The strategic context of CSR

Июль 25, 2022

Главная
Маркетинг
The strategic context of CSR

Содержание

2. Key focus in this background lecture: The strategic context of CSR: vision, mission, strategy and tactics
3. vision, mission, strategy and tactics example: a food bank Vision: Mission: Strategy: Tactics:
4. Constraints and the need for a strategic lens: CSR filter Organizational constraints . . . Policy
5. Vision, mission, strategy and tactics are limited by these restraints, for example Organizational constraints Environmental constraints
6. The environmental-strategic-competency-structure framework
7. CSR filter
8. CSR filter, back to the IKEA example: The basic thinking behind all IKEA products is that
9. The development of business ethics: the example of North America – 5 stages
10. The development of business ethics: Start with the 1920’s in the USA: focus on: living wage;
11. The development of business ethics: Example Sarbanes Oxley Act SOX: aspects: 1. 2. 3. 4. 5.
13. Скачать презентацию

Слайд 2

Key focus in this background lecture:
The strategic context of CSR: vision,

mission, strategy and tactics of a company;
Organizational, environmental and policy constraints
Sustainability and business competitiveness: the environmental drivers for corporate strategic thinking on CSR

Слайд 3

vision, mission, strategy and tactics example: a food bank
Vision:
Mission:
Strategy:
Tactics:

Слайд 4

Constraints and the need for a strategic lens: CSR filter
Organizational constraints

.
.
.
Policy .
Constraints.
. tactics strategy CSR filter mission vision
.
.
.
Environmental constraints

Слайд 5

Vision, mission, strategy and tactics are limited by these restraints, for

example

Organizational constraints
Environmental constraints

Слайд 6

The environmental-strategic-competency-structure framework

Слайд 7

CSR filter

Слайд 8

CSR filter, back to the IKEA example:
The basic thinking behind

all IKEA products is that low prices make well-designed, functional home furnishings available to everyone. After all, our vision is to create a better everyday life for the many people. We are constantly trying to do everything a little better, a little simpler, more efficiently and always cost-effectively. All IKEA units play an important part in creating our low prices which we are then able to offer our customers.
It's all very simple: When we're able to lower our prices, more people can enjoy a better everyday life. Read more about why we're so obsessed with reducing our prices.

Слайд 9

The development of business ethics: the example of North America –

5 stages

Слайд 10

The development of business ethics:
Start with the 1920’s in the USA:

focus on: living wage; key aspects
1.
2.
3.
4.
5.
1930s: economic crisis: US government installed: New Deal, business to work closely with US government;
1950s: civil rights movement in USA;
1960s: continuation of civil rights movement, anti-discrmination; environmental issues i.c. pollution (clean water act, radiation control act) and health and safety on the workplace
1970s: rights of consumers led by Ralph Nader; human rights issues, moral principles to be applied to business – emergence of concept of CSR
1980s: neo-liberal era: laissez-fair economy/free market economy (protagonist: economist Milton Friedman) key aspects:
A.
B.
C.
1990s: despite self-regulation many company scandals; sweatshop issues in developing countries
21st century: further globalization; new non-traditional risk: cybercrime; re-newed financial misconduct; new focus on business ethics;

Слайд 11

The development of business ethics:
Example Sarbanes Oxley Act SOX: aspects:
1.
2.

3.
4.
5.
6.
7.
8.
9.
Also corporate non-material annual reports, sustainability reports.
Need to redefine risks: not only traditional risks but also social risks (eg. child labour in the supply chain)