The Basics of Supply and Demand

Содержание

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©2005 Pearson Education, Inc. Chapter 2 Introduction What are supply and

©2005 Pearson Education, Inc.

Chapter 2

Introduction

What are supply and demand?
What is the

market mechanism?
What are the effects of changes in market equilibrium?
What are elasticities of supply and demand?
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©2005 Pearson Education, Inc. Chapter 2 Supply and Demand Supply and

©2005 Pearson Education, Inc.

Chapter 2

Supply and Demand

Supply and demand analysis can:
Help

us understand and predict how real world economic conditions affect market price and production
Analyze the impact of government price controls, minimum wages, price supports, and production incentives on the economy
Determine how taxes, subsidies, tariffs and import quotas affect consumers and producers
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©2005 Pearson Education, Inc. Chapter 2 Supply and Demand The Supply

©2005 Pearson Education, Inc.

Chapter 2

Supply and Demand

The Supply Curve
The relationship between

the quantity of a good that producers are willing to sell and the price of the good
Measures quantity on the x-axis and price on the y-axis
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©2005 Pearson Education, Inc. Chapter 2 The Supply Curve The supply

©2005 Pearson Education, Inc.

Chapter 2

The Supply Curve

The supply curve slopes
upward, demonstrating

that
at higher prices firms
will increase output

The Supply Curve, Graphically Depicted

Quantity

Price
($ per unit)

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©2005 Pearson Education, Inc. Chapter 2 The Supply Curve Other Variables

©2005 Pearson Education, Inc.

Chapter 2

The Supply Curve

Other Variables Affecting Supply
Costs of

Production
Labor
Capital
Raw Materials
Lower costs of production allow a firm to produce more at each price and vice versa
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©2005 Pearson Education, Inc. Chapter 2 Change in Supply The cost

©2005 Pearson Education, Inc.

Chapter 2

Change in Supply

The cost of raw materials

falls
Produced Q1 at P1 and Q0 at P2
Now produce Q2 at P1 and Q1 at P2
Supply curve shifts right to S’

P

Q

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©2005 Pearson Education, Inc. Chapter 2 The Supply Curve Change in

©2005 Pearson Education, Inc.

Chapter 2

The Supply Curve

Change in Quantity Supplied
Movement along

the curve caused by a change in price
Change in Supply
Shift of the curve caused by a change in something other than the price of the good
Change in costs of production
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©2005 Pearson Education, Inc. Chapter 2 Supply and Demand The Demand

©2005 Pearson Education, Inc.

Chapter 2

Supply and Demand

The Demand Curve
The relationship between

the quantity of a good that consumers are willing to buy and the price of the good
Measures quantity on the x-axis and price on the y-axis
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©2005 Pearson Education, Inc. Chapter 2 The Demand Curve The demand

©2005 Pearson Education, Inc.

Chapter 2

The Demand Curve

The demand curve slopes
downward, demonstrating


that consumers are willing
to buy more at a lower price
as the product becomes
relatively cheaper.

Quantity

Price
($ per unit)

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©2005 Pearson Education, Inc. Chapter 2 The Demand Curve Other Variables

©2005 Pearson Education, Inc.

Chapter 2

The Demand Curve

Other Variables Affecting Demand
Income
Increases in

income allow consumers to purchase more at all prices
Consumer Tastes
Price of Related Goods
Substitutes
Complements
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©2005 Pearson Education, Inc. Chapter 2 Change in Demand Income Increases

©2005 Pearson Education, Inc.

Chapter 2

Change in Demand

Income Increases
Purchased Q0, at P2

and Q1 at P1
Now purchased Q1 at P2 and Q2 at P1
Same for all prices
Demand curve shifts right
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©2005 Pearson Education, Inc. Chapter 2 The Demand Curve Changes in

©2005 Pearson Education, Inc.

