to which the company Intermar Simanto Nahmias had no right to use the trademark "Jump".

24 April 2012