Trends in digital environment

Июль 22, 2022

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Trends in digital environment

Содержание

2. THE MEANING Digital Environment means the cultural and communicative environment that shapes media messages and communication
3. MICRO-INFLUENCERS In last five years, bloggers (we will call them social media influencers) have become a
4. OMNI CHANNEL Omni channel marketing is far from just a base word for those who work
5. ARTIFICIAL INTELLIGENCE Little by little, this trend is taking on itself labor-intensive operations like: advertising companies
6. ENTERTAINMENT IN BUSINESS From the point of view of the buyer, shopping becomes either a basic
7. SPOT IN THE MAP Also nowadays maps with marks of nearby shops, cafes and other establishments
8. PERSONAL PREFERENCE OF CONSUMERS Nowadays in the Digital Age personalization is necessary for companies to compete
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THE MEANING
Digital Environment means the cultural and communicative environment that shapes media messages

and communication activity. It is the dominant communication form of the twenty-first century, and therefore, the dominant means by which we understand and operate in the world at present.
Nowadays, we cannot imagine our lives without online shopping, social nets or google maps.

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MICRO-INFLUENCERS
In last five years, bloggers (we will call them social media

influencers) have become a real force: now we have celebrities in Instagram, YouTube, and in Telegram.The influence of such people has become obvious to all. This has led to more and more brands turning to so-called micro-influencers. This group of people is in every marketing niche, their quantity is lower, but it is more attentive and faithful.

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OMNI CHANNEL
Omni channel marketing is far from just a base word

for those who work in the digital sphere.

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ARTIFICIAL INTELLIGENCE
Little by little, this trend is taking on itself

labor-intensive operations like: advertising companies analysis, building the best strategy in every situation, establishing percent, finding suitable words.

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ENTERTAINMENT IN BUSINESS
From the point of view of the buyer,

shopping becomes either a basic need - that means there should be the most automated monthly or weekly ordering procedures, lists, etc .; or a way to get new emotions.

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