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in behavioral disorders (ADHD)

Workforce Circa 2015

an increase of 20% from 5 years ago.

TIME article asking if devices are to blame for the increase in behavioral disorders (ADHD)
http://techland.time.com/2013/07/08/a-nation-of-kids-with-gadgets-and-adhd/

(1.5 million follow over 511 accounts)

Minutes people spend on Facebook each month

Facebook apps installed everyday, most of which are a distraction

simultaneously using devices

Number of times the average person switches devices per hour

Number of times per hour the average office worker checks his email inbox

Evidence

a task over time, with smart phones being the dominant device for media interactions.
Smart phones have the highest number of interactions during the day.

again.

16%

12%

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with information
Distributes attention thinly across
many things
Is found in all age brackets:

time. So what?

information creates a poverty of attention.”
Nobel-winning economist Herbert Simon

the average person in 2000

5 SECONDS

Attention span of the average person in 2013

http://www.statisticbrain.com/attention-span-statistics/

‘instant gratification and quick fixes’ which leads to a ‘loss of patience and a lack of deep thinking.’”
2013 NPR article on Mobile devices & short attention span

http://www.theguardian.com/media-network/media-network-blog/2012/mar/19/attention-span-internet-consumer

web pages with 111 words or less.

2.7 minutes

Of pages views last less than four seconds (28% on average 583 word web page)

49%

http://www.statisticbrain.com/attention-span-statistics/

five seconds

Bounce rate can be improved by up to 30% with the reduction of page size and resulting speed improvements

A 1-second delay in page load time can result in 11% fewer page views, 16% decreased customer satisfaction and 7% lost conversions.

http://www.theguardian.com/media-network/media-network-blog/2012/mar/19/attention-span-internet-consumer

and has decreased between 12/2011 – 6/2013 from nearly 7 minutes to just over 5 minutes.

article on Mobile devices & short attention span

switches from device to device
Distributes attention thinly across
many things
Is found in all age brackets:

an "easily distracted generation with short attention spans".
The Pew Research Centre in America

A common belief among teachers is that although technology has greatly improved students’ research abilities & skills, it has created an easily distracted generation with short attention spans and has done more to distract students than to help them academically.
Journal Article: Digital Distractions in the Classroom: Student Classroom Use of Digital Devices for Non-Class Related Purposes

Millennials will have five careers – not five jobs – in their lives

Today, 1 in 10 children are diagnosed with ADHD. In the last decade, diagnoses of ADHD has increased by over 50%.

of their close friends and relatives.

7% of people forget their own birthdays from time to time.

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memory is stored, and it is here where the brain is most impacted.

The Hippocampus (the region of brain deep within the temporal lobe) weaves new and old memories together, signaling a consolidation process, where the brain’s attention is required to pass new information from short-term working memory into long-term memories.

hippocampus
The message joins with other messages already in the hippocampus.

increased risk in losing new content and new memory.

Enter the frontal lobe
A message enters the frontal lobe

It enters the hippocampus
The message joins with other messages already in the hippocampus.

on the frontal lobe, which affect judgment, creativity, and focus, as well as lead to shallow thinking. Repeated distractions in thought is an indication that something about us is different, but it is not an obvious sign of the changes in our brain which happen unconsciously and without warning. The brain makes this transition silently and automatically. The biggest risk is a loss in human qualities to an Internet Digital Addiction (IDA). “

http://link.highedweb.org/2013/12/are-your-digital-devices-rewiring-your-brain/

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propose that even simple computer games like Tetris can lead to “marked increases in the speed of information processing.”
Nicholas Carr, NY Times book review of “The Shallows: What the Internet Is Doing to Our Brains”

Digital interaction has improved our hand-eye coordination and reflexes are quicker and more reactive.
Article describing how our brains are being rewired due to our digital device activities. http://link.highedweb.org/2013/12/are-your-digital-devices-rewiring-your-brain/
.

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days of playing Medal of Honor, a violent first-person shooter game, subjects showed dramatic increases in visual attention.
Nicholas Carr

Our ability to envision 3D graphics and visual animation is enhanced.
LINK Journal

“One average users only read 28% of words on a web page per visit”
Nielson, J. (2008). How Little Do Users Read?

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switches from device to device
Distributes attention thinly across
many things
Is found in all age brackets:

between how people learn and how they are taught

world through multimedia and not print. (Cao, et. al., 2009; Matulich, et. al., 2008; Twenge, 2005). Because many faculty learned by reading and listening to lectures, the Millennials’ learning style is often problematic for faculty. Professors tend to teach in the same way that they learned; the dramatic difference in learning preferences creates a disconnect between student and teacher.”

