Marketing Strategy of Bondareva Evgeniya

Август 29, 2022

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Marketing Strategy of Bondareva Evgeniya

Содержание

2. Love brand “We have no patent on anything we do and anything we do can be
3. Modern concept of holistic marketing A marketing strategy for a company requires commitment from the company
4. Product
5. Place The concept of “third place”
6. Promotion Marketing strategy of “word-of-mouth” advertising, allowing the high quality of products and the legendary service
7. Process building a personal relationship with each customer learning customer’s names specific drink preferences, customer’s occupations,
8. Price
9. Key points of Marketing strategy Perfect Cup of Coffee Third Place Customer Satisfaction Creating a Starbucks
11. Скачать презентацию

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Love brand
“We have no patent on anything we do and anything

we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company” –
Howard Schultz, CEO of Starbucks Coffee

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Modern concept of holistic marketing
A marketing strategy for a company requires

commitment from the company with all departments and employees working together towards the same goal

Product

Price

Promotion

Place

Process

Physical Env

People

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Product

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Place
The concept of “third place”

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Promotion
Marketing strategy of “word-of-mouth” advertising, allowing the high quality of products

and the legendary service promote the brand
Viral marketing

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Process
building a personal relationship with each customer
learning customer’s names
specific drink preferences,
customer’s

occupations, and often personal information concerning the customer’s family and life events

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Price

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Key points of Marketing strategy
Perfect Cup of Coffee
Third Place
Customer Satisfaction
Creating a

Starbucks Community
Smart Partnerships
Innovation
Brand Marketing