Service Training & Development Manager

Содержание

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WHAT IS CUSTOMER SERVICE? Meeting needs and desires of any customer.

WHAT IS CUSTOMER SERVICE?

Meeting needs and desires of any customer.
To give

without any reward, or any notice.
Customers may forget what you said but they'll never forget how you made them feel
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WHY IS IT SO IMPORTANT? It adds value to a product and builds trust.

WHY IS IT SO IMPORTANT?

It adds value to a product

and builds trust.
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AGENDA Terminology 2. Customer Experience Cycle (CEC) 3. Our Values 4. Our Product 5. Service Algorithm

AGENDA

Terminology
2. Customer Experience Cycle (CEC)
3. Our Values
4. Our Product
5. Service Algorithm

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AGENDA 6. Wentrum Vision Statement 7. Pillars 8. Types of Customers

AGENDA

6. Wentrum Vision Statement
7. Pillars
8. Types of Customers
9. Customer’s Pains and

Needs
10. Types of writers
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TERMINOLOGY Secret Service – Obtaining customer intelligence and utilizing it to

TERMINOLOGY

Secret Service – Obtaining customer intelligence and utilizing it to personalize

their experience, leaving the customer to ask themselves: “How’d they do that? How’d they know that?”
Customer Intelligence – Customer data (i.e. buying habits, purchasing history, personal preferences).
Customer Experience Cycle (CEC) – the traditional points of contact / interaction the customer will encounter when doing business with you.
Nonnegotiable standards – our promise to our customers, the minimal experience that team members absolutely must deliver, regardless of the circumstances.
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TERMINOLOGY Operational standards – Actions that team members must execute to

TERMINOLOGY

Operational standards – Actions that team members must execute to assist

in the efficiency of the day-to-day transactions with our customers. They are unnoticeable to customers and are not the reason customers return.
Experiential standards – such an experience that makes customers say “WOW,” a delightful surprise that the majority of your competitors do not provide. It is the reason why our customers return, refer others and become brand evangelists.
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TERMINOLOGY Above and beyond opportunities – random acts of heroism providing

TERMINOLOGY

Above and beyond opportunities – random acts of heroism providing legendary

service to the customer.
8. Zero Risk – a customer has no risk in doing business with your company because you have service recovery protocols. Regardless of any circumstances, in the end the customer knows your company always make sure they are happy.
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CUSTOMER EXPERIENCE CYCLE steps a customer goes through when ordering with us.

CUSTOMER EXPERIENCE CYCLE

steps a customer goes through when ordering with us.

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CUSTOMER EXPERIENCE CYCLE Order placement Payment/confirmation In progress (waiting) Done/Delivered Revision (possibly) Approved Feedback/Follow-up

CUSTOMER EXPERIENCE CYCLE

Order placement
Payment/confirmation
In progress (waiting)
Done/Delivered
Revision (possibly)
Approved
Feedback/Follow-up

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WHAT SHOULD WE DO TO GET THE CUSTOMER BACK? make a

WHAT SHOULD WE DO TO GET THE CUSTOMER BACK?

make a price

for a customer irrelevant so that
the client does not even want to know about the product’s price in
your competitors as your services are priceless
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WHAT IS PRICELESS IN MASTERCARD?

WHAT IS PRICELESS IN MASTERCARD?

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WHAT IS PRICELESS FOR WENTRUM CUSTOMERS? Seeing your kid’s first step

WHAT IS PRICELESS FOR WENTRUM CUSTOMERS?

Seeing your kid’s first step –

priceless
Throwing the graduation cap in the air – priceless
Saving people’s lives – priceless
Making best friends for life – priceless
Wearing Oxford t-shirt – priceless
Time to finally take that girl out – priceless
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WHAT DO WE REALLY SELL? Time Relief Peer respect Listening (free ears) Success Knowledge Opportunities Backup

WHAT DO WE REALLY SELL?

Time
Relief
Peer respect
Listening (free ears)
Success
Knowledge
Opportunities
Backup

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WHAT IS VISION STATEMENT? Service vision statement helps each and every

WHAT IS VISION STATEMENT?
Service vision statement helps
each and every member

of the Team
to provide a high-quality service and be on the same page
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EXAMPLES OF VISION STATEMENTS To create happiness by providing the finest

EXAMPLES OF VISION STATEMENTS

To create happiness by providing the finest

in entertainment, to people of all ages, everywhere.
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EXAMPLES OF VISION STATEMENTS To inspire and nurture the human spirit

EXAMPLES OF VISION STATEMENTS

To inspire and nurture the human spirit –

one person, one cup and one neighborhood at a time.
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WHAT IS NEEDED TO GET CUSTOMERS BACK AND SATISFY THEM? Strong

WHAT IS NEEDED TO GET CUSTOMERS BACK AND SATISFY THEM?

Strong and

measurable Service Vision Statement.
Know how to implement SVS properly – have all tools on hand.
Aim at providing customers with high-quality products by assisting our partners in the best and fastest way possible.
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WENTRUM SERVICE VISION STATEMENT To be the best backup! (for our clients, writers and each other)

WENTRUM SERVICE VISION STATEMENT
To be the best backup!
(for our clients, writers

and each other)
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HOW ARE WE THE BEST BACK-UP? PILLARS Excellent Performance Timely delivery;

HOW ARE WE THE BEST BACK-UP? PILLARS

Excellent
Performance
Timely delivery;
Originality;
Meet client’s expectations;
One-click order.
Building

Trust
Personalize;
Be empowered;
Be friendly;
Quick response;
Transparency.
Just DO MORE
Own it;
Moodmaker;
Be a part of a customer’s life;
Be proactive.
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TYPES OF CLIENTS Applicants (As) Foreign students (F.S.) Native (local) students

TYPES OF CLIENTS

Applicants (As)
Foreign students (F.S.)
Native (local) students (N.S.)
Working moms and

dads (W.M)
Parents ordering for kids (P4K)
Military (M)
Businessmen (B)
45+ (50+)
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TYPES OF CLIENTS To enter College/University To be hired WOW Service ??? WOW Service ???

TYPES OF CLIENTS

To enter College/University
To be hired

WOW Service ???

WOW Service ???

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TYPES OF CLIENTS Looking for understanding Lack of knowledge They do

TYPES OF CLIENTS

Looking for understanding
Lack of knowledge
They do not keep up

with the society

WOW Service ???

WOW Service ???

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TYPES OF CLIENTS Just pass it. Do not bother them and

TYPES OF CLIENTS

Just pass it.
Do not bother them and deliver on

time.

WOW Service ???

WOW Service ???

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NEW TYPE OF CLIENT Pains Needs 1. Disability/ health problems preventing

NEW TYPE OF CLIENT

Pains

Needs

1. Disability/ health problems preventing from

some type of assignment
2. lack of knowledge
3. Lack of time
4. Looking for acceptance

Assistance in gathering and comprehending the materials
get free time
3pass the class

WOW Service ???

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TYPES OF WRITERS I Full-time / Part-time II Natives / ESL

TYPES OF WRITERS

I
Full-time / Part-time
II
Natives / ESL
III
Students
Teachers / Professors
Retired professionals
Parents at

home
Group Accounts
Working people
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WRITER EXPERIENCE CYCLE

WRITER EXPERIENCE CYCLE