Oblinger, 2005 - http://www.aabri.com/manuscripts/111063.pdf

change in the e-learning industry because it hasn’t changed since the early days of 2000 and 2001. Traditional corporate training involved an expert presenting information and a test to see if learners could remember that information. Much e-learning, he says, is still based on old models of instruction. ‘There is a real sad state of affairs in corporate learning right now,’ he says.”
A.J. O’Conell

http://www.skilledup.com/insights/in-depth-look-why-workforce-e-learning-slow-to-change/

John Sener and Robert L. Hawkins 2007 http://www.itdl.org/Journal/Dec_07/article03.htm

One corporate university noticed a large disparity in completion rates after introducing online facilitated courses to its faculty professional development program.  After several offerings of these online facilitated staff development courses, it became apparent that many participants who started courses did not complete them. Analysis of initial results indicated a huge disparity in completion rates between classroom and online facilitated courses (44% online vs. 98% classroom).

98% completion

44% completion

than 7 percent, according to data compiled by an Open University doctoral student as part of her own MOOC studies.
Katy Jordan, whose Ph.D. research focuses on online academic social networks, took time out from her doctorate to gather information on the number of people completing a range of free web-based courses. So far, she has tracked down information on the percentage of students completing 29 MOOCs.

98% completion

44% completion

7% completion

not complete scheduled online learning programs. Another claimed a 20% to 50 % of e-learning dropout rate. Another cited 10% completion rate for online interventions.

HRD Learning Participation: An Empirical Study of E-learning Completion Greg G. Wang, Diane Foucar-Szocki, and Oris Griffin James Madison University
http://files.eric.ed.gov/fulltext/ED492830.pdf

to adapt the instruction to the learner

and professional goals – they don’t really even notice anything that falls outside of that spectrum.”

Nathan Pienkowski, Bull City Learning, April 9, 2015

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but I don’t want to do it.

Years of psychological research (including my own) have demonstrated that when people have a goal or set of goals, it trains their minds to notice things that will advance those goals (and that confirm their biases) and ignore or even fail to notice other things.

Google have provided vast quantities of data supporting this premise

Include screen shot of Google search results showing alignment between search terms, ad phrases, and web page titles.

Can you help me with the screen shot? I’m not sure what to put here.

ad or search result

Include screen shot of Google search results showing alignment between search terms, ad phrases, and web page titles.

that denote value and that “pull”

rather than bottom up

This is the equivalent of paying for a Google ad that reads “Boston terriers for sale” when someone searches for “Tickets to the Durham Bulls”

Someone up in “corporate”

Someone up in “corporate”

Here’s some training I want you to take

Here’s some training I want to take

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Spot

Where you want to be

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to find what phrases most people are searching on in a particular area, then they create or find a product that aligns exactly with that phrase, then they create product landing pages with those exact words, then they create ads with those exact words. Then, when someone Googles “how to stitch a double eight”, what comes up is a pitch for “Want to stitch a double more easily and quickly?” which leads to a landing page selling a product that claims to “help you stitch a double eight in 50% of the time, allowing you to cross stitch scarves for all the cousins – not just your favorite one.”

principles hold true. You can simulate this with by allowing your user community to be actively involved in establishing the agenda and using needs analyses that capture their struggles, pain points, concerns, wants, and desires.

again, take a cue from bloggers and online marketers

Ethical behavior for
sales reps

5 easy ways to avoid
a billion dollar fine

less.

and giving people a mental breather.

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cognitive exertion and improves overall experience.
Chabris and Kosslyn (2005)

photos and video
Hubspot

“One average users only read 28% of words on a web page per visit”
Nielson, J. (2008). How Little Do Users Read? and Helen McInnes (6 SlideShares) , Corporate Communications Specialist EMEA at NEC

It takes a person 1/10 of a second to interpret an image…text takes time.
Semetko, H. & Scammell, M. (2012). The SAGE Handbook of Political Communication, SAGE Publications and Helen McInnes (6 SlideShares) , Corporate Communications Specialist EMEA at NEC

The brain processes visual information 60,000x faster than text
Hubspot

Recall increases from 20% to 80% be adding images to text. Lester, PM (2006) Syntactic Theory of Visual Communication and Helen McInnes (6 SlideShares) , Corporate Communications Specialist EMEA at NEC

“One study showed that illustrated text was 9 percent more effective than text alone when comprehension was tested right away, but that it was 83 percent more effective when the test was delayed, thus implying the reader’s ability to remember the information better later, because of the illustration (Rusted and Coltheart, 1979).” Windows

“Levie and Lentz (1982) looked at 46 experiments comparing pictures included with text, or text used alone, and found that 45 of the studies—all but one—showed that including pictures improved memory or comprehension. In one case, a group following directions in text illustrated with diagrams did an amazing 323% better than a group following the same directions without the illustrations.”

of new organizational changes – like new sales models, reorganizations, new strategies, new process, etc. – it is necessary to institute an internal communication and marketing campaign to build awareness and drive change. This is, however, equally true of lesser initiatives as well. You must constantly market your wares.

8x

Minimum number of message repetitions it usually takes for a message/idea/behavior to be embraced.

