Consumerism

Июль 23, 2022

Содержание

2. History and Evaluation Right’s of traditional seller Right’s of traditional buyer Additional rights of consumer Conclusion
3. CONSUMERISM 1st movement took place in early 1900s. 2nd in early mid 1930s due to upturn
4. Rights of traditional seller To introduce any product in any size any style, provided it is
5. Rights of traditional buyer Right not to buy a product that is offered for sale. The
6. Consumerism The Right to Be Safe The Right to Be Informed The Right to Be Heard
7. Additional consumer rights Right to be well informed about important aspect of the product. Right to
8. Conclusion Consumerism is fast emerging as an environmental force affecting major business decisions as consumers become
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Слайд 2

History and Evaluation
Right’s of traditional seller
Right’s of traditional

buyer
Additional rights of consumer
Conclusion

CONSUMERISM

Слайд 3

CONSUMERISM
1st movement took place in early 1900s.
2nd in early mid 1930s

due to upturn in consumer prices during the great depression and another drug scandal.
The third movement began in 1960s.

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Rights of traditional seller
To introduce any product in any size any

style, provided it is not hazardous to personal health or safety.
Right to spend any amount to promote the product, provided not to be unfair competition.
Right to use any product message, provided it is not misleading or dishonest in content or execution.
Right to use any buying incentive programs, provided they are not misleading or unfair.

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Rights of traditional buyer
Right not to buy a product that is

offered for sale.
The right to expect the product to be safe.
The right to expect the product to perform as claimed.

Слайд 6

Consumerism
The Right to Be Safe
The Right to Be Informed
The Right to

Be Heard

The Right to Choose

Basic Consumer Rights

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Additional consumer rights
Right to be well informed about important aspect of

the product.
Right to be protected against questionable products and marketing practices.
Right to influence products and marketing practices in ways that will improve the “Quality of life”.

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Conclusion
Consumerism is fast emerging as an environmental force affecting major business

decisions as consumers become more aware about their rights. Even though comprehensive statutory measures have been provided in India for curbing unfair business practices, for protecting consumer interest, and for promoting consumerism; companies have yet to do a lot.