Sales basics

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What is the difference between a “product-focused sales" and a" client-focused sales?"

What is the difference between a “product-focused sales" and a" client-focused

sales?"
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“Product-focused sales" and a " client-focused sales"

“Product-focused sales" and a " client-focused sales"

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“Product-focused sales" and a " client-focused sales"

“Product-focused sales" and a " client-focused sales"

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Client-focused sales: why should we estimate each client? Soviet Union time:

Client-focused sales: why should we estimate each client?

Soviet Union time: no

competitors - no client-focused sales
Who does not like – may go out of the shop!
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What is the difference between indoor and outdoor salesman?

What is the difference between indoor and outdoor salesman?

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What is selling Salesman & Sales Representative?

What is selling Salesman & Sales Representative?

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SR in his work should go even further - he must

SR in his work should go even further - he must

not only to be able to professionally find the true needs of the client, he must be able to generate demand in the product which he is selling.
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To be engaged in sales - it means not only to

To be engaged in sales - it means not only to

meet client needs, but mostly to be able to create them. To convince the client that it is really necessary for him, and to make it such way that after the purchase client will not feel disappointment - that's aerobatics for Sales Representative.
Thus, unlike a simple seller, outdoor sales man - is not only the seller of goods, but seller of IDEAS!
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What is the secret of successful sales representative?

What is the secret of successful sales representative?

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SUCCESS STYLE OF THINKING RESULT PROBLEM To be successful you need

SUCCESS

STYLE OF THINKING

RESULT

PROBLEM

To be successful you need to switch style of

thinking from P to R
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Self-Respect 1. Raise your self motivation 2. Love your job 3.

Self-Respect

1. Raise your self motivation
2. Love your job
3. Raise your

self-confidence and confident style of communication (inner composure)
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What must know and do SR? Know His territory, namely: number

What must know and do SR?

Know
His territory, namely:
number of restaurants;
their

names;
type;
address;
names of people who are responsible for signing contracts and making decisions;
different ways of dealing with each important person in a restaurant, their character, habits and so on. how important the relationship with every kind of person, his character and habits;
steps of visit.
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Company’s product: strengths and weaknesses of the product; features and benefits

Company’s product:
strengths and weaknesses of the product;
features and benefits of the

product in comparison with competitors;
ways to promote the product;
all the possible objections to buy the product and ways to overcome them.
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Everything about your Company: the history of the company, its position

Everything about your Company:
the history of the company,
its position among competitors.
Competitors:


maximum information about competitors,
their prices,
methods of working,
ways of capture clients from competitors.
Standards, rules of work:
steps of a business visit to a new client;
which documents to drawn up at the beginning of cooperation with a client.
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Good Sales Representative must be able to understand clients values, needs and problems

Good Sales Representative must be able to understand clients values, needs

and problems