Branding. Product difference and brand

Июль 29, 2022

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Branding. Product difference and brand

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3. Brand Brands offer an emotion. Brands fulfill a customer’s wants.
4. Product Products perform a function. Products fulfill a customer’s needs Functions, ingredients and needs - that’s
5. Example with Starbucks
6. What is branding?
7. Brand image – concept, logo, slogan, design Concept-an abstract idea. Logo a symbol or other small
8. Brand creation& Brand advance Reasonable creation of a brand is the joint creative work of the
9. How to Build a Brand? 1. Determine your brand’s target audience. 2. Define a brand mission
10. Branding tools: Creation of a product concept Creation of a product conception means the development of
11. A 10-Step Brand Development Strategy 1. Consider your overall business strategy. 2. Identify your target clients.
12. In most cases development of a brand it not only branding of a new label in
13. Rebranding - a complex of actions for brand change, or its components: names, a logo, visual
14. Brandbook — the official description of essence and values of a brand, company self-identification, and also
16. Top 8 Branding Trends in 2018 1. Brands Humanisation 2. Experience Economy 3. Focus on Purpose
18. Скачать презентацию

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Brand
Brands offer an emotion.
Brands fulfill a customer’s wants.

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Product
Products perform a function.
Products fulfill a customer’s needs
Functions, ingredients and

needs - that’s what makes up a product.

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Example with Starbucks

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What is branding?

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Brand image – concept, logo, slogan, design
Concept-an abstract idea.
Logo a symbol

or other small design adopted by an organization to identify its products, uniform, vehicles, etc.

Slogan a short and striking or memorable phrase used in advertising.

Design a plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is made.

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Brand creation& Brand advance
Reasonable creation of a brand is the joint creative

work of the advertiser realizing the organizations and advertizing agency

Following a step is brand advance — it is activities for creation of long-term preference to the goods

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How to Build a Brand?
1. Determine your brand’s target audience.
2. Define

a brand mission statement.
3. Research brands within your industry niche.
4. Outline the key qualities & benefits your brand offers.
5. Create a brand logo.
6. Form your brand voice.
7. Build a brand message and elevator pitch.
8. Let your brand personality shine.
9. Integrate your brand into every aspect of your business.
10. Stay true to your brand building.
11. Be your brand’s biggest advocate.

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Branding tools: Creation of a product concept
Creation of a product conception

means the development of new models of goods and services

Description of the good

Positioning

Pricing

Range of products

Corporate Identity

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A 10-Step Brand Development Strategy
1. Consider your overall business strategy.
2. Identify

your target clients.
3. Research your target client group.
4. Develop your brand positioning.
5. Develop your messaging strategy.
6. Develop your name, logo and tagline.
7. Develop your content marketing strategy.
8. Develop your website.
9. Build your marketing toolkit.
10. Implement, track, and adjust.

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In most cases development of a brand it not only branding of a

new label in the market, but also change of an existing brand, that is rebranding

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Rebranding - a complex of actions for brand change, or its components:

names, a logo, visual registration of a brand with positioning change

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Brandbook — the official description of essence and values of a

brand, company self-identification, and also forms and methods of their designation for employees and consumers

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Top 8 Branding Trends in 2018
1.    Brands Humanisation
2.    Experience Economy
3.    Focus

on Purpose and Relevance
4.    Build Brand Micro-Moments
5.    Brand Activism
6.    360-Degree Immersive Branding
7.    Branding That Resonates with Customer Psychology
8.    Branded Communities

Branding. Product difference and brand

Содержание

BrandBrands offer an emotion.Brands fulfill a customer’s wants.

Product Products perform a function.Products fulfill a customer’s needsFunctions, ingredients and

Example with Starbucks

What is branding?

Brand image – concept, logo, slogan, designConcept-an abstract idea.Logo a symbol

Brand creation& Brand advance Reasonable creation of a brand is the joint creative

How to Build a Brand?1. Determine your brand’s target audience.2. Define

Branding tools: Creation of a product conceptCreation of a product conception

A 10-Step Brand Development Strategy1. Consider your overall business strategy.2. Identify