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- 2. THE NATIONAL COMMUNICATION ASSOCIATION Credo for Ethical Communication - truthfulness, accuracy, honesty are essential to the
- 3. - strive to understand and respect other communicators before evaluating and responding to their messages; -
- 4. - promote communication climates of caring and mutual understanding that respect the unique needs and characteristics
- 5. - commit to the courageous expression of personal convictions in pursuit of fairness and justice; -
- 6. - unethical communication threatens the quality of all communication and consequently the well being of individuals
- 7. Shuter’s types of ethics: Communicator ethics. Message ethics. Receiver/audience ethics.
- 8. “FIVE GOLDEN APPROACHES” TO EHTICS The golden purse (ethical egoism): this approach is based on what
- 9. The golden consequence (utilitarianism): if something has “utility” that means it is “useful” or “pragmatic”. The
- 10. The golden rule. It states: do unto others as you would have them do unto you.
- 11. DAVID KALE’S PRINCIPLES OF ETHICS Principle 1. “Ethical communicators address people of other cultures with the
- 12. Principle 3. “Ethical communicators encourage people of other cultures to express themselves in their uniqueness”. Principle
- 13. JUDITH N. MARTIN PRINCIPLES FOR ETHICAL COMMUNICATION The Humanness Principle. It means – “Treat others as
- 14. The Dialogic principle. The point here is to understand other persons’ perspective from their point of
- 15. The principle of speaking “with” and “to”. The main point here is for scholars who write
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