Bumper ads in UAC The Value & Power of 6 Seconds

Август 3, 2022

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Bumper ads in UAC The Value & Power of 6 Seconds

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2. Bumper ads in UAC Duration: 5-6s Unskippable Dimensions: 16:9, 1:1, 2:3 Support all bidding strategies Best
3. Bumpers Best Practices to keep in mind
4. Choice option References: Short story from existing creatives Special event
5. Core gameplay References:
6. Teaser References: CGI Social proof
7. Video ads within App Campaigns are currently attributed by both click and engaged-view conversions. A view
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Bumper ads in UAC
Duration: 5-6s
Unskippable
Dimensions: 16:9, 1:1, 2:3
Support all bidding

strategies
Best practice: separate video-only campaigns with bumpers only on max GEO
Increased reach, therefore campaigns learn faster
In addition, bumpers increase ad recall & awareness
Lower CPM, then it means lower CPI / CPA

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Bumpers Best Practices to keep in mind

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Choice option
References:
Short story from existing creatives
Special event

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Core gameplay
References:

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Teaser
References:
CGI
Social proof

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Video ads within App Campaigns are currently attributed by both click

and engaged-view conversions. A view is normally counted as “engaged” when a user watches for more than 7 seconds without skipping.
Here’s an overview of current Bumper attribution:
If a user clicks on the bumper ad, we will count a Click and attribute conversions if they occur within a 30 day window (default, this is configurable).
If a user watches a bumper ad, but does not click, we will count an engaged-view and attribute conversions if they occur within a 2 day window (default, this is configurable).
Because Bumpers have no option to skip, every view is automatically counted as “engaged.” Please be aware of this when reviewing performance, specifically engaged-view conversions. We offer configurable windows for both CTCs and EVCs within App Campaigns

How bumper’s attribution works