An unforqettable week in New Zealand

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STRENGTHS Unique activities and nature Splendid surroundings and views Safety and

STRENGTHS

Unique activities and nature
Splendid surroundings and views
Safety and privacy
Mix of

cultures
Perfect length of tour
Relaxation and peace
High quality of services
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WEAKNESSES Rather expensive Faraway destination Similar tours in less remote areas

WEAKNESSES

Rather expensive
Faraway destination
Similar tours in less remote areas
Only 3 tour groups

per year; limited number of spots available in each group
Lack of advertising (due to shortage of finance)
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OPPORTUNITIES Eventual growth into a bigger business Introduction of more tours

OPPORTUNITIES

Eventual growth into a bigger business
Introduction of more tours and programs

all year round
Start of a strong advertising campaign (once resources allow)
Further development of international travel
Growing interest in unusual holidays
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THREATS Unpredicted natural disasters Remoteness from big cities and high-quality medical

THREATS

Unpredicted natural disasters
Remoteness from big cities and high-quality medical support during

most of the tours
Bigger providers of adventure tours on the market
Climate change