Making periodic TV series contemporary: 1960s through postmodern eyes

Июль 23, 2022

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Making periodic TV series contemporary: 1960s through postmodern eyes

Содержание

2. Research question: What makes periodic TV series relevant and appealing to the contemporary audience of the
3. Theoretical background: Constructing cultural memory: Astrid Erll “Literature, Film and the Mediality of Cultural Memory” Using
4. Choosing the medium: serialization of the past Provides space for historical complexity Opportunity to elevate story
5. Creating relevant cultural memory “Historical accuracy is not one of the concerns of such “memory-making” novels
6. Experiential & Mythical modes of the opening sequence “…the series not only introduces the viewer in
7. Reflexive mode Foregrounding contemporary discourses which show change between past & present: religion, racism, sexism etc.
8. Remediation “What is new about new media comes from the particular ways in which they refashion
9. Ad for the Carousel
10. Jantzen (swimsuit line)
11. Object of remediation Heinz Ketchup Don Draper’s ‘Pass the Heinz’ Campaign from Mad Men
12. Bringing old-fashioned to the contemporary: Case of transmediality Desire for immersion and off-screen involvement Foregrounds the
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Research question:
What makes periodic TV series relevant and appealing to the

contemporary audience of the time?
How periodic pieces extend their way into modern society?

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Theoretical background:
Constructing cultural memory:
Astrid Erll “Literature, Film and the Mediality of

Cultural Memory”
Using concept of remediation:
Jay David Bolter, Richard Grusin “Remediation”
Transmediality for the audience:
Henry Jenkins: “Transmedia storytelling”

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Choosing the medium: serialization of the past
Provides space for historical complexity
Opportunity

to elevate story through personalization
Experiential narrative techniques: nonlinear storytelling, cliff-hangers, story beats etc. and modern filming techniques (long takes, steady shots)
More accessible for contemporary audience, viewing over a long period of time in small portions
Brings contemporary discourses to foreground
Immersive experience

“Whenever the past is represented, the choice of media and forms has an effect on the kind of memory that is created…” (Astrid Erll)
Cultural memory is shaped by the recording media

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Creating relevant cultural memory
“Historical accuracy is not one of the concerns

of such “memory-making” novels and movies; instead they cater to the public with what is variously termed “authenticity” or “truthfulness.” They create images of the past which resonate with cultural memory. (A. Erll)

Through modes of remembering

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Experiential & Mythical modes of the opening sequence
“…the series not

only introduces the viewer in one of the key decades in U.S. history, but it also represents this period of time by appropriating and
transforming key aspects of Hitchcock’s innovative cinematographic language. “(B.G.Martínez)

Opening sequence as prologue of the series and each episode
Introducing the main character (POV) and his main characteristic (struggle with identity)
intertextuality of works of Alfred Hitchcock, referencing Alfred Hitchcock’s “Vertigo”
Intertextuality of “the falling man” image in the 9/11 attacks
Made at the time of Financial crisis of 2007–08

Vertigo, 1958

Mad Men (2007-2015)

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Reflexive mode
Foregrounding contemporary discourses which show change between past & present:

religion, racism, sexism etc.
Taking history as a form of discourse (continuous, cyclical etc.)

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Remediation
“What is new about new media comes from the particular

ways in which they refashion older media…” (Bolter & Grusin)

Driving force of media history is the desire for immediacy or “the transparent representation of the real”

Ads in Mad Men vs Real ads

As in choosing new media as object

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Ad for the Carousel

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Jantzen (swimsuit line)

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Object of remediation
Heinz Ketchup Don Draper’s ‘Pass the Heinz’ Campaign from

Mad Men

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Bringing old-fashioned to the contemporary:
Case of transmediality
Desire for immersion and off-screen

involvement
Foregrounds the aesthetics

“Mad Men yourself”

Mad Men online cocktail guide

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Making periodic TV series contemporary: 1960s through postmodern eyes

Содержание

Research question:What makes periodic TV series relevant and appealing to the

Theoretical background:Constructing cultural memory:Astrid Erll “Literature, Film and the Mediality of

Choosing the medium: serialization of the pastProvides space for historical complexityOpportunity

Creating relevant cultural memory“Historical accuracy is not one of the concerns

Experiential & Mythical modes of the opening sequence “…the series not

Reflexive modeForegrounding contemporary discourses which show change between past & present:

Remediation “What is new about new media comes from the particular