Chapter 2

The Demand Curve

Changes in quantity demanded
Movements along

the demand curve caused by a change in price
Changes in demand
A shift of the entire demand curve caused by something other than price
Income
Preferences
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©2005 Pearson Education, Inc. Chapter 2 The Market Mechanism The market

©2005 Pearson Education, Inc.

Chapter 2

The Market Mechanism

The market mechanism is the

tendency in a free market for price to change until the market clears
Markets clear when quantity demanded equals quantity supplied at the prevailing price
Market clearing price – price at which markets clear
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©2005 Pearson Education, Inc. Chapter 2 The Market Mechanism The curves

©2005 Pearson Education, Inc.

Chapter 2

The Market Mechanism

The curves intersect at
equilibrium, or

market-
clearing, price.
Quantity demanded equals quantity supplied at P0
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©2005 Pearson Education, Inc. Chapter 2 The Market Mechanism In equilibrium

©2005 Pearson Education, Inc.

Chapter 2

The Market Mechanism

In equilibrium
There is no shortage

or excess demand
There is no surplus or excess supply
Quantity supplied equals quantity demanded
Anyone who wants to buy at the current price can and all producers who want to sell at that price can
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©2005 Pearson Education, Inc. Chapter 2 Market Surplus1 The market price

©2005 Pearson Education, Inc.

Chapter 2

Market Surplus1

The market price is above equilibrium
There

is excess supply - surplus
Downward pressure on price
Quantity demanded increases and quantity supplied decreases
The market adjusts until new equilibrium is reached
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©2005 Pearson Education, Inc. Chapter 2 The Market Mechanism At P1,

©2005 Pearson Education, Inc.

Chapter 2

The Market Mechanism

At P1, price is above

the market clearing price
Qs > QD
Price falls to the market-clearing price
Market adjusts to equilibrium
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©2005 Pearson Education, Inc. Chapter 2 The Market Mechanism The market

©2005 Pearson Education, Inc.

Chapter 2

The Market Mechanism

The market price is below

equilibrium:
There is excess demand - shortage
Upward pressure on prices
Quantity demanded decreases and quantity supplied increases
The market adjusts until the new equilibrium is reached
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©2005 Pearson Education, Inc. Chapter 2 The Market Mechanism At P2,

©2005 Pearson Education, Inc.

Chapter 2

The Market Mechanism

At P2, price is below

the market clearing price
QD > QS
Price rises to the market-clearing price
Market adjusts to equilibrium
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©2005 Pearson Education, Inc. Chapter 2 The Market Mechanism Supply and

©2005 Pearson Education, Inc.

Chapter 2

The Market Mechanism

Supply and demand interact to

determine the market-clearing price
When not in equilibrium, the market will adjust to reduce a shortage or surplus and return the market to equilibrium
Markets must be competitive for the mechanism to be efficient
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©2005 Pearson Education, Inc. Chapter 2 Changes in Market Equilibrium Equilibrium

©2005 Pearson Education, Inc.

Chapter 2

Changes in Market Equilibrium

Equilibrium prices are determined

by the relative level of supply and demand
Changes in supply and/or demand will cause change in the equilibrium price and/or quantity in a free market
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©2005 Pearson Education, Inc. Chapter 2 Changes in Market Equilibrium Raw

©2005 Pearson Education, Inc.

Chapter 2

Changes in Market Equilibrium

Raw material prices fall
S

shifts to S’
Surplus at P1 between Q1, Q2
Price adjusts to equilibrium at P3, Q3
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©2005 Pearson Education, Inc. Chapter 2 Changes in Market Equilibrium Income

©2005 Pearson Education, Inc.

Chapter 2

Changes in Market Equilibrium

Income Increases
Demand increases to

D’
Shortage at P1 of Q1 to Q2
Equilibrium at P3 and Q3
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©2005 Pearson Education, Inc. Chapter 2 Changes in Market Equilibrium Income

©2005 Pearson Education, Inc.

