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- General information about MARS
Содержание
Слайд 2
Consumer product
Core: food
Actual: candies
Convenience
Consumer product
Core: food
Actual: candies
Convenience
Слайд 3
Place
Place
Слайд 4
Price
Mars has targeted all age-groups from upper-middle class society who are
Price
Mars has targeted all age-groups from upper-middle class society who are
looking for a qualitative product. It is regarded as a global brand. Price depends on production, advertising, marketing, distribution and other costs in each country. So price can differs but company always keeps product price affordable.
High quality for average price
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Целеполагание. День 4