Monopoly. Competitive firm monopoly

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2 Competitive Firm Monopoly

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Competitive Firm

Monopoly

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The Tradeoff The monopoly can either choose price or quantity, but

The Tradeoff

The monopoly can either choose price or quantity, but not

both.
The monopolist faces a tradeoff between a higher price and lower sales (smaller quantity) and a lower price and higher sales (greater quantity):
P ↓ → X ↑

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Revenue Profit = Revenue – Total Costs Revenue = TR =

Revenue

Profit = Revenue – Total Costs
Revenue = TR =

Unit price • Quantity = P • X
Increasing X is profitable if it increases Revenue more than it increases Costs.

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Marginal Revenue Marginal Revenue = MR= the change in total revenue

Marginal Revenue

Marginal Revenue = MR= the change in total revenue from

increasing output by a unit.
Marginal Cost = MC = the change in total costs from increasing output by a unit.
Increasing output (decreasing price) is profitable if MR is greater than MC.
Increasing output (decreasing price) is never profitable if MR < 0.

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109 8 7 6 5 4 3 2 1 0 0

109 8 7 6 5 4 3 2 1 0

0 2

4 6 8 10 12 14 16 1820

3 1 –1 –3 –5 –7 –9

P

X

0 18 32 42 48 50 48 42 32 18 0

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Example: X = 20 - 2P → P = 10 - 0.5X

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Profit Maximization ? = TR(X)- TC(X) ?’ = MR(X) – MC(X)=0

Profit Maximization

? = TR(X)- TC(X)
?’ = MR(X) – MC(X)=0
Monopoly chooses X

so that : MR(X) = MC(X)

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Monopoly Pricing MC P(X) MR(X) XM PM 8

Monopoly Pricing

MC

P(X)

MR(X)

XM

PM

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9 10 20 In a competitive market: Example: Monopoly Pricing

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10

20

In a competitive market:

Example: Monopoly Pricing

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Elasticity E=1: Changing price doesn’t change Revenue – PX unchanged. E>1:

Elasticity

E=1: Changing price doesn’t change Revenue – PX unchanged.
E>1: Decreasing price

increases Revenue – PX increases
(Demand is price sensitive)
E<1: Decreasing price reduces Revenue – PX decreases.
(Demand is price insensitive)
.

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Elasticity and Monopoly Pricing

Elasticity and Monopoly Pricing

 

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Example

Example