L'ORÉAL - ENHANCED ECOMMERCE ACTIVITIES – ADD TO CART
// Measure adding
a product to a shopping cart by using an 'add' actionFieldObject
// and a list of productFieldObjects.
dataLayer.push({
'event': 'addToCart',
'eventCategory: 'Ecommerce',
'eventAction': 'Add to Cart',
'ecommerce': {
'currencyCode': 'EUR',
'add': { // 'add' actionFieldObject measures.
'products': [{ // adding a product to a shopping cart.
'name': ‘midnight-recovery-concentrate',
'id': '12345',
'price': '15.25',
'brand': ‘LAN',
'category': 'fragrance/women',
'variant': ‘blue-herbal',
'quantity': 1
}]
}
}
Важно передавать события!