New pt pro design – information for dealers

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Dear Dealer,
the Bosch PT PRO communication design has been adapted. From now on, Bosch PT PRO* is going to be bluer, bolder and more authentic.
Please conform to the guidelines of the new design when creating print or online communication for Bosch Professional in the future.
Please note: The Dealer Website Style Guide is currently being adapted, too. Further information on that will follow.

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* This is valid for all PT Professional Business Units at Bosch Professional

through authentic communication & realistic situations on eye level
Become more masculine through bold design elements
Better differentiate towards Bosch Home Garden and become more relevant for PRO users
Built up a unified appearance at Bosch Professional worldwide
Use a strong colour DNA (brand codes) for a better brand recognition

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any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

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Blue
Bosch PRO Blue 100 is the dominating colour by which recipients recognize the brand. It sets the brand apart from competitors and DIY business units.
Bold
The tone in written communication is bold, to the point, uncompromising and distinctive in order to get the PRO’s attention in a market filled with commoditized products and impulsive decision making. Design elements support the boldness. Lightness and playfulness does not suit the brand.
Authentic
The brand depicts real people, real environments and real work situations. The scenes don’t seem fake, the language is not stilted.

The BBA communication approach

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any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

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Basic elements overview

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Typography
Bosch Office Sans
Bosch Sans Black
Bosch Sans Bold

the Bold Blue Gradient background and its positioning depends on the specific type of medium.
The minimum spacing between the symbol/logotype and other design elements, such as text or images, is equivalent to the height of one “H” to each side.

any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

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Before and after
Example I

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reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

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reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

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also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

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HIGHLIGHTING ELEMENTS - To mark new or special products and features, it is possible to use white, red, or Bosch Dark Blue 50 % circles as highlights.
Can be tilted by 10 °.
The font weight is either Bosch Sans Black or Bosch Sans Bold.
For emphasis, a larger font size should be used. The font color is either blue or white.

The circles can be positioned flexibly within the layout, but should be placed at a distance from the main brand area with blue bar and symbol/logotype.

also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

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also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

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A clear distinction must be made between Bosch Power Tools Professional and Home & Garden by using dedicated designs.

The addition “Professional” is omitted and may not be used in the logo (as is the case in older logos or app icons).

Bosch Logo usage:

DEALERS/PARTNERS

any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

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As the addition “Professional” does not appear in the logo, it must be included in the product name or advertising headline.

DEALERS/PARTNERS