Business plan template

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Executive Summary

Executive Summary

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Name of Business Mission: Describe your business in detail- what is

Name of Business

Mission:
Describe your business in detail- what is your

service/product?:
What is the core “need” your business is addressing? (Give details and support with research):
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Business Description Owners: Management structure: Legal status of business: Describe what

Business Description
Owners:
Management structure:
Legal status of business:
Describe what licenses and

permits will be needed to operate, as well as what governmental entity would issue those licenses and permits:
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Goals Short-term goals (1-3 years): Long-term goals (5+ years):

Goals
Short-term goals (1-3 years):
Long-term goals (5+ years):

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SITUATION ANALYSIS (Please identify what groups or outside forces which can

SITUATION ANALYSIS (Please identify what groups or outside forces which

can help or hurt the new Business and describe their impact)

* External Forces:
Social Groups:
Legal:
Economic:
Political:
Special Interest:

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MORE SITUATION ANALYSIS * Internal Forces: Investors: Employees: Suppliers: Customers:

MORE SITUATION ANALYSIS

* Internal Forces:
Investors:
Employees:
Suppliers:
Customers:

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SWOT ANALYSIS OF YOUR BUSINESS Strengths: Weaknesses: Opportunities: Threats:

SWOT ANALYSIS OF YOUR BUSINESS

Strengths:
Weaknesses:
Opportunities:
Threats:

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COMPETITIVE ANALYSIS WHO IS YOUR COMPETITION? WHO ARE THEIR CUSTOMERS? ARE

COMPETITIVE ANALYSIS
WHO IS YOUR COMPETITION?
WHO ARE THEIR CUSTOMERS?
ARE

THERE ANY NEW ENTRANTS INTO YOUR MARKET?
ARE THEIR ANY SUBSTITUTES?
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Description of the Competition

Description of the Competition

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TARGET MARKET (CONFIRMED BY MARKAET RESEARCH) Geographic Scope: Size of Total

TARGET MARKET (CONFIRMED BY MARKAET RESEARCH)

Geographic Scope:
Size of Total Market (population):
Size

of Target Market—approx.
Buyer Profile
Age:
Gender:
Income:
Other:
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MARKETING MIX PRICE PROMOTION PLACE/DISTRIBUTION/LOCATION PACKAGING/DECOR

MARKETING MIX

PRICE
PROMOTION
PLACE/DISTRIBUTION/LOCATION
PACKAGING/DECOR

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PROMOTION BUDGET

PROMOTION BUDGET

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CODE OF ETHICS Describe your Code of Ethics: Describe your Implementation

CODE OF ETHICS
Describe your Code of Ethics:
Describe your Implementation Plan:
Describe

your Social Corporate Responsability Plan:
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MONTHLY BUDGET

MONTHLY BUDGET

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MONTHLY BUDGET

MONTHLY BUDGET

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CONTINGENCY PLAN (What if…?)

CONTINGENCY PLAN (What if…?)