Содержание
- 2. VERSIONS
- 3. SUMMARY L'ORÉAL - ENHANCED ECOMMERCE VARIABLES AND VALUES L'ORÉAL - ENHANCED ECOMMERCE - POSSIBLE CATEGORIE’S VALUES
- 4. L'ORÉAL - ENHANCED ECOMMERCE VARIABLES AND VALUES Please choose only the user interactions that you need
- 5. L'ORÉAL - ENHANCED ECOMMERCE VARIABLES AND VALUES (SUITE) Please choose only the user interactions that you
- 6. L'ORÉAL - ENHANCED ECOMMERCE - POSSIBLE CATEGORIE’S VALUES
- 7. L'ORÉAL - ENHANCED ECOMMERCE ACTIVITIES – PRODUCT IMPRESSION // Product impressions are sent by pushing an
- 8. L'ORÉAL - ENHANCED ECOMMERCE ACTIVITIES – PRODUCT CLICKS /** * Call this function when a user
- 9. L'ORÉAL - ENHANCED ECOMMERCE ACTIVITIES – PRODUCT DETAILS IMPRESSIONS // Measure a view of product details.
- 10. L'ORÉAL - ENHANCED ECOMMERCE ACTIVITIES – ADD TO CART // Measure adding a product to a
- 11. L'ORÉAL - ENHANCED ECOMMERCE ACTIVITIES – REMOVE FROM CART // Measure the removal of a product
- 12. L'ORÉAL - ENHANCED ECOMMERCE ACTIVITIES – PROMOTION IMPRESSIONS // An example of measuring promotion views. This
- 13. L'ORÉAL - ENHANCED ECOMMERCE ACTIVITIES – PROMOTION CLICKS /** * Call this function when a user
- 14. L'ORÉAL - ENHANCED ECOMMERCE ACTIVITIES – CHECKOUT STEPS /** * A function to handle a click
- 15. L'ORÉAL - ENHANCED ECOMMERCE ACTIVITIES – TRANSACTION // Send transaction data with a pageview if available
- 16. L'ORÉAL - ENHANCED ECOMMERCE ACTIVITIES – TRANSACTION dataLayer = [{ 'ecommerce': { 'purchase': { 'actionField': {
- 17. L'ORÉAL - ENHANCED ECOMMERCE ACTIVITIES – EVENT NON INTERACTION In this case, we want some enhanced
- 18. ENHANCED ECOMMERCE EXAMPLE You will probably experience some difficulties. This is the reason why, we will
- 19. RETAILERS REDIRECTION TRACKING If your website allows users to purchase on retailers with redirection link, use
- 20. L'ORÉAL – EXAMPLE 2 PRODUCT SIZE PRODUCT COLOUR When the user change the product size or
- 21. L'ORÉAL – EXAMPLE 3 POP IN WITH PRODUCT INSIDE So for this example, you will have
- 22. L'ORÉAL – EXAMPLE 4 ROUTINE TRACKING So for this example, you will have one product detail
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