Social trends 10 biases for the next 10 years

Июль 31, 2022

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Social trends 10 biases for the next 10 years

Содержание

2. 1999-2014
3. 2013-2015
4. 10 biases for the next 10 years
5. CONNECTIVITY AND CONVERGENCE The amount of the Internet users (billion people) Connected living will involve digital
6. “BRICKS AND CLICKS” “Bricks and Clicks” will become the retailing norm of the future, with every
7. In the future, people and organizations will want personal mobility (not necessarily cars or trucks) to
8. URBANIZATION – CITY AS A CUSTOMER “Mega districts” will be so large that businesses will increasingly
9. SOCIAL TRENDS CHANGING Reverse brain drain Halal economy Heterogeneous society Generational political views Hukuo system in
10. HEALTH, WELLNESS AND WELL-BEING Focus will shift to mass prevention and diagnoses and to wellness aspects
11. “INNOVATING TO ZERO” The mega vision of a “Zero Concept” world where we will shift focus
12. SMART IS THE NEW GREEN There will be a shift towards “smart” products, which are intelligent,
13. VALUE FOR MANY The emergence of a global middle class of 4 billion people and a
14. FUTURE OF ENERGY The energy industry will converge with several related industries to develop efficient and
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Слайд 2

1999-2014

Слайд 3

2013-2015

Слайд 4

10 biases
for the
next
10 years

Слайд 5

CONNECTIVITY AND CONVERGENCE
The amount of the Internet users (billion people)
Connected living

will involve digital assistants that guide our everyday lives, music that seamlessly moves from our homes to cars as soon as we shut the house door to our house to start our commute as everything will sit in a cloud that we can access anywhere anytime.

Слайд 6

“BRICKS AND CLICKS”
“Bricks and Clicks” will become the retailing norm of the

future, with every retailer expected to have an online identity as well as a brick and mortar presence.

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In the future, people and organizations will want personal mobility (not

necessarily cars or trucks) to travel from A to B, as journeys will become integrated with intelligent and smart technologies, enabled by a single ticket or membership to provide seamless travel on multi-modal transport systems with the car becoming an integral part of a wider transport network.

FUTURE OF MOBILITY

Car sharing with Apps
Autonomous (Pilotless)
transport

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URBANIZATION – CITY AS A CUSTOMER
“Mega districts” will be so large

that businesses will increasingly regard them as key focus centers for investment and put “city as a customer” as a central piece of their strategy, as opposed to nations.

Others

The structure of the USA’s GDP

The structure of the USA’s population

BosWash

Others

16%

20%

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SOCIAL TRENDS CHANGING
Reverse brain drain
Halal economy
Heterogeneous society
Generational political views
Hukuo system in

China
Women’s empoverment
Abolition of single child policy

will usher in some deep socioeconomic changes in our future society.

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HEALTH, WELLNESS AND WELL-BEING
Focus will shift to mass prevention and diagnoses

and to wellness aspects of the mind, body and soul.

Healthcare costs will affect 20 percent of a nation’s GDP in a developed world.

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“INNOVATING TO ZERO”
The mega vision of a “Zero Concept” world where

we will shift focus and develop products and technologies that “Innovate to Zero” in real life, thereby bringing social innovation to the forefront.

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SMART IS THE NEW GREEN
There will be a shift towards “smart”

products, which are intelligent, connected and have the ability to sense, process, report, and take corrective action.

Clothing

Phone

Watch

House

Fridge

Car

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VALUE FOR MANY
The emergence of a global middle class of 4

billion people and a connected community on the internet of 5 billion will allow entrepreneurs and businesses to “make one, sell many,” a concept that will be ever more important and usher in a new business model of “value for many.”

The concept implies that businesses can produce and sell the same product or service to the masses in both the developing and developed worlds using either a platform like the internet or through developing an affordable products strategy.

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FUTURE OF ENERGY
The energy industry will converge with several related

industries to develop efficient and environment friendly solutions. Key trends we will see in this area will be the Smart Grid, the future ‘Energy Internet’, the contribution of shale gas, deep sea drilling for oil and technology for deep sea exploration.