EXECUTIVE SUMMARY.
While a picture is worth a thousand words, flowers
convey a million emotions. The use of flowers to convey feelings cut across geographies, race, income and age. All across the world if there is one common feature that binds people together, it is in expressing emotions.
Over the past decade, the demand for high quality flowers has seen substantial growth on a yearly basis. The USA remains the largest consumer of flowers with around 67% of global flower production being sold in that country.
In keeping with market trends and to leverage this opportunity, Gentle Lotus is launching a boutique flower retail outlet in Houston, Texas. The company will provide end to end services in the form of individual product retailing, designing of bouquets and floral decoration for large events.
Gentle Lotus will work closely with the local community and participate in local events.
Gentle Lotus will launch a loyalty scheme for regular customers, through which discounts will be offered on special events. The company will also retail branded chocolates , as no happy occasion can be complete without it.
While the company has high ambitious, it is aware that a phased and steady approach will be the ideal strategy to achieve its business objectives.