Communicative strategies for brand promotion in social media on the example of Tiktok platform

Август 22, 2022

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Communicative strategies for brand promotion in social media on the example of Tiktok platform

Содержание

2. NOWADAYS 500 million of active users advertising campaigns for well-known brands
3. MAIN WAYS THAT BRANDS CAN MARKET ON TIKTOK
4. THE MOST SUCCESSFUL STRATEGIES Dance music producer and DJ, Alan Walker utilized TikTok to help market
5. Generation Z far prefers to be involved. If you can find a way to encourage your
6. All the influence marketing techniques you see on other video-based platforms, such as YouTube, work on
7. REXONA`S ADVERTIZING CAMPAIGN ON TIKTOK a viral campaign that could resonate with younger consumers Hashtag Challenge
10. SOCIAL MEDIA WHY ADVERTISING ON TIKTOK IS WAY MORE EFFICIENT IN CONTRAST TO OTHER SOCIAL PLATFORMS?
12. Скачать презентацию

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NOWADAYS
500 million of active users
advertising campaigns for well-known brands

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MAIN WAYS THAT BRANDS CAN MARKET ON TIKTOK

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THE MOST SUCCESSFUL STRATEGIES
Dance music producer and DJ, Alan Walker utilized

TikTok to help market his song, “Different World.” Walker asked fans to record themselves doing their part for the environment with the hashtag #DifferentWorld. The creators of the 60 best videos received prizes for their efforts.

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Generation Z far prefers to be involved. If you can find

a way to encourage your customers to share videos of themselves using or interacting with your products in some way, you’re likely to get a high buy-in.

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All the influence marketing techniques you see on other video-based platforms,

such as YouTube, work on TikTok, too.

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REXONA`S ADVERTIZING CAMPAIGN ON TIKTOK
a viral campaign that could resonate with

younger consumers

Hashtag Challenge (#RexonaChallenge) with a top influencer

93 million video views in just 6 days

156,000 videos generated

14,000 followers

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SOCIAL MEDIA
WHY ADVERTISING ON TIKTOK IS WAY MORE EFFICIENT IN CONTRAST

TO OTHER SOCIAL PLATFORMS?