Chapter 2

Changes in Market Equilibrium

Income increases and raw

material prices fall
Quantity increases
If the increase in D is greater than the increase in S price also increases
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©2005 Pearson Education, Inc. Chapter 2 Shifts in Supply and Demand

©2005 Pearson Education, Inc.

Chapter 2

Shifts in Supply and Demand

When supply and

demand change simultaneously, the impact on the equilibrium price and quantity is determined by:
The relative size and direction of the change
The shape of the supply and demand models
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©2005 Pearson Education, Inc. Chapter 2 Elasticities of Supply and Demand

©2005 Pearson Education, Inc.

Chapter 2

Elasticities of Supply and Demand

Not only are

we concerned with what direction price and quantity will move when the market changes, but we are concerned about how much they change
Elasticity gives a way to measure by how much a variable will change with the change in another variable
Specifically, it gives the percentage change in one variable resulting from a one percent change in another
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©2005 Pearson Education, Inc. Chapter 2 Price Elasticity of Demand Measures

©2005 Pearson Education, Inc.

Chapter 2

Price Elasticity of Demand

Measures the sensitivity of

quantity demanded to price changes
It measures the percentage change in the quantity demanded of a good that results from a one percent change in price
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©2005 Pearson Education, Inc. Chapter 2 Price Elasticity of Demand The

©2005 Pearson Education, Inc.

Chapter 2

Price Elasticity of Demand

The percentage change in

a variable is the absolute change in the variable divided by the original level of the variable
Therefore, elasticity can also be written as:
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©2005 Pearson Education, Inc. Chapter 2 Price Elasticity of Demand Usually

©2005 Pearson Education, Inc.

Chapter 2

Price Elasticity of Demand

Usually a negative number
As

price increases, quantity decreases
As price decreases, quantity increases
When |EP| > 1, the good is price elastic
|%ΔQ| > |%ΔP|
When |EP| < 1, the good is price inelastic
|%ΔQ| < |% ΔP|
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©2005 Pearson Education, Inc. Chapter 2 Price Elasticity of Demand The

©2005 Pearson Education, Inc.

Chapter 2

Price Elasticity of Demand

The primary determinant of

price elasticity of demand is the availability of substitutes
Many substitutes, demand is price elastic
Can easily move to another good with price increases
Few substitutes, demand is price inelastic
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©2005 Pearson Education, Inc. Chapter 2 Price Elasticity of Demand Looking

©2005 Pearson Education, Inc.

Chapter 2

Price Elasticity of Demand

Looking at a linear

demand curve, as we move along the curve ΔQ/ΔP is constant, but P and Q will change
Price elasticity of demand must therefore be measured at a particular point on the demand curve
Elasticity will change along the demand curve in a particular way
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©2005 Pearson Education, Inc. Chapter 2 Price Elasticity of Demand Given

©2005 Pearson Education, Inc.

Chapter 2

Price Elasticity of Demand

Given a linear demand

curve
Elasticity depends on slope and on the values of P and Q
The top portion of demand curve is elastic
Price is high and quantity small
The bottom portion of demand curve is inelastic
Price is low and quantity high
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©2005 Pearson Education, Inc. Chapter 2 Price Elasticity of Demand Demand

©2005 Pearson Education, Inc.

Chapter 2

Price Elasticity of Demand

Demand Curve
Q = 8

– 2P
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©2005 Pearson Education, Inc. Chapter 2 Price Elasticity of Demand The

©2005 Pearson Education, Inc.

Chapter 2

Price Elasticity of Demand

The steeper the demand

curve, the more inelastic the demand for the good becomes
The flatter the demand curve, the more elastic the the demand for the good becomes
Two extreme cases of demand curves
Completely inelastic demand – vertical
Infinitely elastic demand – horizontal
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©2005 Pearson Education, Inc. Chapter 2 Infinitely Elastic Demand EP = ∞

©2005 Pearson Education, Inc.

