Содержание
- 2. Executive Summary
- 3. Name of Business Mission: Describe your business in detail- what is your service/product?: What is the
- 4. Business Description Owners: Management structure: Legal status of business: Describe what licenses and permits will be
- 5. Goals Short-term goals (1-3 years): Long-term goals (5+ years):
- 6. SITUATION ANALYSIS (Please identify what groups or outside forces which can help or hurt the new
- 7. MORE SITUATION ANALYSIS * Internal Forces: Investors: Employees: Suppliers: Customers:
- 8. SWOT ANALYSIS OF YOUR BUSINESS Strengths: Weaknesses: Opportunities: Threats:
- 9. COMPETITIVE ANALYSIS WHO IS YOUR COMPETITION? WHO ARE THEIR CUSTOMERS? ARE THERE ANY NEW ENTRANTS INTO
- 10. Description of the Competition
- 11. TARGET MARKET (CONFIRMED BY MARKAET RESEARCH) Geographic Scope: Size of Total Market (population): Size of Target
- 12. MARKETING MIX PRICE PROMOTION PLACE/DISTRIBUTION/LOCATION PACKAGING/DECOR
- 13. PROMOTION BUDGET
- 14. CODE OF ETHICS Describe your Code of Ethics: Describe your Implementation Plan: Describe your Social Corporate
- 15. MONTHLY BUDGET
- 16. MONTHLY BUDGET
- 17. CONTINGENCY PLAN (What if…?)
- 19. Скачать презентацию