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deck

can I stop here? ☺

turning digital media from a distraction to an engagement method

learners
Process information quickly
Need just-in-time knowledge to aid memory
Rely on external aids to help with memory

and text do influence the situational interest of learners.
http://www.cisco.com/web/strategy/docs/education/Multimodal-Learning-Through-Media.pdf (2008)

https://getd.libs.uga.edu/pdfs/dousay_tonia_a_201305_phd.pdf EFFECT OF MULTIMEDIA DESIGN PRINCIPLES ON SITUATIONAL INTEREST OF ADULT LEARNERS
The results of the study indicated that combinations of animation, narration, and text do influence the situational interest of learners.
http://www.cisco.com/web/strategy/docs/education/Multimodal-Learning-Through-Media.pdf (2008)

page per visit” Nielson, J. (2008). How Little Do Users Read? and Helen McInnes (6 SlideShares) , Corporate Communications Specialist EMEA at NEC
It takes a person 1/10 of a second to interpret an image…text takes time. Semetko, H. & Scammell, M. (2012). The SAGE Handbook of Political Communication, SAGE Publications and Helen McInnes (6 SlideShares) , Corporate Communications Specialist EMEA at NEC
The brain processes visual information 60,000x faster than text Hubspot
“Human beings are highly visual and can absorb visual information faster and more easily than other kinds of information.” Forbes
Recall increases from 20% to 80% be adding images to text. Lester, PM (2006) Syntactic Theory of Visual Communication and Helen McInnes (6 SlideShares) , Corporate Communications Specialist EMEA at NEC
“Most people forget a large amount of what they’ve read, but they do remember what they’ve seen.” Forbes
“Showing people meaningful, content-based visuals, as opposed to text, lessens their cognitive exertion and improves overall experience. Chabris and Kosslyn (2005)Chabris and Kosslyn (2005)” and Windows
“The result of picture-based visual communication is improved learning and recall. Levie and Lentz (1982) looked at 46 experiments comparing pictures included with text, or text used alone, and found that 45 of the studies—all but one—showed that including pictures improved memory or comprehension. In one case, a group following directions in text illustrated with diagrams did an amazing 323% better than a group following the same directions without the illustrations.” Windows
“Some researchers contend that including off-topic or irrelevant pictures and video clips in educational materials actually can have negative effects on learning. See Tversky and Morrison (2001), Mayer, Heiser, and Lonn (2001) and Mayer (2003).” Windows
“One study showed that illustrated text was 9 percent more effective than text alone when comprehension was tested right away, but that it was 83 percent more effective when the test was delayed, thus implying the reader’s ability to remember the information better later, because of the illustration (Rusted and Coltheart, 1979).” Windows
Internet content views can jump up 48% if it contains both photos and video Hubspot
85% of internet users in the US watch online video Hubspot

the internet is a medium based on the desirability of interruption.
It changes the way we read and alters the way we acquire wisdom, deep read, and concentrate
The “skimming the surface” of internet surfing affects human concentration outside of the computer and into the real world.
The brain is skilled at adaptation to its environment. The more adjusted it becomes to dealing with interruptions, the more adept it becomes to that mode of thinking, but lose the capability to concentrate and be introspective.
As people optimize their online skills, they lose creative & completive thinking.

re-wiring of adolescents’ minds; especially pertaining to reacting socially to interpersonal relationships. Also explains this trend affects working professionals.

http://techland.time.com/2013/07/08/a-nation-of-kids-with-gadgets-and-adhd/
TIME article asking if devices are to blame for the increase in behavioral disorders (ADHD)
Today, 1 in 10 children are diagnosed with ADHD. In the last decade, diagnoses of ADHD has increased by over 50%.
This coincides with the amount of time spent in front of device screens: 7.5hrs/day… an increase of 20% from 5years ago.
When children are buried in their devices, what appears to be ‘concentration’ is actually not. Their focus on TV & video games is different than the attention needed to thrive in school and life. “It’s not sustained attention in the absence of rewards, its sustained attention with frequent intermittent rewards.” (sustain attention in the absence of rewards = book reading, sustained attention with intermittent rewards = video games with badges and level ups, etc..)

Millenials are the trophy generation and they expect rewards just for showing up

Digital Devices for Non-Class Related Purposes
A common belief among teachers is that although technology has greatly improved students’ research abilities & skills, it has created an easily distracted generation with short attention spans and has done more to distract students than to help them academically.

Learner perspectives on their own attrition - A widely distributed online survey reported that eLearners identified four primary factors affecting their decision to drop the course:
personal motivation
instructional design of the course/program
conflicts between study, and work and family
the feeling they had learned what they needed or wanted

A 2001 article concerning dropout rates in corporate eLearning courses, states that learners most frequently reported the following for the reasons of attrition:
lack of time
lack of motivation,
poorly designed courses
incompetent instructors