Chapter 2

Infinitely Elastic Demand

EP = ∞

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©2005 Pearson Education, Inc. Chapter 2 Completely Inelastic Demand Q* D EP = 0

©2005 Pearson Education, Inc.

Chapter 2

Completely Inelastic Demand

Q*

D

EP = 0

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©2005 Pearson Education, Inc. Chapter 2 Other Demand Elasticities Income Elasticity

©2005 Pearson Education, Inc.

Chapter 2

Other Demand Elasticities

Income Elasticity of Demand
Measures how

much quantity demanded changes with a change in income
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©2005 Pearson Education, Inc. Chapter 2 Other Demand Elasticities Cross-Price Elasticity

©2005 Pearson Education, Inc.

Chapter 2

Other Demand Elasticities

Cross-Price Elasticity of Demand
Measures the

percentage change in the quantity demanded of one good that results from a one percent change in the price of another good
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©2005 Pearson Education, Inc. Chapter 2 Other Demand Elasticities Complements: Cars

©2005 Pearson Education, Inc.

Chapter 2

Other Demand Elasticities

Complements: Cars and Tires
Cross-price elasticity

of demand is negative
Price of cars increases, quantity demanded of tires decreases
Substitutes: Butter and Margarine
Cross-price elasticity of demand is positive
Price of butter increases, quantity of margarine demanded increases
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©2005 Pearson Education, Inc. Chapter 2 Price Elasticity of Supply Measures

©2005 Pearson Education, Inc.

Chapter 2

Price Elasticity of Supply

Measures the sensitivity of

quantity supplied given a change in price
Measures the percentage change in quantity supplied resulting from a 1 percent change in price
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©2005 Pearson Education, Inc. Chapter 2 Point vs. Arc Elasticities Point

©2005 Pearson Education, Inc.

Chapter 2

Point vs. Arc Elasticities

Point elasticity of demand
Price

elasticity of demand at a particular point on the demand curve
Arc elasticity of demand
Price elasticity of demand calculated over a range of prices
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©2005 Pearson Education, Inc. Chapter 2 Short-Run Versus Long-Run Elasticity Price

©2005 Pearson Education, Inc.

Chapter 2

Short-Run Versus Long-Run Elasticity

Price elasticity varies with

the amount of time consumers have to respond to a price
Short-run demand and supply curves often look very different from their long-run counterparts
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©2005 Pearson Education, Inc. Chapter 2 Short-Run Versus Long-Run Elasticity Demand

©2005 Pearson Education, Inc.

Chapter 2

Short-Run Versus Long-Run Elasticity

Demand
In general, demand is

much more price elastic in the long run
Consumers take time to adjust consumption habits
Demand might be linked to another good that changes slowly
More substitutes are usually available in the long run
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©2005 Pearson Education, Inc. Chapter 2 Gasoline: Short-Run and Long-Run Demand

©2005 Pearson Education, Inc.

Chapter 2

Gasoline: Short-Run and Long-Run Demand Curves

People

cannot easily adjust consumption in the short run.
In the long run, people tend to drive smaller and
more fuel efficient cars.
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©2005 Pearson Education, Inc. Chapter 2 Short-Run Versus Long-Run Elasticity Demand

©2005 Pearson Education, Inc.

Chapter 2

Short-Run Versus Long-Run Elasticity

Demand and Durability
For some

durable goods, demand is more elastic in the short run
If goods are durable, then when price increases, consumers choose to hold on to the good instead of replacing it
But in long run, older durable goods will have to be replaced
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©2005 Pearson Education, Inc. Chapter 2 Initially, people may put off

©2005 Pearson Education, Inc.

Chapter 2

Initially, people may put off immediate

car purchase
In long run, older cars must be replaced

Cars: Short-Run and Long-Run Demand Curves

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©2005 Pearson Education, Inc. Chapter 2 Short-Run Versus Long-Run Elasticity Income

©2005 Pearson Education, Inc.

