Содержание
- 2. Objectives Describe strategic information systems (SISs) and explain their advantages. Describe Porter’s competitive forces model and
- 3. Strategic Information System Gain Competitive Advantage An advantage over competitors in some measure such as cost,
- 4. Strategic Information System Continued The goals, processes, products, or environmental relationships that help an organization gain
- 5. Strategic Management SWOT Analysis Product Life Cycle Quality Preference … Strategic management is the way an
- 6. Information Technology – Supports Strategic Management Innovative applications: Create innovative applications that provide direct strategic advantage
- 7. Information Technology – Supports Strategic Management (Continued) Cost reductions: IT enables companies to reduce costs. Relationships
- 8. Competitive Intelligence Information-gathering drives business performance by increasing market knowledge improving knowledge management raising the quality
- 9. Porter’s Competitive Forces Model The threat of entry of new competitors The bargaining power of suppliers
- 10. Competitive Forces Porter’s Competitive Forces Model
- 11. We develop a Competitor Analysis First Competitive Force What Drives them? What are they Doing and
- 12. Second Competitive Force We Analyze the Entry Barriers If nothing slows entry of competitors competition will
- 13. We Analyze the Substitute Products Third Competitive Force Products or services from another industry enter the
- 14. We Analyze the Supply Chain Fourth & Fifth Competitive Forces Who controls the transaction? Each element
- 15. Generic Strategies – Developing a Sustained Competitive Advantage Analyzing the forces that influence a company’s competitive
- 16. Generic Strategies – Developing a Sustained Competitive Advantage (Continued) Growth strategy: Increase market share, acquire more
- 17. Generic Strategies – Developing a Sustained Competitive Advantage (Continued) Customer-orientation strategy: Concentrate on making customers happy
- 18. The Value Chain According to the value chain model (Porter, 1985), the activities conducted in any
- 19. The Value Chain (Continued) Unlike the primary activities, which directly add value to the product or
- 20. The Value Chain (Continued) Secondary Activities Primary Activities Value
- 21. The Value Chain ( Air carrier) Secondary Activities Primary Activities Value
- 22. The Value Chain (Continued) Internal E-Billing E-Payments
- 23. The Value System A firm’s value chain is part of a larger stream of activities, which
- 24. Global Competition Many companies are operating in a global environment. Doing business in this environment is
- 25. Sustaining a Strategic Information System (SIS) Strategic information systems are designed to establish a profitable and
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