Chapter 2

Short-Run Versus Long-Run Elasticity

Income elasticity also varies

with the amount of time consumers have to respond to an income change
For most goods and services, income elasticity is larger in the long run
When income changes, it takes time to adjust spending
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©2005 Pearson Education, Inc. Chapter 2 Short-Run Versus Long-Run Elasticity Income

©2005 Pearson Education, Inc.

Chapter 2

Short-Run Versus Long-Run Elasticity

Income elasticity of durable

goods
Income elasticity is less in the long run than in the short run
Increases in income mean consumers will want to hold more cars
Once older cars are replaced, purchases will only be to replace old cars
Less purchases from income increase in long run than in short run
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©2005 Pearson Education, Inc. Chapter 2 Short-Run Versus Long-Run Elasticity Most

©2005 Pearson Education, Inc.

Chapter 2

Short-Run Versus Long-Run Elasticity

Most goods and services:
Long-run

price elasticity of supply is greater than short-run price elasticity of supply
Other Goods (durables, recyclables):
Long-run price elasticity of supply is less than short-run price elasticity of supply
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©2005 Pearson Education, Inc. Chapter 2 Short-Run Versus Long-Run Elasticity Due

©2005 Pearson Education, Inc.

Chapter 2

Short-Run Versus Long-Run Elasticity

Due to limited
capacity, firms
are

limited by
output constraints
in the short run.
In the long run, they
can expand.
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©2005 Pearson Education, Inc. Chapter 2 Predicting the Effects of Changing

©2005 Pearson Education, Inc.

Chapter 2

Predicting the Effects of Changing Market Conditions

Supply

and demand analysis can be used to predict the effects of changing market conditions
Linear demand and supply must be fit to market data
Given equilibrium price and quantity along with elasticities of supply and demand, we can calculate the curves that fit the information
We can then calculate changes in the market
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©2005 Pearson Education, Inc. Chapter 2 Predicting the Effects of Changing

©2005 Pearson Education, Inc.

Chapter 2

Predicting the Effects of Changing Market Conditions

We

know
Equilibrium Price, P*
Equilibrium Quantity, Q*
Price elasticity of supply, ES
Price elasticity of demand, ED
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©2005 Pearson Education, Inc. Chapter 2 Predicting the Effects of Changing

©2005 Pearson Education, Inc.

Chapter 2

Predicting the Effects of Changing Market Conditions

Let’s

begin with the equations for supply, demand, elasticity:
Demand: PD = a – bQ
Supply: PS = c + dQ
Elasticity: (P/Q)(ΔQ/ΔP)
We must calculate numbers for a, b, c, and d.
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©2005 Pearson Education, Inc. Chapter 2 Predicting the Effects of Changing

©2005 Pearson Education, Inc.

Chapter 2

Predicting the Effects of Changing Market Conditions

The

slope of the demand curve above equals ΔQ/ΔP which equals -b
The slope of the supply curve above equals ΔQ/ΔP which equals d
Demand: ED = -b(P*/Q*)
Supply: ES = d(P*/Q*)
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©2005 Pearson Education, Inc. Chapter 2 Predicting the Effects of Changing

©2005 Pearson Education, Inc.

Chapter 2

Predicting the Effects of Changing Market Conditions

We

have written supply and demand so that they only depend upon price
Demand could also depend upon other variables such as income
Demand would then be written as:
Слайд 57

©2005 Pearson Education, Inc. Chapter 2 Effects of Price Controls Markets

©2005 Pearson Education, Inc.

Chapter 2

Effects of Price Controls

Markets are rarely free

of government intervention
Imposed taxes and granted subsidies
Price controls
Price controls usually hold the price above or below the equilibrium price
Excess demand – shortage
Excess supply – surplus
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©2005 Pearson Education, Inc. Chapter 2 Effects of Price Controls Price

©2005 Pearson Education, Inc.

Chapter 2

Effects of Price Controls

Price is regulated

to be no higher than Pmax
Quantity supplied falls and quantity demanded increases
A shortage results